Honest Health with Jeffrey Burke
Honest and relevant answers for better health and well being with the best minds in the Natural Products Industry. Also, one on one chats with entertainers, athletes and public figures we all know and love.
Honest Health with Jeffrey Burke
Honest Health with Jeffrey Burke S02 E48 - Brad Buchholz
From raw product, to manufacturing, to the shelf, to the consumer, there are many steps between the idea and the final product, but four have become essential: Quality, Integrity, Sustainability, and Transparency! Host Jeffrey Burke spoke with marketing-wiz Brad Buchholz about the changing face of today’s products – and today's increasingly knowledgeable consumer.
Brad Buchholz leads the innovative commercialization of upcycled ingredients for POM Wonderful, transforming pomegranate byproducts into high-value extracts, concentrates, and fibers that bring health benefits and sustainability to food, beverage, pet nutrition, and supplement industries. His work drives the adoption of these unique ingredients, helping brands incorporate natural, functional, and eco-friendly solutions that resonate with today’s conscious consumers.
With over 20 years of international sales and marketing leadership experience, Brad leverages his deep expertise in global market development, product launches, and strategic partnerships to expand POM Wonderful’s reach across diverse channels. He has a proven track record of driving growth by connecting innovative products to the right distribution networks and customers worldwide.
Brad’s commitment to sustainability and innovation in ingredient sourcing is shaping a new future where waste is minimized, and value is maximized—helping companies meet consumer demand while advancing environmental stewardship.
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