Honest Health with Jeffrey Burke S02 E56 - Emily Griffith & Luke Peterson

In this episode, host Jeffrey Burke engages with Emily Griffith and Luke Peterson to explore the fascinating world of buckwheat. They discuss Emily's passion for buckwheat, Luke's regenerative farming practices, and the journey of sourcing and processing buckwheat for consumers. The conversation highlights the nutritional benefits of buckwheat, its appeal in the health food market, and the importance of flavor in engaging consumers, especially children. They also touch on the challenges faced in agriculture and the dynamics of market demand, emphasizing the need for honesty and transparency in the food industry. 

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