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The Business of Winning Podcast
Welcome to The Business of Winning Podcast.
Behind the speed, strategy and spectacle of Formula 1 are the people who make it all happen.
Hear the stories of the engineers, strategists and leaders who drive success at the highest level of motorsport and how their experiences can teach us about performance in business and life.
Hosted by Mark Gallagher, we uncover the lessons in leadership, teamwork, high performance and innovation that define what it means to win, both on the track and beyond it.
Brought to you by Performance Insights, connecting impactful keynote speakers from the world of Formula 1 to global events.
Visit www.performanceinsights.co.uk for more.
Join the conversation using #BusinessofWinning and follow @P1nsights for updates.
The Business of Winning Podcast
Claire Ritchie
This week, we’re joined by Claire Ritchie, a leading figure in motorsport business and commercial partnerships. Claire shares her journey from working at Nortel to founding SQN, a company with over 20 years of success in motorsport, including key partnerships in Formula 1. She also discusses her role at Revolution, the company’s impact on F1, and the importance of diversity in the industry.
Claire gives an insider’s perspective on the evolution of F1’s commercial landscape, from Bernie Ecclestone’s era to Liberty Media’s takeover, and explores the future of the sport, including the 2026 carbon-free target, gender diversity initiatives, and the role of brands like Komatsu and NetApp in F1 today. She also shares her views on Liberty's acquisition of MotoGP and potential collaborations with F1.
Hosted by Mark Gallagher, this episode offers invaluable insights into the business side of motorsport, F1’s changing landscape, and what the future holds for both the sport and its leaders.
Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at enquiries@performanceinsights.co.uk or visit our website www.performanceinsights.co.uk.
Join the conversation on socials using #BusinessofWinning and share your thoughts! Follow us @P1nsights for the latest updates.
Intro recorded by: Charlie Barlow.