She’s Ambitious AF

The Ultimate Event Pivot: Turning Industry Chaos into Startup Success

Angelica Maestas Season 3 Episode 6

When the event industry hit pause, Elizabeth Sheils and her co-founder hit reset. As former wedding planners turned tech founders, they built Rock Paper Coin to solve a major industry gap—just in time for the world to shut down. In this episode, Elizabeth shares how they turned uncertainty into innovation, the surprising ways they grew during the pandemic, and what it really takes to go from planner to platform.

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