[00:00:00] Welcome to the Business Fondle, the Bold Business Podcast for entrepreneurs and business owners hosted by Peta Serras the Professional Babe. So why don't you pour yourself a drink and slip into something a little more comfortable and I'll get your business going.

[00:00:17] Peta: So I'm sure that we've all heard the saying before, it's not the size, it's how you use it, and the same can be said for our email list. Now, before I get into the guts of today's episode, I have a fun announcement. I am running a live event on June 13th called Pump Up Your Email Profit. And I think that you are going to love it, especially if you wanna pump up your profit, which, hello?

[00:00:41] We all love money. That's why we're here. And if you feel like that you are not making as much money or any money off email marketing, um, or you just listen to this episode and you are like, I could listen to this woman read the phone book, lucky for you. It is free and it's happening very soon, and you can [00:01:00] register below.

[00:01:01] I'd love to see you there. Okey dokey. So I felt really inspired to record today's episode. After having a conversation with a new client, she made the comment to me that, uh, someone that she was previously working with had made a comment that her email list was really small, and that if she wanted to grow her business and make more money, she obviously had to increase the size of her email list.

[00:01:27] And to that, I say yes, but there are a few caveats. Now, it was really interesting because when she said this, in my brain, I was thinking, okay, maybe she's got like 50 people on her list. But when she told me that she had 700 people on her list, you know, my first reaction was, oh my gosh, that's heaps. I actually think that I have a similar amount.

[00:01:50] And when I said that, she was pretty shocked because I think that we have this belief that people that do. Really well in business, [00:02:00] you know, have a really big list. Or if they're selling on email marketing and they're making a lot of money, that they must have thousands of subscribers on their list. So one thing that I wanna do before we start a fun little case study.

[00:02:15] So this was the first ever round of me launching my program, give Good email. So this was our beta launch and I launched to a segment of 77 people. So if you are like, what's the segment? Keep on listening. But from this launch of 77 people, we actually had 53% of people purchase from email. So that whole launch, I had 34 purchases.

[00:02:42] 53% purchase from email. Now the program was a lot cheaper back then. It launched for like $497 if you're a client. And if you weren't a client it was $597. So just a heads up, give good email as having a price increase. And like all good things, they increase in value. [00:03:00] So, I ended up having a $21,000 launch and I think about 10 days, and that all happened from that segment of 77 people.

[00:03:09] So if you have been ignoring your list and you know you got 77 people on there, I want you to think about the fact that that money could be in your bank account if you actually had a strategic approach to your email list. So let's not cry, let's just focus on creating a strategy and moving forward. So the first thing is that, you know, size is relative.

[00:03:34] As I said earlier to my client, she had got in her mind that 700 people is really small. Now, to some people listening, they would be like, oh my gosh, that is tiny. Because you could have thousands and thousands of people on your list. Now, for other people, You know, that could be a metric that you actually dream of.

[00:03:52] You know, you dream of having 700 people on your list and how successful your business would be. So [00:04:00] this is a state of mind and it's something that, like, what I want you to really think about is that. If you were standing in an auditorium on a stage, even if you had 20 people in front of you, you would be like, oh my gosh, I can't believe I have 20 people here that are listening to what I have to say.

[00:04:17] And that is just a really powerful reframe of looking at your email list and never thinking that there is like, Hardly anyone there because you know, if you think about it, if you were on a stage and you were speaking, even if you had zero people in that audience, you would still be thinking about what you were gonna say, how you were gonna say it, and how you were going to impact the people that you were in front of.

[00:04:42] And we can do exactly the same with our email list. So I'm yet to meet as well, someone that is like, my list is too small, I'm not making any money. I'm going to start this where my list is bigger. Because what usually happens then is we never really have a [00:05:00] figure of, okay, my list is big. I can start email marketing now.

[00:05:03] You know, stop the press. I'm learning everyone. My email strategy can start, and I am going full force from this day ahead. Put it in the calendar. Let's have a national holiday that today is the day that I start email marketing. Like that just doesn't happen because usually what I find with clients is we go from, my email list is too small to then all of a sudden, oh my gosh, I have all these people on my list and I don't know what to say.

[00:05:31] And I feel really guilty that I promised staff and that I told people that I would email them, and I've had some people on here for. A year and I haven't contacted them. And the last time I did, I just had this mass exodus and people leaving my list. So if you can just make a pledge today. Hand on my boob, do it with me, that in the next 24 hours you are going to send an email to [00:06:00] your list and that you are going to implement everything that you have learned today.

[00:06:04] And I promise you, I promise you that you are going to see a return in your email list. Now, it mightn't happen overnight, but if you stick with this, like all good things, the compound effect kicks in and if you are following good advice, You'll see a really positive return. So the first tip is that we don't need more people, we just need a strategy.

[00:06:29] So what do we look at when it comes to an email marketing strategy? So how I like to look at email is, you know, I think for a lot of people we can look at email as part of marketing. Like, oh, you know, it's our owned channel. It's kind of like social media, which is like borrowed media, but this is our own channel.

[00:06:51] How I like to look at it is that email is actually part of my team, and it's someone that is always awake. They don't [00:07:00] need to sleep, and they are always there to onboard my customers or sell to my customers, and that is determined by how well I train it. So if I give it something to do, it is just gonna do it perfectly.

[00:07:13] Every single time. So what we can look at with our email strategy is how do we see email working in our business? What do we want it to do? What are the goals that we actually have for our overall business? And this is where email comes in and they're like, What's up bitch? I'm here to help. What do you want help with?

[00:07:33] Oh, you got a launch coming up. Okay, cool. Why don't we actually warm these people up so they're ready to purchase. Oh, okay. Cool. You have this passive offering and you have all of these people that are joining your list regularly. Awesome. Why don't we actually sell them this offer? So what we wanna look at with our strategy is, you know, what is happening with our business and how can email come in and help?

[00:07:59] Uh, like [00:08:00] help us get that result in our business. So I think when we look at it like this, we can kind of like switch our thinking as rather looking at email of, Ugh, I have to do this, and it just feels like quote unquote, another thing we can really start to look at it like, oh, awesome. Like if I wanted more hours in my day and if I've always said, I wish I had.

[00:08:24] Some extra people in my team, or at least one person in my team, this is where we can look at our email marketing strategy to help. So the easiest way to do this is I like to create 90 day goals. I think that anytime we can do things in like a month, I think sometimes it can set us up for a bit of failure, especially if something happens or you're sick.

[00:08:46] So I like to plan my 90 day goals in line with my bass quarter. And in this I look at, you know, what is happening in that quarter and then even if I can, like what could be happening in the next quarter. So this [00:09:00] could look something like, you know, in this quarter we have our launch for Give Good email in the next quarter.

[00:09:06] After that, we have a launch for two masterminds. Now, in that, I can then be like, okay, cool. What has to happen in this quarter to help with that result? And then in this quarter I can look at, okay, awesome. We need to sell and we need people who are warmed up to buy this particular program. So in the case of Give Good email, we need people that are.

[00:09:32] Keen on email marketing and they understand, you know, how this course can make their life better and their business better, and that when we head into our promotion that they are ready to purchase because it just takes the pressure off me of having to. You know, show up and do things on socials and, and send out regular campaigns or whatever, you know, that period of being on and selling looks like it just takes off so much pressure for [00:10:00] me to perform because email is in the background and it is doing all of the work for me.

[00:10:06] So what we can also look at here are our segments. So our segments are our groups of subscribers. So how I like to look at this is, you know, if you went out on the weekend and you had like a little bit of a loose weekend, you are going to tell a different variation of what happened on that weekend to a lot of different people in your life.

[00:10:31] For example, if I go out. And I hook up with a really hot guy and I'm out with my friends. I meet this guy like we lock eyes like across the bar, and then all of a sudden we're hooking up in the toilet. If my mom rings me the next day, I'm not going to tell her that. I'm gonna say, I had a really nice dinner out with the girls.

[00:10:51] We went to this place, and here's what I ordered for dinner. Now when I go into work, I'm gonna probably tell them, oh my gosh, I met a guy, he's [00:11:00] super cute. I'm seeing him next Saturday, but when I go and get my morning coffee and I talk to Joe, oh, I love, I love, love, love that man. He's gonna know all the tea.

[00:11:12] He's gonna know everything. He's even gonna know the kind of socks that that man wore and what the fabric of his shirt felt like, and what he selt like, and how he kissed me, and how long it went for, and the amount of tongue that was used. You know, so when we look at this in an email setting, we ideally wanna be doing this with our subscribers.

[00:11:32] So we don't wanna be sending out these blanket campaigns, we wanna be talking individually to these groups of people because that is what is going to, you know, connect. That is what is going to get a better result and, You'll really notice that in, you know, the engagement of the replies, your clicks, your opens, and all of that.

[00:11:57] So when we're actually looking at our email [00:12:00] marketing strategy, we wanna be looking at the segments or the groups of subscribers that we are gonna be targeting. Now another thing that we also want to look at is sending a variety of different kinds of campaigns. So even if you are a service-based business, if you're an online business, if you are e-commerce, this all applies.

[00:12:21] I have a fun little acronym called Tavo. So when we're sending these campaigns, what we wanna look at is, you know, how can we make our subscribers trust us? How can we show that we are on authority at what we do? How can we give value? And then how can we explain how people can work with us? Now, where I see things kind of get a bit skew if is if people at e-comm, we are just constantly selling.

[00:12:48] We sell, sell, sell. And there is like nothing wrong with that because of course we wanna sell, we wanna make money, but we also wanna make sure that with these campaigns, that we are forming a connection with our [00:13:00] subscribers and that our campaigns don't just become like this. Email-based junk mail that they look and they're like, Ugh.

[00:13:08] And they don't even open the email anymore. They just delete it straight away. And then if we are a service-based batty, we wanna make sure that we are not constantly in this. Let me give value, let me give value, and that we kind of end up with this phobia. Of selling. So we wanna make sure that we are, you know, kind of having a mix of these.

[00:13:30] It's like when we look at the five love languages, love Gary Chapman. We wanna make sure that we are just not showing, you know, our love language to someone that we show their love language and a variety. So I do have a really fun email template to help you with this. So if you ask someone that's like, oh, I really.

[00:13:51] Get, um, a bit lost sometimes in structuring how my campaigns can look and then I don't realize that I'm not selling for a month [00:14:00] down. I'll link this below. I have a really incredible. Notion template that will help you actually plan out all of your emails. It is completely free and there is a shit ton of prompts in there to help you with ideas for your campaigns.

[00:14:16] So that's the first thing we wanna have a strategy. Now, leading on from that, the second thing is that we wanna be consistent. You know, like in dating, consistency is so hot. Like if your friend was dating this guy, it. Does not matter how gorgeous or amazing in like any aspect he was. If he was ghosting her for like a month at a time or two months, and then he came back and he was like, I'll promise that I'll change.

[00:14:47] My dog died. This happened. You know, I dye my hair and my ends fell off. Like whatever we would tell our friend. Don't be stupid, like [00:15:00] have some self-worth. He has not changed. He's gonna do this again. But you know, we do this all the time with our subscribers, so we wanna get to a point where we are consistent.

[00:15:11] And that consistency is going to look different from, you know, what season we are in our business, for example, we are gonna be on more when we're in launch compared to when we're not in launch. And it's going to be different on how big our company is, how many segments we have, and what our overall strategy looks like.

[00:15:28] At a minimum, I recommend that you email once per week for a couple of reasons that we will get to you later. But we wanna make sure that we are being really consistent with our subscribers. Because you know, if you think about it, if you have promised people that you are going to email them consistently and then you don't, what is that saying about your paid service and what it is like to work with you or to buy the thing we want to show people?

[00:15:54] What an experience is like when they come into our world, and we can do that straight [00:16:00] up with our emails. So we wanna make sure that we are consistent because if you have 10,000 people on your email list and you never email them, the person that is going to get a re better result is the person that has a hundred subscribers with an actual strategy that emails people consistently.

[00:16:22] Now we have touched on this a little already, but the third tip is we wanna make sure that we have segments set up in our email marketing software. Now, depending on the software you use, it could be classified as groups or lists or segments or tags. But it's kind of like a way of identifying, you know, where our subscriber has come from or a little bit more information about them.

[00:16:47] So, a really fun fact is that when we send segmented campaigns in our business, we can get up to 760% more revenue compared to campaigns that aren't segmented. [00:17:00] So this. Is super common I find with clients that are, you know, blanket blast in their list. Like they just have a campaign and they're just sending it to everyone.

[00:17:11] That moving forward, when we actually have a segmented approach, they start to see that revenue creep up. So what you can do now fun task is if you open your phone, um, or like look at your emails, I just want you to look at your inbox for a second and just have a look at things that have come your way or maybe even if you can have a look at stuff that you've deleted that you haven't even opened.

[00:17:35] You know what is actually relevant. Or campaigns that you've deleted because you're like, Ugh. Every time I feel I open something from this brand or this person, it just doesn't feel relevant to me. You know, it could even be that you have worked with someone before or you've shopped in a particular place and they're actually.

[00:17:54] Talking about you purchasing it again, but it's a one-time purchase and you're like, Hey, did you not remember? [00:18:00] I've already purchased this. It's like an email cardinal sin, by the way. So we wanna look at the experiences we've had at the past, and sometimes the best way for us to form our strategy. Or to determine how we wanna do things is to look at what people have done and we can be like, what do I think about this?

[00:18:20] Am I into it? Am I not into it? And if we hate it, looking at the elements that we hate and then being like, awesome. I am not gonna do that in my strategy. Here is the opposite of that. Awesome. Here is now what our plan is going to be for that. So I have a personal example in my own business. So when I had my Pilates business and my online health brand, I did something really dumb and that was list building without any segments.

[00:18:47] So it didn't matter if someone came to my Pilates studio and they bought our new client package. Or they were one of our beautiful ballet dancers, or they were one of our rehab people, or if they [00:19:00] purchased my Pilates, D V D online, they just went onto my list and I was emailing all of these people. So you know, my ballet dancers were getting stuff for my.

[00:19:11] Elderly rehab people and my new client package, people were getting stuff about my DVDs and it was a mess. And this was reflected in my metrics. So over time I could see that the longer that people are on my list, you know, the less that they're engaging, less that they were opening and that especially if I had a break.

[00:19:31] So if I went all like, fuck boy, Chad, and I ghosted them and then I came back, that's when I would see that reflect in high unsubscribes and. What happened is because like I didn't really have a strategy around this, I felt like then, oh, I wasn't really getting a return. This felt like it was just taking so much time out of my day.

[00:19:54] And you know, when I did go to send an email, people unsubscribed, like it just didn't really feel [00:20:00] like a good use of my time. And then because of that I didn't really use it. And I was kind of on this like, Wheel that I just basically had to get off and I can look back and see that if I actually had segments in my business, if I emailed consistently, how much easier it would've made my business, but also the sales in my like online e-commerce store, how that would have dramatically benefited as well.

[00:20:30] So you may have segments that you don't email, you might already have that set up, or maybe you are able to have that set up. So when we're actually looking at our email marketing plan or our strategy, make sure that we actually have. A plan for our segments, and it doesn't need to be that we are targeting every segments, but it's back to that whole thing of email supports what's happening in the business.

[00:20:55] So if we have a launch coming up, this is where we can look at our segments and we can [00:21:00] be like, okay, cool. I think that this segment and this segment is going to be perfect for this offering that's coming out. So what I'm gonna do, I'm gonna nurture them more so they are ready for the sale as soon as cart is open.

[00:21:16] So then from here you've heard me talk more about the metrics. So you know, everything that we do in marketing, we have some kind of like analytics that we can look at that will help us like form our next move. I. I love this statement that Alex Homo said once, what was it? It was like, if you are marketing and you are not tracking your metrics, you aren't marketing, you are gambling.

[00:21:40] And I think exactly the same when it comes to emails. So you know, we could be emailing, but if we aren't looking at our metrics, This is where we may find, oh, I'm sending stuff, but I'm not really making any money. Where the metrics will actually help you drive your [00:22:00] profit in your business. And here is how.

[00:22:02] So when we are looking at conversions or making money, We don't wanna look at the open rate. There has been quite a bit change since iOS 15 came in where the open rate isn't really a reliable metric, but this is where we wanna look at conversions. If we have that set up and we wanna have a look at our click through rate, so for everyone listening, we would all have access to our click through rate.

[00:22:29] That is a standard feature and that is what we wanna look at when it comes to our conversions. So, What I tell my clients is, if you wanna convert, if you wanna sell, if you wanna maximize your email list, the best thing to do is to actually take staff out of the email to give people a reason to click through to that next step.

[00:22:54] So this could be something like you are selling a product and we keep the price out of the [00:23:00] email. And then we encourage people to click through to the website, which is where the conversion will happen. Now, if you have a small list and you feel like this would be a really great tactic for your business, this is where you can do things like actually proactively reach out.

[00:23:19] So, for example, this would look like in a launch period. What we do in Give Good email is we keep the price off the email. This is also for the fact that we regularly increase the price because like all things of value, they continue to go up. And what we encourage people to do is click through to the sales page to see the price and some other details as well.

[00:23:42] So we do this in case people catalog their emails, they keep them. We don't want them to kind of like look back and be like, oh my God, the price has gone up. It's gone up again. I don't wanna purchase it like we want them to, you know, like go and look at the website and get the most up to date information.

[00:23:59] And in [00:24:00] doing this, what I can do is I can register. Okay, awesome. Who's keen? Who's clicking for more information, who's really curious? Now what I can do with this, I can then go back to that tip of segmenting. I can create a small segment of spicy peeps and I could send them some more information I could offer to hop on a Zoom if they have any more questions.

[00:24:24] Or if I know them personally, so maybe we are conversing on Instagram or they're always in my dms, I can personally reach out to them and see if they had any questions. And that is a really fun tactic that you can do if you have a smaller list. It's something that, you know, if you have 50,000 subscribers, that is really hard to do.

[00:24:43] But for the people listening to this, you know, if you have like 2000 or under, that is really quite manageable. For you to adopt that strategy into your business. Now, what we wanna look at with our metrics, a couple things. Of course, we wanna make sure that we're having an [00:25:00] open rate. What I would encourage you to do is you absolutely can look at the benchmarks online, but I would encourage you to create your own.

[00:25:08] And I say this because you'll see that the average open rate of emails are sitting around like 21 to 22%. That does vary on list size and industry. But for my business, we're sitting more around like 50 to 60%. And if it's in a sequence, so we've got the notion, uh, what is it? Email planner. So that's a sequence that I think open rate is sitting at about 95% and the clickthrough rate is sitting at about 80%.

[00:25:39] So, I find it really helpful to kind of create my own benchmarks. So what I would encourage you to do is look back at your past campaigns and just say to yourself, I am going to like average them out. So it can be really helpful to pick a number, say, let's look at our last eight emails that we've sent.[00:26:00] 

[00:26:00] We are going to add up the open rate and then divide them by eight. So get the average. We can do the same as well with our. Click through rate, our deliverability rate and our unsubscribe rate, and that is going to be our new benchmark. Now, if you feel like that you don't have enough data because maybe you know you've gone a little Chad and you've ghosted your list, or you have just started.

[00:26:23] You know, maybe part of your strategy that you are going to adopt for the next 90 days is that you are just gonna try all the things. You are open-minded and you are just gonna like try things on, see how it fits. And in doing that you are gonna create your own email benchmarks. So that's something that you can adopt if you feel like that you kind of have nothing really significant happening in your business.

[00:26:49] You can just make a goal to create some really awesome metrics and see what your audience is into. So what I want you to look at as well is again, just [00:27:00] that click create to bring that home. And if you have conversion set up, we can look at maximizing that as well. I would encourage you to take things out of emails.

[00:27:10] So take things out and remember that, you know, email isn't meant to do everything. It's just serving that purpose of getting people to that next step. So to your website or where of course they are going to purchase or you know, have that conversion. Now one of the metrics that is covered is deliverability.

[00:27:33] So this is not a pase get degrees kind of scenario. We wanna get as close to a hundred percent every single time as we possibly can. So the way to look at this is if we had an e-commerce business and we were sending out parcels. If we were sending out a hundred parcels, ideally we want a hundred parcels to be delivered.

[00:27:56] We don't want to send out a hundred parcels and only have [00:28:00] 60 turn up and 40 go missing because that is gonna be a huge loss. For the business. Now, the reason that we wanna keep an eye on these metrics is working with clients. Deliverability is one of the biggest issues I see time and time again for a business and why they're not actually making as much money as they desire from email marketing.

[00:28:22] So what I would recommend you do when you are in and you're crafting your next campaign, there is an awesome website. It is absolutely free. It is mail hyphen tester.com. So that's mail as in email, so m a. Oh my gosh. I l hyphen tester, T E S T E r.com. Oh my gosh. I would be so bad at a spelling B, just fyi.

[00:28:48] And what you can do is you can follow the prompts and you'll just send one of your test emails to the email address that pops up. You press submit, and then there's this little [00:29:00] rowboat. And ideally we want the rowboat to go all the way back to the shore and you will get a score out of 10. So we wanna get as close to 10 as we possibly can.

[00:29:09] Ideally we get 10, and what will happen is you will get this free report and it's going to pull up everything in your business that you need to fix. So maybe you aren't authenticated properly. Maybe the email is too big. Maybe you've been blacklisted. There are all of these things and I am yet to ever meet a client.

[00:29:32] In my course, give good email that I work with privately, that gets a score that is a hundred percent perfect. There is always something that we need to work on. And you think about it, if this is compromising deliverability, so if our emails are going to spam or they're going to promotions, that is going to affect conversions.

[00:29:51] That is going to affect, you know, the effectiveness of how well Alice is doing. I always use the example that. [00:30:00] If people aren't great with technology, they are not going to know how to find other folders on their email software like in, sorry, in their Gmail. They're just going to think that it's completely disappeared.

[00:30:14] One of my mom's friends when I was home last. She asked me how to take a screenshot with her phone. So we need to remember that, you know, we may be techy, but the people that we are emailing mightn't be so as marketers, as business owners, it is up to us to do as much as we can to get our emails delivered to the subscriber's primary inbox.

[00:30:35] So that is a huge thing. Probably the most important tip of today is that we wanna make sure that our emails are being delivered. So you got a couple things to work on here. The first thing that we have is, you know, creating a strategy, making sure that we have this really solid plan. The second thing is being consistent and just allowing [00:31:00] time.

[00:31:00] Like all things, the compound effect is on our site. Ensuring that we have segments set up and that that is part of our strategy. Making sure that we are looking at the metrics, specifically our click through rate and if we have conversions set up and what we can do to maximize that. And then the last thing is that we want to ensure that we have really good deliverability and that that is as close to a hundred percent as possible, and that when we use that website, male hyphen tester, that we are getting a close to perfect score.

[00:31:36] I've got one more little tip to leave with you, and that is when we're actually creating our campaigns. So our emails, our edms, we always wanna make sure that we are going into it with a clear outcome. So I think sometimes we can feel that we need to give our subscribers this whole buffet of our business of giving them, you know, I'm [00:32:00] doing this and you can do this, and I've written this and giving them like 15 different call to actions.

[00:32:05] I would really encourage you to be discerning and just be like, if there is one important thing that I have to tell people, and you know, if we're in business, we're meant to make money. So that is usually, you know, what is happening in your business that people can purchase. How can I really convey this in a clear way?

[00:32:27] So what we can do as well is that when we're actually going back and we're assessing our metrics of those last eight emails, we can look at each email and be like, you know, am I just giving people some standout dish or am I giving them a buffet? And they are really confused and just humor me. Try it, you know, have one clear call to action and try to give people just one thing to focus on in every single campaign.

[00:32:56] So I hope you love these tips. Hopefully you bought [00:33:00] some pen and paper and you were writing this down, but lucky for you, this is recorded and you can always come back to it. And if you want to hear more tips on all things email and all things profit, make sure that you register for my Pump Up Your Profit event happening on June 13th.

[00:33:18] And oh hottie. I've loved this. I've loved this so much. I have loved this more than the cake that I had today. It was my friend Sarah's birthday at work. We went to this place at PR Markets Sweet Greek, and got her a. Lemon and poppy seed cake and it had on the top this like cream cheese frosting. It was absolutely delicious.

[00:33:44] We also bought her poppies as well. I love you more than poppies. Aren't flowers just beautiful? I love you more than when you are thirsty and you have a sip of water and the water is just like this [00:34:00] perfectly. Like crisp, cool temperature and it just hits completely different. I love you more than Polaroid photos.

[00:34:12] How does that even happen? Like my brain just can't understand how it is just instant and it prints out like. I, I, I just don't get it. But I love it. I love it so much, and I love you more than a really good hair day. I feel like I woke up today and normally I give my hair like a little bit of a j like the day after I wash it and I woke up today and I looked in the mirror and I was like, you know what?

[00:34:40] This is kind of just like working, and I love it because I slept in a little bit. So I love you more than that. Anyway, hottie, I'll see you next time.

[00:34:48] If you're craving more, make sure to subscribe to my email list, which you can find at professionalbabe.com. And word on the street I give good email. Now go and take everything [00:35:00] you've learned, get your hands dirty with it, and go and make some serious money.

[00:35:06]