The Business Fondle
Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.
The Business Fondle
163. MONDAY MINDSET: The Average Tuesday Morning Fantasy
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Your Tuesday morning should feel just as sexy as your weekend — and if it doesn't, your business structure is the problem.
In this episode, I'm sharing the "Average Tuesday Morning Fantasy" — a concept born from a broke, dehydrated walk around Newcastle 17 years ago — and why it's been one of the most powerful guiding principles in how I've built my business and my life. If you're clawing to the weekend or quietly resenting your business, this one's for you.
Key Topics Covered:
- What the Average Tuesday Morning Fantasy is and how to define yours
- Why your business structure might be completely conflicting with the life you actually want
- The radical responsibility principle — and why it's actually good news
- Why I sold my successful Pilates studio (and what it taught me about identity vs. business)
- The difference between desiring a hot life and actually doing the work to get it
- How to stop normalising poor clients, low profit, and a business you want to escape
TIMESTAMPS:
0:00:00 - Intro: The Average Tuesday Morning Fantasy — how it started
0:02:38 - What the Average Tuesday Morning Fantasy actually means
0:03:40 - Why loving your work week changes everything
0:04:28 - Radical responsibility: you are the cause and the solution
0:05:35 - How to define your own Average Tuesday Morning Fantasy
0:06:08 - When your business structure conflicts with the life you want
0:09:00 - Why I sold my Pilates studio (and what I realised)
0:10:29 - Challenge your beliefs: what are you normalising that shouldn't be?
0:11:47 - The caveat — desire without the work won't get you there
🔗 LINKS & RESOURCES:
Hot Business Audit: https://hot-business.scoreapp.com/
The $35 Offer: https://www.professionalbabe.com/the-35-offer/
Business Bang: https://www.professionalbabe.com/business-bang/
Give Good Email: https://www.professionalbabe.com/give-good-email/
Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬
If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.
Okay. Hot stuff. So 17 years ago I went for this like fashion show casting. It was for a bridal show, and a casting is basically like a modeling job interview where you would go and meet the client. Sometimes you would walk or you would get pictures taken, or you would kind of do whatever you would need to basically do to see if you were like qualified or they wanted you for whatever job they were booking. So this particular job was a bridal fashion show. And what they wanted to do is they wanted to see you walk and they're like. Pair up with another model and we both want you to kind of like walk down and then come back. And what they were also doing here is basically seeing like how well, like are you going to work well with the model next to you? Are you gonna try to basically like out walk someone, are you, are you both good at like keeping timing? Like what does this look like? And there was this like gorgeous woman standing next to me and she was like, we might as well go together. And we both ended up booking it and she became one of my very, very good friends. I remember at this particular fashion show, they didn't feed us and we ended up like going out the back and stuffing our face with this pavlova that we had basically found. And it looked like that picture, you know, these pictures circulating of the possums that have like gotten into the food. And then they're basically like. It's like they're in a food coma with their like big little belly. That was basically us and we had so much fun and I remember I just started my Pilates studio. She was starting a styling business and we would go for walks and because we didn't have any money, we loved a fabulous life. But unfortunately back then, you know, this is like 17 years ago. We were modeling, we didn't really pay a lot of money like it did when you book jobs. And we both were starting our businesses. So we would go for these like incredible walks where we would walk around Newcastle and we would walk around. There's a suburb called like the Hill where there are these. Big, beautiful homes, they overlook the ocean. It's just stunning. And I remember this particular home, and it would've been about like a hundred years old. It had this beautiful, it was like two story. It had like a wraparound balcony, and we always spoke about. Living there and what we would wear and like the, like how we would wear Mason, Sony, and we would drink out of Crystal and how it would be Tuesday morning and it would just be so fabulous. Everyone else in the world would be working and we would basically be living a really beautiful, sexy life. And it would be Tuesday. And we coined this as the average Tuesday morning fantasy. And this for both of us became the goal that we were working towards. And what I loved about this is, you know, you always hear about people that talk about never working, they wanna retire how they would live for the weekend, and how for them. Work really was a vehicle to deliver the life they wanted, but for us, we wanted an incredible life that on a workday, so a Tuesday, we still had a really sexy life. This has been one of the guiding principles I think in my business just happened from like us saying this little offhand, like mid walk psychosis. That was probably fueled from the fact that we didn't drink enough water that day and how this really is something that I look at. Every week. And you know, I tell people all the time, I'm like, I feel sometimes my weekends are not that exciting because my actual work week is so lush and cup filling. I love a Monday. I feel so good about waking up every day and working on my business. And maybe this is the reality check you need because I think a lot of the time when we allow low standards and poor boundaries to. You know, take the steering wheel. We may end up with a business or a life that we are not too happy about. And I see this a lot where people are kind of like clawing to the weekend or they need a break. And I'm not saying that you should build a life that you need to work all of the time and have no time off. What I'm saying is when this is your business and you actively design your business, if you do not like something that is happening, guess whose fault that is? Yeah. Like if you have a client and they are disrespecting you, or if you are not profitable, or if you have any fuckery that's happening, you have to get up and walk into your bathroom and look in the mirror and see. The cause of that. And I think sometimes we don't love that accountability. We don't wanna be told that the reason we are having problems is us. But what I wanna say is you want that problem because if you feel like that everything is outside of you. Then change is outside of you. But if you are responsible for everything that's happening in your life and business, then bitch, guess what? You are responsible for commanding whatever you want. Like if you want something that is dramatically different, dramatically better, guess what? You get to go and get that. So this is where radical responsibility will of course change your life. let's come back to the average Tuesday morning fantasy. I want you to think right now. About like, you know, for us it was living in a beautiful home with beautiful furniture, beautiful clothes, wearing masons, having a sleep in having a leisure morning, drinking out a crystal. What is your average Tuesday morning fantasy? What are you doing? What does this look like? And then what I want you to ask yourself is where is there a disconnect between what is happening within your business? Because for a lot of us, we are not going to have a, we are not going to ever arrive at this point where the life that we want will happen if the structure that we have created is so conflicting with that, what I mean. Let's pretend that you are like, well, I don't want any staff. I just wanna have me in my business. Awesome. But let's also pretend that you are selling services that require your time, and you need to basically work a 50 hour week to make that goal happen. You can see here how that is gonna be conflicting with the life that you want. If you only wanna work five days a week, like what's gonna happen? You are either gonna have to hire someone or charge more money or have a lot of passive offers that are selling that don't require your time. And you can see here how if you don't have that in the works, you are gonna look at your business and feel resentful for your business because you want this other life. But what you have to remember is your business is the vehicle for the life that you want to happen. So it is up to you if it's the vehicle that you actually create the structure so that that is inevitable. Okay? So I know for me, with my average Tuesday morning fantasy. When I'm at a million dollars a year, the fantasy will happen, but I will have time for that fantasy to happen. I'm not gonna make a million dollars a year and be working like a hundred hour week. That's not gonna happen. I have intentionally set my life up and my business up to deliver the life that I want. And I don't know about you, but I just find it really unattractive when people are like, I don't wanna work forever. I hate my business. I just wanna make money. Fuck the clients. I'm just doing this as a means to an end. Because why I don't love that is because know for a fact you can make money doing anything. You can get paid so handsomely doing whatever you want. Whatever you want, you can get paid for. You can have whatever client you want, you can sell whatever you want. I know that that can happen. So where I get upset is we have a lot of people that are probably doing things that they know they're good at, or someone told them that they should do, or they've been doing it for such a long time. They are too fearful to kind of just let that go and do the thing that they want. And I think this is why we have so many. Business owners that can't wait for the weekend, that one o'clock off, or they're kind of building this game plan to retire so soon instead of being like, how amazing is it that you could really like explore something that you absolutely love and. It can pay you so fucking well. Like, I even love this with like the idea of, of writing books. Like how amazing is it that, you know, yes, I could retire when I'm like in my sixties, but I could also spend all my time writing about my little entrepreneurial tales and I can get paid from that. Like I can still keep my fingers in that pie. And it can pay me so well, and this was one of the reasons that I sold my Pilates studio. It's so funny when I did this that I started to become acutely aware that every day that I turned up in my studio, I felt this like weight. It was like this invisible weight on top of me. And the weight was, you are not meant to be doing this. I didn't realize that at the time, but I felt this almost like itchiness of I'm turning up and doing the same thing. The same thing is happening, and it wasn't the fact that the same shit was happening. It was the fact that I feel like that. That business had run its course and I had gotten what I had needed to out of that business and it was now time to move on to the next thing. And what was so wild is the amount of people that said to me, what will you do? This is so successful. And I had to pull them up and also remind myself that the reason this business was successful was because of me. It wasn't the business, it was me. Everything that worked in that business had come from me. So it didn't matter, whatever the fuck I did, if I wanted to sell lawn mowers or become like a reflexologist, that was gonna be successful because of course it would. It's me. I want you to challenge any beliefs that you have that tell you that you are not gonna have a good life because you have a business. I want you to challenge any beliefs that you have around your business and how it is currently set up. Like if you are needing to escape your business, and if you are clawing to your weekend, what are you telling yourself about your business that can't change? What are you normalizing that should not be normalized? Like if clients are painful and no one is paying, have you normalized that or can we rewrite that? Can we really raise the standard on what is happening? If you feel like that you have to work really fucking hard to like make ends meet, can you rewrite that story? Like when we look at what your average Tuesday morning fantasy is? Where is that really different to what is playing out now? What can we change to make that happen? One thing I'm gonna say, and a really, really, really big caveat is I love having a hot and sexy life, but. I also do the work to get that I've gone through a grunt period. I sometimes will have a really sexy day, but I know that I will need to go home and do the work, or I know like today that I'm gonna need to come in and work on the weekend to get things done. So what I wanna say is. Don't take yourself out to lunch and do all of the hot and fabulous things, and then look at your business and resent it because you feel like that your business isn't performing because you still have to show up and do the work. If you wanna have a slow and sexy morning, you don't wanna work before 10 o'clock. That's so fine, but when is the work going to happen? If you wanna make a million dollars in part-time hours, I'm obsessed with that for you. But what are you actually going to do to put that in motion? Because we can't take all of the things that we want, like the good and not do the work to like make our business actually work for us. Because you never wanna be the founder that ends up resenting their business because you feel like your business isn't working. When it's like we need to go back in the mirror and be like, Hey bitch, but the reason my business isn't working is because you are not working. So you wanna make sure that yes, we look at our hot and sexy life that we want, we look at our average Tuesday morning fantasy, but we also do the work to make that happen. You can't desire. All of the lifestyle stuff without actually doing the grunt work and putting in the work to make that happen. So it is going to take both. It is gonna take you being visionary and it is gonna take you doing the work and it is gonna take you holding that standard for that hot and sexy life that you want. Hot stuff. I love this. I love this. I love you. What do I love you more than, I have really gotten into cre. I think it's like the cadre arrow equivalent. It's like, you know, arrow, that chocolate bar Cadbury has like the same one and it's mint, but they have these like little bunnies because we have Easter coming up, so they're so delicious. So I love you more than that. My beautiful mom. So I'm staying with her at the moment. It's renovation time, and as you know, I am very serious with my bedding. So I love to have like, I've got like six pillows. I've got like, I think I have, two toppers on my mattress. Like it's a, it's a thing. I've got the best sheets and I went, I'm sleeping in not my bed at the moment, and there was no topper on there. And mom went and bought a topper for me. Isn't she a doll? Because I was like, she's like, how'd you sleep? And I'm like, oh, it was okay. The bed just felt funny. And then, I went home after work one day to hers and she's like, I bought a little present for you. And I'm like, oh my gosh, Jan. Stop. So I love you more than that. It is so nice when someone just considers you and loves you and sees you and doesn't try to like bring you down to this low standard of just suck it up and make it work. She bought me a topper. And I love that. I also wanna say, once I dated this guy. And the first night that I was going to stay over at his house, he didn't know what pillow I normally slept with, so he went and bought me a selection of pillows and like, he bought me a long body pillow and one of those, like, it was so random, the, you know, the boomerang shaped pillows. He bought me one of them and then he bought me like a high pillow and then a low pillow. He bought me four pillows and. I really just loved that. I loved that he was so particular. Also he knew that I was particular, but he was like, I just wanted you to have like a really good sleep because I wanted you to come over again. So we love a man who does that more of that place. I love you more than how my clients are. Actually, I love you just as much as how my clients are fucking slaying it at the moment. They have amazing audience growth. They are booking incredible clients, like they are just commanding results, and I am so, so, so proud of them. This is happening inside a business, bang. So if you want me as your business advisor and to mentor you to become the best, sexiest, hottest entrepreneur ever. Please join us. There is an application process because we wanna make sure that you are a fit for this community and that I can give you incredible results because there could be a different option that would work. I'm so proud of them. If you are a client, you are listening right now. I know I tell you all the time, I am so proud of you. Major things are coming. You are doing so well. But what is available to you and what is coming to you? This is only like 0.5% of what you are going to experience. How fun is that? And with that hot stuff, let's leave it there. I love this. I love you, and I'll see you on the next episode.
If you're craving more, make sure to subscribe to my email list, which you can find@professionalbabe.com. And word on the street I give good email. Now go and take everything you've learned, get your hands dirty with it, and go and make some serious money.