168. YOU ARE THE PREMIUM OPTION

You are the premium option — and it's time you actually believed it.

This one's about the two beliefs that are holding you back. Here's what we cover:

Key Topics Covered:

• The two non-negotiables I tell every client: "I am the premium option" + "It is a privilege to be my client"
• Why sitting in imposter syndrome is self-indulgent — and what to do instead
• The wardrobe analogy that perfectly explains why mindset work has to happen alongside strategy
• What happens when you start your day with the wrong monologue (and how to flip it)
• Why familiar negative self-talk feels soothing — and why that's the problem
• The single-life parallel that will reframe how you define your worth as a founder
• Your homework: two mantras, written down, posted up, non-negotiable

TIMESTAMPS

0:02:00 - Why mindset work and strategy have to happen together 
0:03:30 - Inside Good in Business: the 8-week overhaul 
0:05:00 - Stop finger painting in the negative — shop for what you want 
0:06:30 - "I am the premium option" — what this belief actually does 
0:08:00 - The two sliding doors monologues: which one are you running? 
0:11:00 - "It is a privilege to be my client" — reclaiming your worth 
0:14:30 - The single-life analogy: stop defining yourself by external validation 
0:17:00 - Your homework: two mantras that will change your business

🔗 LINKS & RESOURCES:

Good In Business: https://www.notion.so/GOOD-IN-BUSINESS-33bd0768cb8981d0b8b4f3313184e3c3?source=copy_link
Hot Business Audit: https://hot-business.scoreapp.com/
The $35 Offer: https://www.professionalbabe.com/the-35-offer/
Business Bang: https://www.professionalbabe.com/business-bang/
Give Good Email: https://www.professionalbabe.com/give-good-email/

Transcript

squadcaster-34b6_1_05-24-2026_141043 0:00

Well, hello, sexy people. We're back. I hope you miss me, because let me tell you, I miss you. And it wasn't my intention to have a little bit of a break, but I think after the renovation, and I actually had an idea come through from a program that I essentially pulled out of my ass, brought out into the world, have sold it, have clients in, and I've pre-sold the next round. So I've been busy. Uh, I will say, if you don't wanna miss out on things, you can always find me on my email list. So if you haven't already, let's be friends. Head to professionalbabe.com, scroll down, give me your email, and I'll give you the goods in return. So that's what I've been doing. And I think what has been so great about maybe just having a bit of a break and being so present with my business and my clients is the amount of material that I have come back with for you, and I'm so excited about what we're gonna be talking around these next few weeks. I have been working with a lot of incredible expert service providers. The wins that my clients have had, I've had some new clients come into my space within this program, and there really seems to be a theme with the clients that are coming into my world at the moment, and they are incredible expert service providers that want to build an amazing business on their terms. They wanna make really good money. They've been doing this for a while, and they don't wanna be tied down to the way people tell them to do business. But also with that, I'm noticing that we have some doubt that we're bringing along, some imposter syndrome, and maybe some beliefs that just, like, aren't serving them. So much of what I do with my clients is it's like, yes, we work on strategy, and I advise them on where their business needs to be. But as we do this, they get a, like, an entrepreneurial mindset upgrade in the process. Because you think about it, it's like the beliefs and their identity has built the business that they have today, so if they want a completely different business, there are going to have to be some shifts that they have to make so that actually happens. It's like you can't build a completely different house with the same materials. You know, sure, you may change the design, but if it's, if it's made from the same materials, it is, it's, it's essentially gonna feel like it's the same house. Something is not going to feel quite right. So two of the biggest reminders that I've been telling my clients is, one, it is a privilege to be my client, and I want them to say that out loud. And then the second is I am the premium option. It is a privilege to be my client. I am the premium option. And I wanna talk about these two things today. What was interesting is, you know, not publishing episodes for a few weeks. I get a report every single Monday of my downloads and what my top three episodes were that week. So even though I haven't been recording, I can see what people are going back to. And without fail, they were always Monday Mindset episodes. And I found this really interesting because I feel that there is part of us that's like, "You know, just give me the business plan on how to make a million dollars," but there is also this other part where we know that we need to be the, the person, the entrepreneur that then goes out and executes that. And I feel sometimes we're like, "No, no, no, I don't nee- need the mindset stuff. I already have that." And then when we get the plan, we're like, "Oh, hold on." And this is why both have to be done together Now, what's been really interesting is in this program that I've created, it's called Good in Business, it is an eight-week overhaul for service providers on how we can level up all parts of their business, their mindset, and the process, and it's been so amazing. Like three weeks in, we had people who were like, "Already made my investment back." So, I'll pop the details for that below. But what I think has been great about this is because it has been a short timeframe, they have to get out of their own way so fucking fast. Do you know what I mean? Like they can't be indulgent in things because I've made it really clear that we go to something the next week. So because of that, I have been at times, I'm like how can I be a bit more ruthless with them, knowing that they have to work through stuff quicker? And I feel sometimes we wanna focus on the negative, so it's like, well, if I have imposter syndrome, I wanna fix that. And I think one of the best ways to actually level up everything is to not, like, finger paint in that, but actually just go to what you want and work there. What I mean by this, I want you to imagine that you hate your wardrobe, you hate everything in it. You hate your clothes, and you wonder why you don't feel inspired to get dressed in the morning. And it's like why am I like this? And it's like I'm actually at a point where I'm so sick of just indulging that, and I'm like I'm gonna grab your hand, and what we're gonna do is we're gonna go shopping right now. And we are gonna go into all the boutiques that you don't feel great enough to be in, and we're gonna buy stuff. And we're gonna actually go there instead of, like, sitting in the room wondering why. And one of, one of the things that we've done with this is that belief of I'm the premium option. And I said this to clients in a coaching call that we had had, where, you know, someone was like, "Why would someone pay that?" And it's really interesting working with clients, a- when we have a significant price increase, which is a by-product of when people work with me, it is normal that they can double, triple, or even quadruple their prices. You know, I had a client the other week, getting off track here, who has 10x'd the price of something since working with me. And I think that there is this belief of no one will pay this if I'm already struggling at the moment. And again, it's like- sitting and finger painting and that. And what I had said to all of them is I said, "You're all the premium option. Someone could technically go and do your job themselves. They may not do it as great, but give them time and they could get to that point." None of us are doing brain surgery. Someone could probably go and upskill themselves. They may take like weeks and weeks. They may have to read through shit. They may have to go and implement it and work out all of the reasons that it doesn't work, and then get to that point. But they could probably go and do that themselves. And I'm like, I know no one likes to hear this because we like to think that we are special, and I'm gonna come back to this. But I said, "What is amazing is the realization then that you are the premium option. You are the option that is well above someone figuring out this themselves, because they are coming to you for your unique perspective, your process, and everything that you bring." So because of that, when you're like, "I need to be cheap for these people," these people could do it themselves, they just don't want to. Like, you can think about for a second if you do eyebrows, "Oh, I need to be cheap because of the area." Well, they could do it themselves. They could watch two weekends of YouTube tutorials. They could map their face. They could do all of that and do it themselves, but they don't want to. They are coming to you for your expertise. And it's interesting that a lot of us still have this identity that is so rooted into, "Well, I can only be this because this is currently happening," instead of, "Well, this is who I wanna be, and I'm gonna make that happen." And this looks like, "Well, I can only charge this because look at the people paying me," instead of thinking, "Well, I wanna shift markets. Who could pay me?" And this is a simple, simple mindset shift because instead of you going into, "I have imposter syndrome. This can't work," negative fucking Nancy shit, what we do is when you say to yourself, like I want you to s- say it right now, "I'm the premium option." And when you do that, all of these little thoughts will bubble to the surface. Okay? Guess what? We get to fucking burst that shit, and we get to be like, "Well, that's not true. That's not true. What an interesting past story. I'm gonna rewrite that. Okay, cool, that's now not true, and I'm gonna focus on this." And can you imagine every single day if you woke up and you started your day saying out loud and believing, "I'm the premium option. I am the premium fucking option," how do you think that that is going to affect everything in your business? Do you think it's gonna be worse? Do you think it's gonna be better? How do you think you're gonna feel? Like, let's just play out, like, two sliding doors moments. Okay? Day one, "Oh, my gosh, I have imposter syndrome. I hardly have any money in the bank. This isn't working. This is so hard. Is this ever gonna work? Oh, my gosh, client hasn't paid me again. Of course, this proposal hasn't gone through. Oh, someone did content. This looks better than mine. Why can't I do video?" Okay, that versus, "I'm the premium option. How amazing is it that all of the clients that are gonna be my client are yet to find me? How amazing is it that people pay me every single day for my process, for my expertise? They picked me out of everyone else. They also picked me, and they would rather pay me than doing this themselves. They could go and they could research and spend their time, but they value my unique perspective, they value my process, they value my skills. They take their money, and they give it to me." How fucking amazing is that? Now, imagine you start your day with both of those monologues, and guess what you do? Whether you think that you do or you don't, you do. You have this like, it's almost like a backtrack that's playing, but it is such low volume that we're not actually tuned into what is happening. So that is playing. What do you think is going to happen as you go through your day, when you go to do content, when you pitch, when you're in a sales call, when you're on your client calls? How do you think your business is going to look at the end of the day if those monologues were playing? One of them is going to make you wealthy, one of them is going to give you exceptional... Like, you're gonna be risk-taking. The, the shit that you are gonna be doing is gonna be so different for you versus the other one, that any time something happens, you're, "Oh, of course, fuck off. I am exhausted by this." And you probably are too. And this is where, for you, it has to be this intentional shift that you have to fucking make, and you have to be, like, so, like, unbothered by things like this happening. And, you know, this is a skill, and, you know, I get down too. I have moments and I'm like, "Oh, this has bummed me out," and I'm like, "I'm Peta-fucking-Serras. I don't get bummed out." I am the premium fucking option, and I am going to act like the premium fucking option." And then guess what we get to do. When you feel like, "Yeah, I feel really good. I feel fired up," guess what we do? We go through and we look at everything, and we will, like, "With my welcome flow, with my website, would a premium option say this? Would I use that word? Would I position myself like this?" And there is a chance that you'll let no. And you start to realize how you're playing small and why you have the business you have. How fun is that realization? You're like, "Oh, no wonder I keep getting clients that don't have budget, because I act like that I'm lucky to have clients." Which brings me to that second point. It is a privilege to be my client. You know, you can think about when you're a service provider. Even if you're e-commerce, none of us are doing these huge Alibaba drop shipping companies. None of us. None of us have hundreds and hundreds and hundreds of thousands of units of stock or endless hours of time. If we are with someone and we are giving them our presence, we can't give that to how many other people We can even think about this if we're doing this at scale, if we're running an event. You got a room with 20 people, you only can have 20 people. You have a room with 50, you only can have 50. Think of all of the people in the world that have a business that want help, or all of the people in the world that have a face and they want their fucking eyebrows done, right? Think of that, and think about how when you are booked out with someone, we can't have another client. Therefore, for your years of expertise and talent and your process, I want you to think of all of the wins and the failures and the attempts to get to where you are, and that you are giving someone your energy in that moment, and that you are... will have a point where you are booked out, and that you can't have any more, and you will have a wait list, and you'll have wait lists on wait lists. It is a privilege to be your fucking client, and I think some of us need to remember that because I think where we have got this a bit skewed is we think about, "Oh my gosh, I'm so lucky to have my clients. I need my clients." And we can get ourselves in these situations where We start to forget our worth as a service provider and how amazing we are because we really think, "I need to get some clients. I need to get some leads. Peop- I, I really, I'm so grateful for you." And it's like we look at these people like that they're saving us instead of, well, this is a reciprocal... Like, there's reciprocity. You know, they're paying for us for an amazing service, and we are being like, "I am hand selecting you as my amazing client." I love the energy of that. And these are two incredible shifts that if you go through your week and you tell yourself this, guess what's gonna happen? It's unfortunate. Shit will happen. And we get to be like in that moment, do I believe that I'm the premium option? Who am I when someone's like, "I don't wanna work with you anymore"? Do we actually believe that? Or how much of our belief system is still rooted into what people do around us? Because you wanna get to a point where, you know, mayhem can be happening, but the identity that you have within yourself is completely unchanged. And I know that this may be hard for some of you to think about, so let's bring in a different example. I have been single for, oh my gosh, like 10, 11 years. It feels like such a long time. Could you imagine if I was like, "Well, I must be a bag of shit if I am single. I must look like a dropped pie and have the worst personality in the world. Like, I must bring nothing to the table. Wow, w- I can't even believe I have friends." Could you imagine if I went through life like that? Instead of being like, "Well how fucking lucky is that man who ends up with me?" And if you have had friends that have been single, imagine if their whole self-worth was defined by them being in partnership with someone. And you may have had friends before like this, and how fucking much it hurts your soul when you see someone that only can get their worth from being with another person. But yet we have all of these founders that tell themselves shit because they're not booked out. And then when they are booked out, they're gonna find something else to complain about. And you have to just drop that. Because you wanna get to a point, and you know, if you've been like an OG of the podcast, you will know that there was a point in time when I had, like, all my clients finish up, and I had this period of no clients. And I had to manage my mindset through that, being like, "This is no reflection on where I'm at at the moment. We just have a lead snag." And then I made a decision to pause everything, and I'm like, "Let's just get set for the new year." And off the back of that, I had a $65,000 month. But the only reason that that happened is because I was not defining how amazing I was by my cash in the bank and what was happening. And this is also so important as well, if you are defining yourself by the cash in the bank, you have to be the rock in your entire business. You have to be grounded, and you have to, like, be weighted down with your own, beliefs that boost you up. "I am the premium option. It is a privilege to be my client. The work that I put out there in the world is exceptional. I impact people every single day." And we wanna catch these beliefs and make sure that we are telling ourselves things that actually serve us. And this is, this is a skill. You know, I still have moments where I will tell myself, like, unhelpful things, and then what I get to do is I indulge myself for, like, maybe a minute, if that, and I ask myself, "Is this really true?" So you get to ask yourself of what evidence bag you are filling and w- how you actually... The things that you tell yourself, is this actually adding to your business or are you being really indulgent right now? Because one of them feels really fucking good. It is soothing. To really sit with, "This isn't gonna work," it's so soothing. And do you know why it's soothing? Because it's familiar. That is all. If you tell yourself some really shitty thoughts, and you, It feels good, and you're so self-indulgent in that, it's only because that is familiar to you. Because if your self-talk was so positive, that would feel awful, right? It would be like imagine putting a really tight pair of jeans on someone who never wears pants. It's gonna be constricting. You put s- jeans on someone that wears them all the time, they're gonna be like, "Oh, jeans, love this." It's just because it's new. So you have to be so disciplined with the shit that you tell yourself because if you come and tell me, "I want a different life," but then you're like, "Let me just ta- let me indulge this," no, you don't have both. You can't have both. So hot stuff, we are fucking back. Your homework this week, I am the premium option. It is a privilege to be my client. Write it down. Post it online. Tag me. I am all about that, lol. Not me getting you to promote my business. But no, seriously, like, write this down for yourself and look at it. Put it in your computer, and any time you have some ugh, shit, look at it and be like, "Do I believe that? Am I the fucking premium option?" Awesome. How would a premium option respond to this right now? What would they do? They wouldn't go into the drama, let me tell you that much. So hot stuff, I love this. I love you. I love that we are back. What else do I love? I love my new bathroom. Getting naked is such a treat. I love that I can just strip off and... I said this. I said this to my builder. I was like, "I just want a really nice place to get naked. I want this... I don't wanna get naked in this bathroom. It makes me, puts me in a bad mood." And he was like, "Okay, cool. I completely understand." And I love it, and I love everything about it. I love that I... Like, do you know what I even love more than my bathroom? I love that my business got to a point where I did this myself. I did it myself. Like, yeah, it's the bank's money, I refinanced, but only because my business was at a point where I could do that. No partner. All me. All me and my fucking brain that people pay for. How fucking powerful is that to remember? the only reason that I could buy my place and do all of the wonderful things that I do is because Of everything my past self did that has given me the business that I have now, my wonderful sales and my content, and how I truly believe at my core that I'm fucking amazing. And that, you know, I can help people. So I love my past self for doing that. Um, I love you more than... I'm actually on a, I'm in a fat loss program at the moment. Chloe fucking Ford, that hot bitch. I love her. I feel like I've known Chloe for ages, and I can't even remember how we met. It was on Instagram, obviously, where you meet all of the cool people. I'm only day two. But I am excited. I am excited. I, I can't wait to meet my future self. And you know what I'm doing? Is every hour that I have like a, quote-unquote, "good hour," I am like, how amazing is it that you just completed a fucking perfect solid hour? Look at you go. You drank water. Look at you go, you went for a walk. Look at you go, you, you b- you got... This was yesterday. I wanted a cannoli, and I got the tiny little baby cannoli. I'm like, "Look at you getting a baby cannoli. Love that for you." And I'm tracking everything. I've been weighing everything. And it, it has been this mode shift, you know, I'm not gonna indulge. So much of this episode, right, like I'm not gonna be like, "Oh, I'm really bad." Nah, fuck that. Chuck that thought out. Is that gonna help me get my goal? No, it's not. So that goes in the bin. Uh, so I love you more than that. I'm trying to think. I bought this cushion yesterday, beautiful cushion. I love beautiful things for the home. I love that I look through my home, and I, I have deep love for everything in there. Like when I sit on my sofa, I love my sofa. I love my coffee table. I bought this, it's like this really tiny, skinny dresser. It looks like a lingerie chest, and it's stunning. It's not burl wood, but it kind of looks it, and it's very mid-century. And I love it. I saw it on Facebook Marketplace, And I'm like, "Okay, cool. Gotta buy it." And it was a bit of a saga, but we got it, and I'm so obsessed with it. I also love you more than curtains. I am, I am going to do my curtains. I think I'd even written this down in my diary where I was like, "Who do I wanna be this quarter?" And I'm like, "Someone who has curtains." Guys, I'm not even fucking kidding. I wrote that down. And I've, I've decided what I want. I want triple pinch pleat curtains, and I was in this shop, uh, Kitty K Lingerie, Hawksburn Village. Amazing. Go get fitted. Buy something. It is all hot, and I'm so sorry in advance. You're gonna spend some cash because their stuff is amazing. And I walked past one of the fitting rooms, and I was like, "Oh my God, I've never noticed these curtains before." And they're like, "Because you haven't been in this fitting room." And they were like, it was like this, it was like a raw silk, but it wasn't. Uh, and it, it was triple pinch pleat. And obviously it wasn't raw silk because it wouldn't sit like that, so it must've been like a polyester blend maybe because it had like a really nice drape with it. And they were triple pinch pleat. And it's so funny because only the night before I shared this video of David Lynch that was basically like, "Oh my God, look at these curtains." I'm like, "That's gonna be fucking me." I'm gonna look at my curtains and be like, "Oh my gosh, look at my curtains." And I will invite people over to just look at my curtains. I love you more than a semi-dirty video. So, uh, a sexy man did send me a slightly semi-dirty video the other day, and I loved it. I didn't see anything. Like, it was actually PG, but it wasn't, if you get what I mean. And I really liked that. I was like, "Ooh, ooh, I didn't realize that I would be into this, but I am definitely into this." So love you more than that Oh my God, can't believe. I love you more than Depop. Depop is amazing. The amount of things that I bought on, bought on Depop, it is exceptional. I am obsessed. I just keep getting the best things at, like, like, really good deals as well. So love you more than Depop. Someone did say to me, they're like, "I didn't think that you would be a secondhand gal." I can be a secondhand gal when I'm getting, like, $400 dresses for 40 bucks that haven't really been worn. I can get around that. I can do laundry. I can hand wash that shit. I'm so excited. And do you know what I love about this? I love that I feel like that I am buying all of the stuff that my past self could never afford. I love that I am in a financial position to go and do that now, and I feel like that this is such, like, an honoring of her because the am- like, she put everything back into her business. And the amount of things that she went without so I could have something, like, I love the fuck out of that bitch. So I will buy all of the things for her. Everyone wants to talk about inner fucking child. What about the person that got you to where you are today? What about her? How can we honor her or him or whoever the fuck it is? Okay. Hot stuff. I love this. I love you. It's coffee time for me, and I hope you have a sexy day. Remember who the fuck you are. Mwah.

24:43

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