170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning.

Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days. 

We get into how she pivoted her signature offer, how she used Claude Code to build a sales page mid-coaching-call, how one Canva tutorial racked up 250,000 organic views, and what it actually looks like when your body of work meets its viral moment.

Key Topics Covered:

• How Brooke went from $100K year to an almost $100k month and what actually changed in her business
• The "failed" launch that forced a pivot — and why that was the best possible outcome
• Using Claude Code to build a complete sales page and Stripe checkout in an afternoon
• The Canva/Claude tutorial that got 250K organic views and filled a paid masterclass (with ManyChat)
• Why generosity with your expertise doesn't undermine your value — it amplifies it
• The stages of competence and why experienced founders can "throw shit at the wall" in a way beginners can't
• Techella: the origin story of Brooke's women's AI festival, from a Microsoft keyboard to a brand deck

CONNECT WITH BROOKE:
Website: https://www.wrightmode.com/
Instagram: https://www.instagram.com/wright_mode
Membership: https://www.wrightmode.com/membership

TIMESTAMPS
0:00:00 - Why Brooke's back: from $100K year to $100K quarter
0:02:00 - The body of work that was waiting for its viral moment
0:05:00 - When your best offer stops feeling right: the AI Dream Team pivot
0:07:00 - How Brooke built a sales page mid-coaching-call and launched same day
0:09:00 - Using Claude Code to build a checkout page in an afternoon
0:10:00 - The Canva tutorial that got 250K views and nearly filled a masterclass
0:12:00 - Going in without an agenda — and making $40K from 90 minutes
0:15:00 - Trusting your gut vs. sunk cost: knowing when it's time to evolve
0:18:00 - The stages of competence (and why experienced founders move differently)
0:22:00 - AI is a mirror: why generosity with your knowledge doesn't give your value away
0:26:00 - You have to love it — on freedom, flexibility, and working harder than ever
0:28:00 - What grew after the workshop: membership, consulting, global clients
0:31:00 - How Brooke 10x'd her consulting rate (from $300 to $3,300)
0:34:00 - Techchella: the idea, the vision, and why women's AI events need to exist

LINKS AND WORK WITH ME:
Good In Business: https://www.professionalbabe.com/good-in-business/
Hot Business Audit: https://hot-business.scoreapp.com/
The $35 Offer: https://www.professionalbabe.com/the-35-offer/
Business Bang: https://www.professionalbabe.com/business-bang/
Give Good Email: https://www.professionalbabe.com/give-good-email/

Transcript

squadcaster-ifia_1_06-17-2026_141921 0:00

Well, hello sexy people. You, you are in for a treat today because we have one of my fabulous clients who's joining us. Uh, after... This is like the second time she's been on the podcast. Now, the first time she hit an incredible $100,000 year, and I said to her on the podcast, I'm like, "It's only gonna be a matter of time before you've got your 100K quarter, then month, then project." And in the podcast, the amount of growth that this incredible woman has had in less than six months. I don't wanna say she is lucky, because she has well and truly done the work. And as you listen to the podcast, we really talk around scaling challenges, how she's grown, moving through failure, and then the declaration of her building a million dollar year. I am so excited to welcome Brooke Wright to the Business Bundle Podcast. Hotties, if you love this as much as I know that you do, make it known, comment, share it around, tell Brooke, tell me, tell fucking everyone. Enjoy the episode. Mwah.

1:07

This is fun. The wine is fun. That's what I thought. Yes. I was like, we have, like, a really sexy little prop. Yeah. Some brand. Brooke Wright in person, everyone. Oh my gosh. How exciting is this? Cheers. Cheers. So we did our podcast. When was it? It was, like, November. November, I think it was November- Okay max December. Yep. And you had your, you had your 100K year. Yes. And then I said on the podcast, "It's soon gonna be 100K quarter, and then 100K month, and then 100K job." Yeah. How you doing? Well, you're basically a mind reader. Yeah, so 100K quarter, tick- Yay over. How's it feel? It feels so good. Yeah. Yeah. Like, it, it feels amazing, and I feel like also, of course. Like you would- Of course. Yeah. Yeah. Yeah. Just I've put in the hard work. I listened to your advice. Um, and I just, yeah. I wanna say I got lucky, but I know that you will say it's not luck. It's not luck. But I feel, I feel lucky I think, oh, I wish I could remember the quote. It's like l- luck is really when, like, like time and preparation or something meet, and I think that it's that. Yeah. It's something where we've spoken before about, like, your body of work and how I'm like, you can always tell when someone's trying to chase to be relevant. Yeah. It's like, oh, AI's trending. I'll go do that. Oh, this is trending. I'll go do that. And you've been so hyper consistent talking about this, that I think when people were like, "Okay, chat's a bit sus. Let's go Claude." Yeah. You would search Claude and you would, you would show up- Yeah because you were there. Yeah. Yeah. So what's really interesting is I was making content on Claude last year. Um, I was referring clients to Claude just depending on their needs. W- like, it just was like which product is right. Um, this was all in the background. And yeah, I just had this, like, amazing moment where my body of work was there. It was waiting for, as you said, you said, your body of work is waiting for that viral moment, but it's important to have that. And it was there, and it just has paid dividends. I think it's funny 'cause I remember the call. Do you remember when everyone was a bit flat and we were doing that call to how good, how cool would it be if- Mm-hmm and Marcus was like, "How cool would it be if every time you refresh your Instagram, you get followers and you get comments and you get likes and you get sales?" And you were just like, "Yeah, and how cool would this be?" And I'm like, "Yeah, and how cool would this be?" And we went I remember you were like, "You will just get to the point where you open your phone and you are just gonna be so used to, like, you will not be able to keep up with the notifications." Yeah. Guess what happened the very next week? That moment happened. It's so funny 'cause I think at first you were like, "Yeah, all right. I'll humor you, bitch." Yeah. How cool would it be if- Yeah but then you started to get into it. Oh, yeah. And I'm like, "Yeah, see, this is fun." Yeah. "This is fun." Yeah. But it was that, and then it was the call that we had had, and I think that this is something that happens with entrepreneurs, where you... Oh, my gosh, I'm fogging up now from, like, my half sip of wine. Isn't that so funny? I think with entrepreneurship, and now that you've been doing this for a while, I know that you can speak into this really well. People get a really good idea, and they're like, "This is gonna be the idea." So when you had your AI dream team, and it's like y- it'll, it'll do so well, and you're like, "This is it." And then all of a sudden something happens and you're like, "Hmm- this just doesn't feel quite right. And it's that refining everything in motion. And I remember we had a call, and you were like, I think it was the AI was moving so fast, and it was the format and getting people that were available, and you were like, "This is just not feeling right." Mm-hmm. So talk me through what happened, because when we recorded the podcast, that was doing really well. Yeah. So that was, like, one of my best performing offers last year- Yeah alongside my consulting. And then I just was like, I had a launch in maybe January, February, um, and it was, like, my, my, my lowest launch. And I had thought previously, like, we had toyed with this being a different offer at the end of last year because I was like, I think things are moving so fast, I just don't... I think- things are progressing in, like, and it needs to be a different format. So then for that launch I tried a different format. Mm-hmm. Um, and I didn't have a great launch, which is okay. Um, b- What's not a great launch? So I had one person sign up for that, which previously had, like, sold out. Um, had loads of people interested, but it wasn't the right day or... And, like, I know I can hear you in my brain being like, you know, people will make time. Like, people will commit to something. 'Cause I was like, maybe it's like, you know, I need to make it evergreen or whatever. I was just, like, throwing these ideas around. And then I just kind of thought too, people, like, people are consuming content so differently now, they're learning very differently. And so that format I think was just too long for what people wanted. Mm. That was kind of my gut feeling. Yeah. And then we jumped on that call and I was like, "I think I might do, like, a 90-minute chord master class." I think that feels good. I feel like that's what people want, that 90 minutes instead of, you know, like, the... It was, it was four hours and then it was, like, over three days, which was amazing, but it's a lot of a commitment that people just don't seem to be wanting at the moment. And so then I, I started making the sales page while w- we were still on the call. 'Cause I said to you, I'm like, "You can do this, but I don't want you to fuck around." Yeah. And I knew you wouldn't, but I didn't want... I had said that purely from don't let doubt get in your mind. Yeah. Just, like, stay, stay in motion. Yeah. Yeah. Yeah. And you did. And I remember we got off our call, I went to the bathroom, I think I got lunch, and I came back, and you and me had another person, and I was like, "What the fuck have you, have, have you... Like, what drugs have you taken- to be this productive post this call? Because you got it out. You were like, "Sales page is done. I'm DM'ing people telling them to buy." Yeah. And so, ah, it's, it's so interesting to me. If I reflect back, we started working together in March last year. If I reflect back on who I am today verse that person, there's no way I would be sliding into people's DMs being like, "Hey, you should come to this." I learned that from you So what happened though? Like, t- talk me through your process around, like, from when you're like, "Okay, cool. Let's pivot, let's make this shorter." Yeah. "I'm gonna create the assets, and then I'm gonna get people in." Yep. So I was, like, in Claude Code. Like, how, how to, how deep are we going here? I- Go deep. Go deep. Yeah. Okay. So I had this idea, um, and then I was like, "All right. Well, I need to act on this." I just felt, like, you know when you just know something is- Mm like, yeah, it was, like, the format and the topic. I think this is good, and I'm just gonna throw this out there. And so I got into Claude Code and just described what I wanted, and connected up Stripe. Like, just spoke to Claude about this. Um, and it designed the sales page for me. The link wasn't even linked to my domain at that point. It was, like, a random, you know, vercel.com. 'Cause I was just like, "I just need to get this out. I don't... I, it..." You know how I move. and yeah, so I just, like, worked through the copy, connected Stripe, published it, got it out, and then just started sliding into people's DMs. Mm-hmm. And then I, uh, I had a couple of posts pop off, but none were, like, pointing to the master class. Mm. And then I had someone in my DMs umming and ahhing about this, like, master class. So I was just like, "Claude's amazing. Like, check out this, how..." 'Cause she was asking about how to connect it to Canva. So I just jumped on, like, a screen share, like Loom. I used something different, but... And I was like, "Here's how you connect to Canva, and here's how you can make, like, carousels via Claude." She didn't book that ticket, but I was like, "I'll just throw a hook on the front of this." And just like, that's content. That, people will find that useful. Everyone's trying to switch to Claude. I'll just put that up as content. I've got it here. That post got, like, 250,000 organic views, and I had the, like, right mind to also put on the back of that, "Anyways, if you like this, you should come to my masterclass. Drop masterclass below to come." It just... And it just went off. Mm-hmm. And that was with, that was, like, the ManyChat automation with, um, a paid offer though, wasn't it? Yeah. Yeah. So I, yeah, so I recorded the hook. Um, like, if you have tried ChatGPT's Canva connector and found that it's shit- Mm-hmm watch this. And then it was just that video walkthrough for the potential client, and then on the end, I just recorded, "Anyways, if you wanna come to the masterclass, drop masterclass below." So then I put a ManyChat automation that led to the offer, and in the sales page, I had put, like, early bird pricing of 97. I remember that, yeah. And then, um, that jumped up to $147, um, at the, like, I don't know, maybe 10 days out or something like that. Mm-hmm. And that, yeah. Do you remember the lead time of, like, when you did this to the workshop? Uh, it would've been, like, maybe three weeks, four weeks max. Okay, sweet. So still, like, decent, decent time. Yeah. And then when you went into this, because I know the whole thing of, like, when we were talking about this on the call, you were like, "I just wanna do stuff that I feel inspired by- Yes when ideas drop in." So you didn't go into this being like, "This is gonna get... It's gonna sell so many." Like- No yeah, talk us through, like, your, your frame of mind. I had no... Yeah, I had no, there was no agenda except I kn- I felt like I had outgrown that offer anyways. Mm-hmm. And then the launch was reflective of that. And then I was... I had said to you, "I just wanna, like, do a Claude masterclass because I just, I want people to learn how to use this well." Like, that, I, and, like, this is fun to me. I think I said that to you. Yeah. Yeah. I was like, "That is fun. I love running workshops, so I'm just gonna create this." It was, it was just fun. And for me, I'm gonna sound like a nerd, but, like, creating in Claude Code, and I was talking to Emma about this today. Yeah. AI, for me, is this expression of creativity. Mm-hmm. And I can now execute on these ideas that I used to, like, sit and get paralyzed by, and that is incredible. Yeah, and so this was just one of those ideas. Mm. And it worked out. Yeah, yeah. How many people ended up coming to the first one? 233 people signed up- for the first one. Yeah, yeah. And there was... I can't remember the percentage, but, like, not everyone was early bird. There was probably about a third that paid, like, the full price. Do you remember how much you made from that specific one? It would've been, like, over... It would've been close to $40,000. For 90 minutes work. Yeah. But obviously it's more than that. Yeah. Yeah. It was, but, like, the actual showing up- Yeah yeah, was 90 minutes. Yeah. How cool is that? Amazing. Incredible. And that was, this was in March, wasn't it? Yeah, yeah. The workshop was in March. Yeah. And March was, 'cause I remember February was a bit, you were a bit, I don't wanna say bummed, but you were, like, far out. Like, it's that thing where it's like stuff is going well, but the standard has lifted. Yeah. Like, I had a really great year last year, the standard has lifted, and it's, it wasn't up to where you wanted it, was it? No, no. Yeah. Not at all. And I, I wasn't, like, stressed. I was, like, I would say frustrated. Like- Yeah I, and I, I just knew that I needed to pivot. Like, you, you kinda just know. I don't know how to explain it. I think it's just, I think... It's so funny because, like, entrepreneurship, I, it's so funny that I'm like, I'm so logical, and then I'm like, but I'm also a bit woo. But I think that there is this element of, like, mm, I have, you'll have a thought or a feeling or something, and your brain will try to be like, "No, if you just optimize this," and then your body is like, "Mm." Like, it's like that. Yeah, yeah. It's like that there are two, like, opposing forces, and one of them is logically we can make this work, but I think that also comes from that whole sunk cost of- Yeah we've been doing this for so long, this is what I've, I'm known for. Yeah. And that's really hard when you've invested a lot of time in something and you see, like, a future. Yeah. But then there's this other part that's like, "Oh, I can't..." I, yeah, there's just something where it's, it, it, it's like it has to evolve. Yeah. And I had been, as I said, like, this wasn't just this random, like, oh, I'm gonna try something new. Yeah. I, we had talked about this new structure for the AI Dream Team at the end of last year anyways. I was just like, "I'm gonna try this." You can't just be, like, throwing random shit at the wall and be like, "Oh, that didn't work. I'll try something else." It was just that is when this, like, gut feeling, I think, comes into play. And also, I had considered, I knew that- Just, yeah, the f- I, like you read from your audience, like you're- Yeah you're gathering data from clients, you, or potential leads. They're kind of giving you indications of what they want as well. Yeah. I think too, something when you're talking about and it's just, you know, not throwing shit at the wall, it's so funny with business advice, and you're probably finding this now, where there's not like one way to do business. Yeah. And it's like the advice that I give you is very different to someone who's just starting. Yes. Because your throwing shit at a wall isn't. It's so data-driven. Mm. Do you know what I mean? Mm. So it's like on that call when I'm like, "Yeah, you can do a workshop. You have to just bang this out this afternoon." Yeah. If someone else heard that, they may go do that, but it wouldn't work. Yeah. So why do you think it worked for you? For those reasons. Like, I was getting that data. Like, I, people, I knew people were interested in Claude. Um- Yeah, like I just, I, I could see online that people were wanting shorter format as well. Mm. Um, and it's interesting 'cause now people want in person, and I'm doing like some in person workshops later in the year. Um, yeah, and so, and also just from having done all of that work in the last year as well. Mm. So, like knowing what to do. Like, okay, yeah, the sales page, all of that, but like the email flow is like all of that is just like, "Yep, this is what we do now." Like, I set all of these things up, create content. I don't know, like it's just, I, I don't know how to explain it. You do know. Baby, you do know. It just- But yeah, it becomes... I think it's this thing where it's like, um, it's, it's automatic. Yeah. That- It just... Yeah it's, and it's hard to articulate now because it's just so second nature We did a training on this, and I picked it up when I did my Pilates course, where they're like, "When you do your course, you'll get like worse at Pilates." They said it much better than I just said that. But they were talking about the stages of competence and how- Yeah when you like have no awareness, it's like when people go into business, and they're so like just blind to things. They'll, they see someone and they're like, "Oh, I'm good at what I do. I can make a lot of money." And then you start, and you're like, "Oh, shit, there's so much." And I think that's where a lot of people quit. Yeah. And then there's that stage where you're like, "Okay, cool. There's so much, but I'm aware about what I, what I'm doing, so I've gotta do a workshop. Okay, cool. Okay, oh, what, what's next? Let me, let me Google. Oh, okay, cool. I need to go and do a flow." Yeah. "Oh, okay, cool. What's, what's next?" Yeah. Where I think you get to a point where like something could be happening, and you could be so scatterfocused, but because you've been doing this so much- Yeah th- it's just so drilled. It's like this automatic habit. Well, you know the steps, like for... I, I just know... It's like a recipe, right? Like I know what is involved in launching a new offer now. Yeah. So, yeah, like anyone can throw a sales page up now thanks to AI. Like it's- Mm. But it's... Yeah, it's like the data. It's setting everything up. It's looking at, yeah, what, like what your audience or your customers are telling you as well. Mm. Um, what they want or need. And also, just like learning so much from you. Like, oh my gosh, I think, I look back on very first workshop that I did, probab- I think it was in like February or March last year, and- Like you taught me so much. I remember, like, I didn't know how to pitch at the end of, like, a free workshop. Um, there's like so many things that I just, like, have learned in the last 12 months. Like follow up, like have an email post. Yeah. It's like, what's happening with the segment that came to the workshop? Yeah. I don't know. I didn't, I didn't put them in a segment. Oh, shit. Okay. That... I'll learn that for next time. Or like, or no, I think what I did was manually put them in a segment post event. Or is that... Just have that in the sign-up form. But I remember you did the... And do you know what I love about you? I would tell you to do things once, and we never had to have that conversation again. Yeah. So when I was like, "Oh, you know, when people click, you can have like a follow-up where it's like you've got that automation and, and you can do it like this," and you're like, "Okay, cool." And I never had to say, "Hey, what, what's happening with that?" Yeah. Like I would give you something, and you would just be like, "All done." Yeah. And I'm like, "Okay, cool." Because that's what I have hired you for. Like if you say... Like obviously, and you know, there's stuff... And I think too, as I've gotten more confident, um, like I'm not running everything by you, but I, yeah, like will check in with you and be like- Mm "Hey, like I need help here," or like, "What do you think about this?" And like that is literally why we are working together because I want to fast-track that process. And if I'm not going to take your advice, and as I said, like, you know, it's not, it's not like, oh, Peta says this, so I have to do this. But if I come and ask you for advice and you give it to me, then it's on me to go and execute that, right? Mm. Something I was just thinking about with that is, and you're probably finding this- I love how you're nodding and I haven't even said it. I know where you're going with this. How do you- Go. Do you really? Yes. Okay. So your real- your stuff does well everywhere because you're really generous, because you want people to do well, because you also know, well, I can tell you all of this, but it's up to you to do it. And I think this is why, like I know for me in my business, everyone's like, "You do the best free workshops." And I'm like, "Yeah, because you have to do it." Like, I can tell you to do this, but you have to go and do it. And I think you do everything. Like, it's like if you get advice, you're like, "Cool. I'll go do that." But you're also so generous with everyone, which is why I think that your content is doing so well and everyone's minds are blown because a lot of people claim to be, "I'm an expert," but they wanna keep their expertise to themselves. Yeah. Yeah. Yeah, and I... It's exactly where I thought you were going with this because we're in the age of AI. You can ask Chat, you can ask Claude, but you cannot... You can only get out of that what you are able to ask. It's a mirror. And so it's the same with, like, so people appe- they think they have all of this knowledge now because of AI. Mm-hmm. Like, "Oh, I can just go and ask Chat or I can go and ask Claude." But that's not the case at all. And so for me, I'm like, well, I'm gonna give you all of this information so that you can use it well, but also, that's actually not what you're paying me for. Mm-hmm. Like, because if you think that you can go and ask Chat or Claude, you're probably never gonna pay me for my expertise anyways, if that's how you view it. Hmm. Does that make sense? 100% it does, and I think because you have that mentality, your first workshop attracted some amazing people, didn't it? And you also went international. Like, I know you've had international sales before- Yeah but you had like a whole, you had whole new markets- Yeah come through. Like, some of the biggest personal brands in, like, the world. They're big. Big. Um, yeah, and it's just, it blows my mind that people have found me, but- Why, though? Does it... Okay, pause. Okay. Does it actually blow your mind? First thought and then second thought. I'd be so curious to hear. Okay. Yeah. First thought is, yeah, it does. It blows my mind that I... Like, oh my God, for all of last year I felt like I was speaking into the void. However, then I always got really good leads from socials. Mm-hmm. And I would have people saying to me, "Your content is so good. Your content is so good. I find it so helpful." So then the second thought is, yeah, well, of course, I just didn't quit. Like, of course. I was so, like, consistent and, yeah, of course. And I think, too, I... The amount of time that I have spent learning this stuff is insane, and so it's like, okay, of course, yeah. Mm-hmm. Like, it's not just a weekend with Claude. Like I think people would be shocked at how much time I spend learning this stuff so that I can share it with others. Yeah, and I th- it's s- it's really interesting. Something I, I struggle with as an advisor is when I get clients and they wanna make all this money because they don't wanna work. Mm. And I'm like, I don't... I'm like, "You don't like your business." Like, "Yeah, I do." And I'm like, "You just don't." And I really struggle with this because I'm like, business is, it can be, it can be so much harder than you think, and there's always things that happen. There's... It's like something is... You're like, "Okay, cool. That's set," and then you put your attention here, and you're like, "Oh, that's fucked now." Yeah. And it's... There's so much work, but I couldn't imagine doing that if you didn't love what you did. Yeah. There's no way. I worked in corporate for like, God, how old am I? Like 15 years. Yeah. And like, mate, I would clock in and clock out, 8:30, 4:30. That was... I was done. I've never worked as hard as I've ever worked in my entire life as now, but oh my God, I love it, and it pays off. But it's a different feeling, isn't it? And it's, it's a different feeling. I have freedom and flexibility that- Yeah I've never... Like, I, I don't have to tell anyone. Like, I, I can go to my kid's assembly. I can go to the gym at lunchtime. Mm. I can... Like, all of the things that I value are mine. But also, yeah, a business is a lot of work. It's a lot of work, but it's worth it if you love it. And I think that's something, like, why all of what you're doing now is doing so well because there is this theme through it of, like, you're great at what you do, allow AI, AI to help. Yeah. And you also showcase that you also have a life, which I think is really important. Like, I only wrote on Threads the other day, if your only hobby is business, you're gonna do some weird shit in your business. Oh my God. I saw that thread and was like, "Yes." 'Cause you're gonna be like, "Oh, just tweak this thing here," or, "Just try this new thing," 'cause you got nothing else to... going on. Like- You, you have so much going on. Yeah. Yeah. Yeah. I think you'd only just done your random triathlon- That's right after the- Yeah. Yeah. Oh, my God. And we're not doing a triathlon now. We've got Techchella. Oh my God. Techchella, yeah. Okay, so- Why have one business when you can have two? So let's go back. We'll go back to the workshop. Yeah. Because March was a big month. Yeah. So because obviously, like, it wasn't Workshop Techchella. No. What happened after the workshop? Yeah, so then, oh my gosh, so much happened from that workshop. Like, so I had- amazing businesses sliding into my DMs who came to the workshop and were like, "You are incredible. That workshop was amazing. We wanna work with you." Mm-hmm. Um, I had c- consulting clients come through. I had, um, my membership, like, grew from 10 people, it now has 150 people in it, and I love that place so much. Um, yeah, it was just this like everything was kind of growing from that point But you had, you had everything created for success to happen. Yeah. I've spent the last 12 months setting this up so that when it happened, everything was set up to hold it, I guess. Mm-hmm. You know? Like, it was I didn't just have this workshop that went off. I had a membership for people who maybe wanna DIY and- Mm have support and community. I had consu- like, I'd been consulting for- Mm all of last year, so businesses who want one-on-one could do that. Mm. And then we worked on the Stack to Scale as well, um, which is, like, my premium offer. So businesses who want that- Yeah you know, like, there were all of these tiers. Like, there were so many different... There were solo founders, there were, like, just random people, there were big business in that master class. But then I had all of these avenues for people to continue to work with me from there. It's so interesting, because I think this is why I fucking hate when people say niche down. And I'm like, niching is fantastic for, like, a month, until you wanna break out of that box. Yes. And I'm like, if you have a hot brand that people like, you'll be so surprised at the people that work with you. Yes. And I think that it, it is a byproduct of success, of when you know what you're doing, and people are, "Oh, I'm so magnetized to that," that you will end up with multiple segments. And I think what was great about your, your offer suite, and w- this was very intentionally done as well, is, as you said, they had avenues to go. Yeah. And this was so, you know, in, in Business Bang, we have my goals process. So it's like we start with the goal, and that goal is so much life first. Like, what do you want? Mm. How does your business look? And it's funny, because I think a lot of people think content first. Yeah. And I think this is where some people are like, "Oh, well, I do content." But it's like, no, no, no, you have to start this way. Because you were, we were really clear on, you know, oh, it's not about working all the time, but you need, you needed space to create- Yes and explore and experiment. Yes. It's like you couldn't have 40 hours a week on client work and delivery because you'd burn out. Yeah. And I remember at the, like, at some point last year, it would've been early in the year, you had said that to me. Like, "You need to get off all these calls." 'Cause I was taking way too many calls, and, like, what did we say my rate has gone up to percentage-wise? Like, I... Those calls were, like, $300. Were, were they? Yeah. And they were 90, they were 90 minutes. They were 90 minutes. Were- And I gave you, like, a full audit. Like, it was insane the amount of work that I was doing for that. And on our last call I said they should be 3,300. Yes. Have you done that? No. I just, yeah. It's coming everyone. I just put them up, so. You need to put them up again though. Yeah, I know. Yeah. I know. Yes, mom. So yeah, 10, yeah, you 10 X'd. And I think this is where, like, it's so, it's, it's so intentionally done because, again, people wanna focus. They're like, "Let me niche down. Let me do content." I'm like, "Fuck, fuck my life." Yeah. Like, no, it just doesn't work like that. So we got really clear, and it's so funny. Like, I'm like, I'm never like, "Hey, I expect you to work weekends." But you're like, "I'm dedicated, I'm gonna do stuff." And I'm like, "Okay, do what you want, but you can't be filling that with client work." Yeah. Because that's how you will scale. Yeah. And so that's, that's it. So I can, like, I get consulting clients every month, but I only need to take a handful now. Yeah. Like, and I get to choose. Mm-hmm. Whereas before I was like, "I wanna make..." Like, I started, I wanted to make 10K a month. And so it was like, I remember we're going through that spreadsheet with you, and you're like, "Okay, well, like, if we wanna do this, here's what it looks like." And you were just like, "We, like, we need to get you profitable." Because I could take 100 calls a month- Yeah or I could take- 10. I wouldn't not take 10. I'd take, like, two a month. Um, you know, like, and earn the same money. Which one do you want? And I know this was scary as well because, like, and we didn't cover this in the last podcast, but I know when we started to do this and we started to grow, we had some people leave, and we had some retainer hiccups. Yeah. And I know that was a bit like, "Fuck, feels like the rug's been pulled out from under me." And I'm like, "This is okay." Yes. "This is fine." Yeah. Yeah. How do you feel about those moments now that you're here? Y- you were right. You are a fortune teller. She's a fortune teller. No, in, like, I kind of... I think it was 'cause I'd had that, like, pretty shitty launch and, um, yeah, and that combined, so I was like, "Oh, a little bit nervous." Not nervous. I wouldn't say nervous. I have so much faith in my business now. Mm. Uh, it doesn't... But it was like things are changing, and I don't really know what that looks like, but I know that things, like, I also need to change or- Mm. And so underneath that I was like, "I know that this will be a good thing." Mm-hmm. Um, and now I'm like, "Well, that was, like, the best thing ever." what your business looks like now, we've got the membership, we've got the consulting- Yeah of different varying levels. Yeah. You do a lot of speaking. We do a lot of training. Yeah. And, um, Stack to Scale. Yes. Yeah, okay. So how did Techella happen? This is so weird. There's an AI influencer. She's from Sydney. Her name's Brand Nat. She's awesome. and we just exchanging DMs, and then she was at an event. I don't know where it was. Let's say Sydney. she's standing on this gray... It's a Microsoft event, and there's this gray keyboard, like, giant keyboard, and she's standing on it for this photo. And I was like, "Oh, my God. Please tell me that that thing lit up and, like, you jumped on it." And she's like, "Oh, my God, it was so sad. The only key that, like, did anything was the Microsoft key." And I was just like... This fully formed vision came into my brain. Like, and I don't get... I am n- like, I just am not a visual processor, so I was like, "Oh, okay. Something's happening here." Like, "I gotta run with this." I was like, "We need a women's, like, AI tech event, and it needs to be fun. It needs to be like girlhood. It needs to capture-" exploration, experimentation in a safe, like safe, I say safe, like people can ask questions, they can try something without feeling like they have to know how any of this works. And I, I was like, I want this event where like women are planning their outfits and coming and there's like all aspects of being a woman or being a business owner, but also if your like work wants to send you, go for it as well. And so like all of those aspects captured Here's what I'm imagining Mm like, there's a beauty, bar where you can go and get, a blow-dry or something and your headshots, and then in the next station there's, like, a vibe coding- Mm like, a little workshop so you can try vibe coding, you can build something. and, like, these things don't have to be mutually exclusive, and there are so many amazing women in this space, or even if you're, like, tech curious- this space is for you. Like, just come and, like, just have fun and play. And so that's the vision. And, like, I've been to so many conferences. There was one I went to last year and there was, like, two guys who were the keynote speakers, and then there was me after lunch, and, like, the feedback that I got was like, "Oh my God, your session was, like, so hands-on. It was so practical." And I remember when I walk- this was the one with Microsoft and HubSpot and Canva, and I remember being so nervous when I walked in, like, "Oh my gosh," like, "This is a big deal. I'm out of my depth." And then as the day wore on and I'm, like, waiting for my session, I was like, "Man." I understand everything that they're saying here- Mm like, but also, like, these business owners, like, don't... Like, it just, it wasn't... I don't think they read the room. Mm. And I just, yeah, I just wanna give a platform to women in this space, 'cause we're doing cool shit, and I just, yeah, I want an opportunity to showcase some of that. So what happened next? 'Cause I remember, I think I had a really big, like, one-to-one client week that week. Yeah. And I remember being like, "What have I missed?" And it was only, like, over the space of, like, two days, like, this... Wasn't it? Because it was basically, like, idea, done. And I'm like, "Hold on. Go back." Yeah, 'cause this is, like, a fully formed... It's like a festival. And yeah, I had got, like, the sponsor decks, like, all of it up. trademarked the name. It's so pretty. Yeah. Yeah. And so I... This is so weird. I had f- uh, driven off to Perth, gone to this, like, amazing women in business lunch, was driving home, and I'd had the idea the day before. Mm-hmm. And then I s- I was talking to at the event, and she was like, "Oh my God, you have to do this- Mm and you have to trademark this," like... And I was like, "Okay." Like, okay, I think this is actually... I kind of probably just needed to put it out there for a little bit of validation. Mm-hmm. 'Cause I was like, "Is this a silly idea?" And she's like, "This is incredible. You need to, like, act on this." And that was just enough to kind of take the leap. So then I'm driving home, very on brand. I'm, like, talking to Claude through all of the things that I have to get done. Mm. Um, and then just, like, getting it to, like, do some of that shit for me. And then I just had this vision of, like, Y2K, like... It's very millennial. Like, I'm speaking to that audience. Mm. Um, and then so yeah, built the webpage, and built this, like, if you go on the page, it's got this, like, little text exchange, for, like, sponsors, and then they can, like, pitch. Like, it's so cool. It's so cool. so yeah, and just, like, got all of that built, and the socials up and running, and then just posted about it. Let me move you closer to me. Okay. Yeah. Yeah. Yeah. And then just posted about it, and then since then, uh, again, can't disclose them yet, but some of, like, very, very big brands have reached out to be a part of this. This is great. Yeah, yeah. This is so great. It's so needed. It's so needed. It's so funny 'cause I know some people may be listening to this thinking, "Well, I fucking can't think of the next Tech Trella." But the next Tech Trella wasn't born on that car ride or when the idea dropped in. It was, like, the whole of last year and everything that you've done. And I think, too, the confidence to actually do that and trust yourself was through, "Oh, I've had a workshop that hasn't done well. Okay, cool. Let me manage my mindset. Let me actually look at the data. Okay, cool. I'm gonna do this next. I'm gonna do this next." Yeah. And it's so funny. It's that whole thing of, like, keeping a promise to yourself, and I know some people write it off. They're like, "Oh, yeah, this just sounds like bullshit." Yeah. But it, it, it- That was my word for last year, take action and I wanted to keep a promise to myself- Yeah to do all of this stuff, and part of that was, like, committing to doing the work with you- Yeah to get the results that I wanted. Yeah. Part of that was balls to the wall on content. Mm. At the same time, this stuff was being built, as you say. It wasn't like, "Oh, I'm gonna grow a big audience." It was like, "Let's get all of this stuff set up, and also, like, make money, like- Yeah throughout that time, like, establish my business." Oh, yeah, like, you been successful this whole time. Yeah. Yeah. Yeah. Just, yeah. Um, and yeah, so it was like take action, commit to all of this stuff, and yeah, like, now I literally would post and be like, "Hey, Anthropic. Like, you should sponsor this event." There is no way I would've done that- last year. Like, just, "Hey, Canva, you should really be a part of this event." Guess who's in my DMs? It's so funny, isn't it? Yeah, yeah. But just, it, it's that mindset of, like... It's, I feel like it's, it's sales, right? Like, getting comfortable with having those conversations. Mm. Um, and I know that you have pushed me a lot in that aspect of, like, I'll be like, "Well, yeah, like, I followed up with people." And you're like, "How?" Do you remember that? I'm like, "What did you say?" "Okay, then what did they say?" I feel like we're, like, best friends. And it's like, "And what did he say? And then what happened next? And then what happened here?" And but it's, it's, the thing is, it didn't even go that long. I'd be like, "Oh, yeah, then they said this, and I was like, 'No worries.'" You were like, "No." Lessons were learnt. I think it's funny because, like, we obviously have new people coming into Business Bang. And sometimes on the calls I'm like, "No." And I'm like, "Oh my God, they're probably gonna think that I'm respect to them." Yeah. Yeah, yeah, yeah. No, no, no. It's just been, like, how long? 18 months in the making. This is, like, a level of comfort. It's... Yeah, it was just so funny and I'm like, "Okay, go back. Go back in." Yeah, like literally like just go back to them. Or like, I remember when I was freaking out, I wasn't freaking out, but like, I was like, "Oh, this launch" And you're like, "How many people have you followed up with?" And I was like, "Six." I think I said something. I, I said something and I was like, "Fuck, was I just too harsh?" And I was like- No, because the way that I had worded it was like, "I've followed up with so many people." Like the drama. I think it was like, I was like, "Babe, you've gotta get over it." Like You were like... I think you were like, "Babe, six. That is not a lot of people." And I, I remember reading it and being like, "Fuck, she's right" Meanwhile, the new people are like, "Fuck. I'm gonna get yelled at." Oh my God, I'm crying. Oh, you're so- Oh my God, I'm actually crying. It's so funny. Do better, Brooke. Oh my God. But it's- It's so good it's, it's just funny, isn't it? Because you look back and this wasn't that, like, it wasn't, when I mean it's not that long ago, this wasn't three years ago. No. This was months. Three months a- well, less than. Yeah, three months. Do you know what's so funny about entrepreneurship is I'm like f- I've said before when I came in here, I'm like, "Far out, it's been the longest week. This has been a month and a week." And so much happens in a month. And it, it's like, it's- it's in a way amazing for growth because you're so hyper-aware of every minute. But then the downside is you feel like that you're back sometimes. You're like, "Oh, fuck. We're back here. Oh my gosh, another price increase." Mm. "Oh my gosh- Mm is this gonna happen?" Yeah. And it's funny that people want growth, but then there's stuff and you're like, "Oh my God. This is just so... This is a lot, isn't it?" Yeah, yeah. And I think also, like- Finding your feet, but even mentally, like being stable as this happens because where was your mindset after your first workshop? Did you have doubt that you could do this again? For the one in March? Is that what you mean? Yeah, so after that. With the... Yeah. Like, where, where was your brain? Oh, totally. I was like, "This is just like this... I've just gone viral and got lucky." Yeah. Yeah. Um, and then, yeah, I was like, "I don't know if..." Like, "Oh my God, this is amazing." And I remember, yeah, being like, "Oh, but I don't, I don't know if this will happen again." And I think you were like, "This is just your new normal now, bitch." And I remember you were stressed. You were like, "I don't know what to sell them." And I'm like, "Just pause. Like, it's fine. We have so many things to sell them." Yeah. And I'm like, "Just, just, just chill." Yeah. "This is okay." Yeah. Yeah. Because it feels, it can feel... Like, when it happens, it happens. Yeah. And you're like, "Whoa, this is what I wanted." Yeah. "This is just so..." Because I think we just get so used to being in the work and being like, "Okay, cool. It's coming, it's coming, it's coming." And it's like this feeling of, "Oh, okay, it's coming." Yeah. And then one day you're like, "Fuck, it's a- wow, it's, it's here." Yeah. So I remember I was at the beach and I got this, like, wave of panic, and I was just like, "This is a lot." And I was like, "But this is what you wanted." Mm-hmm. And I was like, "You didn't come this far just to come this far." Like- Mm-hmm you actually want this. It just feels new and it feels, like, stretchy. Um, and just, like, I needed a little bit of time, I think, for my nervous system to just catch up with that. Mm. Um, of like, holy shit, like, everything that I've work- been working towards. And as I th- like we've talked about, like, I had a very successful business last year, but obviously had very big goals this year. Mm. And for them to start, like, coming to fruition, and I was like, "Fuck." But I was like, "No, like, you... This is what you want. Like, you just- Mm need to, like, stay, stay with this. Just, like, let that wash over you." And it did. Like, it... I was like, "Yeah, okay. This is actually really what I want." And, like, nothing changed. No. You know? Like, nothing in my life changed, like, to, to make it feel like, oh, this is what you wanted. Like, my workload didn't increase or things like that. Mm. It was just obviously the volume of leads coming in, and, like, my bank account for the, all those signups, that sort of thing, increased overnight. Mm. Which is great. Yeah. It's what we want. Well, it's what I wanted. It's what we wanted. Yeah. Yeah. And then, okay, so are you at 100K a month yet? Not yet. Okay, so it's coming. It's coming, yeah. Do you know what's so fun to think about, right? Million dollar a year, million dollar a month. Do you know what I mean? Like Yeah, yeah, 'cause last year it was like, I remember I'd just had my first 10K month, and I was like, you had been on my radar for a long time. Then Moo Deng happened. Moo Deng. Oh, bless Moo Deng. And I, if you don't know what that is, just what- Go back to the other podcast. Did we say it in there? Yeah, yeah, yeah. Yeah, yeah. Um, and I was like, "I wanna do this." Like, and that was kind of this little personal milestone. Okay, I got to that 10K month and I was like- Mm all right, I did that, but I know I, I didn't wanna do it in the way that I was currently working, and I knew that I needed your... Well, I wanted your help to do it. Mm-hmm. And then, so yeah, it was like 10K months, and then it was like 30K months. And then I think I had said, like, 60K months. Yeah. Yeah. Yeah. Like, at the start of this year when we went through- Yeah the goal setting and- Yeah. 'Cause the, the initial last year was 30, and I'm like, we can get to 30. But there were things where I was, like, looking at... And this is how Stack to Scale was born. Yes. Because I'm like, "Ugh, we're not gonna, we're not gonna get there in a way." You literally ran through my offers in a spreadsheet for me. I remember this because I was like, oh my God, this is so helpful. Because it felt so abstract. You were like, "We'll get... Like, you will get to 30K." And I was like, oh, okay. And you, like, you actually plugged it in so we could see what we were working with, and you were like, "It... We have to rejig things for y- We can make this happen- Yeah but it's not gonna happen in how your business is currently structured." Mm. And that's where Stack to Scale came. You were, like, on my website, and you were like, "What is this Stack to Scale?" Like can we, can we- Oh, it's just my framework I'm like, "Can we do an offer for that?" Like, this is really good. This could be your corporate offering. You're like, "Really?" And I'm like, "Yeah." Yeah. Yeah. Yeah. And that's, yeah, that's how it happened. And I think now, like, where you're sitting, you could, like I'm thinking of things now, and I'm like, yeah, we could do 100, 150. You know, the thing is you've got, you have your scalable assets. Yeah. Something is gonna change. Yeah. But then the most amazing thing happens, that as you grow, everything just grows. Do you know what I mean? Yeah. So it's like, even if nothing changes, but you get 100,000 followers on Instagram, everything then changes, and then your prices will go up. Yeah. You know, I remember having this conversation with, um, Emma from The Break Generation, so you came to her workshop today. Yes. And I was saying like, "Emma, do you know how much money I would charge if I had, like, your followers on Instagram?" She's like, "You're so funny." And I'm like, "No, but it's like, it's a thing." That's the, like, obviously... And we, we have talked about this. Like, we set my business up last year, and you were like, "Get ready for your viral moment. Like, be ready for it, your body of work." Like, that is what you say to all of us. But you looked at me like I was crazy. Yeah. I was like, I remember this call. I'm like, "Guys, work with me." Yeah. "Come on now." And you were like, "Yeah, how cool would it be if I got a million followers in a day?" Yeah. I'm like, "Get awesome. Keep going." Like, that's good, good start. Yeah, keep going. And then, we had talked about this, like, then my audience did explode, and it has helped my business. But the difference is that I had all of that other stuff set up. Mm. I wasn't like, "Oh, shit, now I wanna try and monetize this." And what's really interesting is I'm now in, like, some of these, like, little AI creator, like, WhatsApp groups and random stuff, and do you know how many of them are not making money? Like, I think it would shock people. And I'm, like, so grateful, and you were probably just like, "Fuck, why, like, this isn't meant to be, like, this business bang sales call." But I am so grateful because you helped me set up a business. Like, this is so niche, but so my community is on Skool, which is, for anyone who doesn't know, it's like a membership platform, and they, um, like gamify it. So for the members, you know, you get, like, a leaderboard, but then also for the owners- Mm you're part of a leaderboard. And I, like, you know, we have spoken about my pricing structure for that as well. Mm-hmm. And I now am one of the top 5% earners on Skool, and I have only had a Skool membership for four months Do you know how many other people who have hundreds, like, of thousands followers and start with these free school communities and then cannot monetize them? Because someone... I, it's so funny that, like, I'm so not surprised. Yeah. Like, when you're like, "These people have huge followings, they make no money." I'm, I'm so not surprised. Yeah. And it was back to what I said at, at the start, and it's funny 'cause I've got, um, Good in Business happening at the moment. This, my random little eight-week same- Yes as your Tech-Chella, right? Yes. And I said in the start, I'm like, "This is gonna break your brain how I tell you to build your business, because you're gonna wanna go, 'I'm gonna build an audience, I'm gonna do stuff for free.'" And I'm like, "We don't do that." Yeah. I'm like, "If you're an expert, we go premium, we do this. It's gonna be uncomfortable. You'll be fine." You just need to get a couple sales, and your brain's like, "Okay. Yeah, yeah, yeah. Okay. I get it." Yeah. "I get it." And so much as well of pricing is obviously a positioning strategy. So people look at your prices and they're like, "You're an expert, but what's so great about..." And you are, obviously, but you also are because you devote time to what you do, and it's really funny that people will get stuck in this thing of I need to work, like, so much so I can make money, but then I don't have time to do anything. Yeah. Where we were really intentional about your setup so you actually had space to, like, create and explore. Because I had said that to you. I was like, "This is creativity for me- Mm-hmm and I want more time to do that." And you were like, "Well, you need to get off all those fucking calls." Did I say that? Pretty much. Yeah. Yep. Yep. And I was like, "Yeah, cool." Yeah. "We do. We do." And it's hard, but it's really hard. Like, it's just, yeah, it's, it's- I remember when you told me to put my consulting price up and I was like, "Okay, I'll do this." Like, genuinely was like, "No one is gonna pay me for th- this much money for this." How much was it? It was, like, $1,200. Is that what you thought no one would pay you? Yeah. I know. And, like, I, I had, I had a client on a call the other day, and she's like, "Oh my God, I've got more value out of this 90 minutes than what I paid someone, like, tens of thousands of dollars for." Yeah. So that's why it's going to 3,300. Yeah. Yeah. Yeah. Let me get my laptop out after this. We're going to dinner, so it's just like price increase. You can watch me do it. Yeah. But it's so... It's, it ha- I think it's this thing where it's, it's... I don't wanna say it's... I, it does, it snowballs, and I think of this, like, in a way, Daniel Priestley. He had... Yeah, love that man. Love that man. Um, he obviously had his whole... He had multiple businesses. He had everything established. Like, he was... The, the man was fully formed. He was doing all of the things, and then Diary of a CEO happened. But the reason he did so well, it, it just shone a light on everything that he had done. 100%. 100%. It's what you say. His body of work was there, and that is what you have helped me create too. So when I had these viral moments, and I had... Because I was on Sabrina Romanoff's podcast as well. Mm-hmm. Again, anyone who's not in the AI world, she's, like, an incredible AI educator. She has, like, over two million followers across channels. How did you find her? She found me. Yeah? Um, I, I don't even remember. I think I joined her free community, 'cause her whole thing... She's a millionaire. Like, she's, she sold an AI company back in 2014. Mm-hmm. Like, she's incredible, uh, like, actual tech-based AI. Yep. So, um, she has the means to do all of this free education. Mm-hmm. And so I was in her... I think I joined, um, and then just, like, started kind of sharing just tips and- Mm-hmm helping out, and she was like, "I like you, and I can tell that you actually know your stuff." Like, and that's what she said to me. So then she's like, "Do you wanna come on my YouTube channel?" And then so that happened as well, which obviously helped. And then so because of that, I had, like, consulting clients through that, again, 'cause I had all of this stuff set up- Mm-hmm so that people could work with me. Like it was all ready. It was all there- Yeah for these moments. I think, too, I was thinking just when you were talking and what she probably identified is you can really tell when someone's trying to do something to get something. Yeah. Yeah. So it's like, I'm gonna do AI because I know that can make me a fuck ton of money. Yeah. And it's like this, it's like an energy, where for you, I'm like, I feel that you would have a day off and I could still find you, like, chatting to Claude. Do you know what I mean? Like, I can just... Because you love it. Sorry. It's... Yeah. No, but you know what I mean. I do. You know what I mean. I do. Yeah. I do because it's like, it's, as I keep saying, like, this is a creative outlet for me. My brain, it just makes sense to my brain, and I can just see all of these possibilities And disrupting the way that it's currently used, I think. Yeah. Or the default. So exciting. Like, how exciting is it to think that you this year are gonna create $100,000 offer? I fully believe that. I know. I know. Like, yeah, yeah, yeah. Yeah. And then when it's 100, like, yeah, that was fun. Yeah. What's next? Yeah, what's next? Oh, true. What's... So okay, what is next? oh, man. I have so much on in a good way. So in-person events are having a little comeback. Yeah. Um, so I'm running some coding camps. Mm-hmm. Which is, it's like a room like this, women with their laptops learning how to use agentic AI, like coding tools, like Claude Code- Yeah Codex. Um, and just, like, having some, like, fun together, spending the whole day actually getting these systems set up properly. Mm-hmm. 'Cause what I'm seeing is that it's very piecemeal. Mm-hmm. Um, or they, like, get into Claude Code or something like that, and they, like, build one thing, but then none of their systems talk to each other, or they don't really know how they've created what they've created- Mm-hmm or if it's, like, secure. Mm-hmm. So just going through all of that. and then I have Techchella. Yeah. And then, yeah, just kind of the same, the membership- as well. Yeah. Million Dollar Year. Yes. Yeah. Okay, yeah. Yeah. Yeah. Okay. Yeah. Wow, that just came out. Okay. Yeah. Yeah, I was like, I, 'cause I was like, let me just, let me just test the waters- Throw that out and you're like, "Yeah." Yeah. And I'm like, "Oh, hold on. Am I not lived into this?" Yes. Okay, cool. Million Dollar Year. So Million Dollar calendar year or Million Dollar financial year? Uh, wait Calendar year's from January to December, like the calendar Yeah Financial year, financial year hasn't started yet Yeah, yeah So that's, we've got like a month lead up. Yeah. Yeah, I don't know. You tell me. I think financial year definitely. Yeah, yeah. I feel you could calendar, but I'm conscious of- I think- pushing- Yeah and, and feeling like we've just run out of steam. Yeah, and I, I agree with that. Let's go- Yeah financial. 'Cause I think there's this, oh, it's so funny. I had, um, I had a meeting with my accountant on Monday. They came here and we had lunch, and she's like, "Normally we have our session, and you're like coming up with goals and you're doing this." And I'm like, "Well, I haven't really had to do it this year because I haven't needed to like refinance or get a mortgage." Where I'm, before I'm like, "I wanna buy a place. Tell me how much I need to make. I'll just go sell some shit-" Yeah and make it happen." I'll make it happen. That's what I did. Yeah. And then that happened again last year with the refinance, and this year I was like, I said to her, "It's so nice because I've done so much work that I'm now just like, like no one could pay me for the next few months and I'm fine. Like, there could be no money coming in and I'm sweet." Yeah. And I'm like, what a privilege just, it's not, like, it is, but it's not, because it's like I did- You created it the work to get here. Yeah. But I'm like, it's kind of nice to just coast for a little bit to then be like, best financial year I've ever had. Yeah. And I think that that's important, because I think that it's something, you know, especially when you're a bit spicy brained, you get so excited, immersed in it, and then you're like, "Oh, hold on." Yeah. "How did I get so tired?" Yeah. Yeah, that's right. And so that for me, I literally just spoke to my husband about this, so the in-person events will be one of the ways that you can work with me, and then obviously, like consulting- Mm which is getting a price increase. but I'm also going to be like more unavailable. Like as in- Mm so we'll do those in-person events, but then be like blocking out time to- Mm protect my energy. Yeah. Um, and so that I can just like, yeah, play and create. And I, like the membership will obviously still be there. but yeah, I will- Be, guess a bit more, it's like, okay, I'm going away for work for these, like, in-person workshops, and then I'm gonna, like, take a few weeks off. Yeah. Perfect. Yeah. And having space around that as well, like, I think it's so nice when you're like, "Okay, cool. My business is actually doing really well. Let me, let me tack another day onto my ho- like, if I'm away." Yeah. And then let me, like, do a spa day when I'm there. Let me, like... And you have the ability to do that, and it's just so nice. But it comes back to when you started, when I'm like, you can't make all this money with calls. If that's your method to build, then that's the method forward. Yeah. Like, there's no way I could have learnt and done all of this stuff if I was stuck on client calls all day. You would... You know what? I think you're underselling yourself. Well, I'm like- I feel like you, you- Actually, I did. I was spending Fri- like, I would sit on a Friday night, and my husband would be next to me, and I would have my laptop out and be, like, learning- Mm-hmm like that, and just, like, testing automations and tools, and- Yeah that, I did. I did make time. But now I don't. Like, now that time is structured in a way that that is, like, part of my work day. Yeah. Then you can just do whatever you want. Yeah. It's fun. If you- It's so good it can be hot, you can- Come- Do beach walks in Melbourne to Melbourne for a podcast. Just you c- you can come here just for me, but I'll take that. I did. I did. It's so funny. So out there, they've got, like, end of month. It's... I don't know if... Have you been able to hear it, the, how the noise is? Yeah. Anyway, I'm like, "I'm gonna go do a podcast." And I'd had, like, a, like, I had this, 'cause I was like, I need, I need, like, a tiny little celebratory- Little tipple. Yeah yeah. And they're like, "It's night time." And I'm like, "Yeah, d- I don't care." Yeah. But I'm also tomorrow, I'm getting my nails done. And I'm going out with Veronica. Yeah. Yeah. Yeah. So it's like, okay, cool, work hard today. Yeah. If I wanna now have the next three days off, I can do that, but I've done the work to get to this point. Yeah. But it's still hard work. Like, I will go home after this, I'll edit this podcast episode. Yeah. I'll probably have to do a little bit of work on the weekend, but it's, I like it. Yeah. Like, it's like this is my outlet. This is fun. But it, the thing is, you get to choose that. Yeah. It is a choice. Yeah. It's not, oh shit, like, I've gotta take all of these, like, clients on. It's like you get this agency in your day or like, oh, actually, yeah, I do feel like I wanna, like, take on some more clients this, this week or this month. Like, it's a choice. Yeah. And it's so, it's... Yeah, it's so nice when this happens because you start to get, like, detached with things instead of being like, "This has to work. I need clients," because you get this grabby energy that then just affects everything. And I think this is why it's, it... I don't know if you've noticed this, when you see people that are really successful in business and they're like, they're, they're a millionaire or, like, they've reached this point of success that people really want. Mm. And I think that they can kind of forget that. They're like, "Oh, just relax." And it's like, easy for you to say. But it's, when you get there, you're like, oh. It's like, it's c- it's almost like you're flying and it's really stormy, and you're like, "Oh, it's really gray." And then you get above the clouds and you're like, "Oh my God. The sun's out." Yeah. Like, it's that- Yeah isn't it? Yeah. And you kind of just, like, have to move things or move through it and... Yeah, and like, the thing is, and probably drop back down in the clouds. Like, it's, you know, like that is part of- Yeah owning a business. But it's not like, oh my God. That is, like, I don't know, like you know what to do. It's like, "Oh, I'll just go sell some shit." Or, like- And now you know how to sell. Yes. Exactly. Oh my God, a miracle. How fun is it gonna be when... Or I feel like the no- oh, I feel like we could have another podcast, but I feel like w- we're gonna be at a million dollars a year, and I'm like, "Hi, we're at a million dollars a year" and we'll be in a hot tub. Oh my God. In bikinis. But, um, I'm like, I don't know where we're gonna pin the mic Oh, yeah. We'll have to have, like, little neck collars- I know with, like, a little mic here But we, we'll be able to have the jets on. Didn't it, wasn't this the whole intro to the podcast? Wasn't there- This is so funny Yeah So I, like, t- tangent for you. I was, like, kind of dating, back in COVID, this sexy guy. It was like 2021, and he was a music producer, and I was like, "I wanna do a podcast and I wanna do it in a hot tub." And he was trying to be really supportive but was kind of also being like, "It's not gonna work," but being so supportive. And then I'm like, "Could I do it in bed?" He's like, "Yes, much better option. That's really on brand for you." And I couldn't understand why until I was like, oh, it's, it's gonna look really cinematic and beautiful- Oh, yeah but it's a fucking podcast. You're like, "Mm." So anyway- The jets We only would've done it once, and then I would've been like- You're like, "Oh" "Oh, okay. Never again." Yeah, yeah. Never again. But that's okay. Yeah. That's all right. We'll make it work. We'll make it work. Oh my God, I'm so excited. Million Dollar Year upcoming. Let's do it. How fun. High five to that. High five to that. You know what? I love this. I, I love you. Oh. I love you. I love you. IRL. What are you... Okay. So as you know, end of every podcast. Yeah. What are you loving at the moment? Oh my goodness. I love you more than my ADHD meds that I just started. Wow. Million Dollar Year incoming. Maybe I need ADHD meds. Maybe. Maybe. Yeah. No. It's, I mean, it's, I've gone this long without them, but yeah, it's helping so far. Okay, cool. Yeah. Love you more than that. Yes. What else? I love you more than, The hotel gym where I am staying is, like, excellent. Why? It actually has, like, a whole bunch of weights, like, good kettle bells. It's clean. Like, you can actually do a proper workout. You know how sometimes they say they have a gym, and it's like- It's like a, a treadmill It's like where, like, people, like, go to die. I thought you were gonna say they go to shag. No. I thought that was going somewhere else. They like, you know, there's, like, one broken treadmill, and there's, like, a couple of hand weights. And there's no, there's no windows. Yeah. There's just, like, some light, and it's just a dream. It's, like, down in the bottom. Yeah. Like, yeah. No, this one's, like, a proper gym. It's got, like, the battle ropes and everything, and it's, like, amazing. We have different versions of fun. We do. We really, truly do. But we know this. We know this. Okay, cool. Keep going. Oh What else? What else? I love you more than that little, um, so I was at a workshop today, with Emma from The Broke Generation, and she had these little, they were like cronuts with like, I don't know- She told you what, the flavor was It was a mo- it was a mo- I don't know if I'm saying it right. Mon- Mont Blanc? Yeah. It was like chestnut. Yeah. Yeah. So there's a beautiful, oh my gosh, morning market. Yeah. Mor- it's amazing. She was gonna go to Laurent. I'm like, "Go here." Yeah. Yeah, and then the coffee that the intern delivered this morning was amazing. Peter was the coffee deliverer. It was me. Do you know how well I did? It was, that was, uh, I mean, it's Melbourne. It was good coffee. Yeah. Yeah. It was good. I love you more than that. One more for good luck. One more. Oh, my goodness. I love you more than meeting you in real life. We've met. Oh, fuck. Oh my God. It is late at night, in her defense. And she- Oh my God we've met. 'Cause Emma was like, "Oh, you guys are just meeting," and I was like, "No, no, we've met." We went to lunch. Yeah, I know, I know all of this. I even remember what you wore. You wore red lipstick. I did too. Yeah. Yeah. Yeah. Oh well, I love you more than that. God, I love how memorable I am. No, that's okay, your excuse. You've had a- I don't know why I said that you've had a, you've had a big day. No, you know- I think I meant I love you more than, like, seeing you in real life. No, I get that. I get that. But I will say I regularly don't... I was thinking the other day, "Have I met this person?" Like, I actually don't know now. Yeah. I'm like- Well, that makes me feel better. Yeah, no, so I'm, I was just being cheeky. Yeah, I was being cheeky. Yeah. I love you. Give me a cuddle. Oh. We're gonna go have some dinner. Yeah. Bye. Bye. Fuck, imagine if it didn't record at the end. Oh my God. Oh my God, I'm so sweaty. Oh, so am I. So am I. I'm so fucking sweaty. If you're craving more, make sure to subscribe to my email list, which you can find@professionalbabe.com. And word on the street I give good email. Now go and take everything you've learned, get your hands dirty with it, and go and make some serious money.