The Charyse Williams Show

#57 - Limitless Success with Cassie Howard: Fun, Sales, and Breaking the Rules

Charyse Williams

In this inspiring episode of The Charyse Williams Show, Charyse chats with the dynamic Cassie Howard, an online business mentor for women who has perfected the art of making sales and business enjoyable. Cassie shares her remarkable journey from being a determined rule-breaker to building an 8-figure business rooted in her passion and values. She highlights the importance of keeping work fun, encouraging innovation, and outsourcing tasks that don’t spark joy.

Cassie also redefines sales as a value-driven exchange rather than a pressure-filled process, making it feel more like a gift. She advocates for authentic business strategies tailored to your unique style, emphasizing the power of experimentation to find what works. Additionally, she offers practical tips for building client journeys, crafting offers that evolve with your clients’ needs, and turning a single idea into multiple income streams.

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Episode Highlights:
(0:00) Intro
(4:30) How Cassie’s rule-breaking mindset began
(5:26) Making sales fun and authentic
(9:49) Aligning business strategies with personal values
(15:26) Transforming one offer into multiple revenue streams
(16:58) Daily non-negotiables for business success: content, sales, and visibility
(18:05) Overcoming money shame and embracing sales as a gift
(21:36) Attracting and retaining clients through magnetism and innovation
(25:06) Mapping out and evolving your client journey
(36:30) Cassie’s advice: Surround yourself with people who believe anything is possible
(39:16) Outro

Cassie Howard is a trailblazing online business mentor for women, renowned for her savvy sales skills and her ability to make business simple, fun, and wildly profitable. With an 8-figure business built in record time, Cassie leads by example, inspiring women worldwide to create the business and life of their dreams. Known for breaking rules and defying limits, her bold approach to money, sales, and social media has redefined success in the coaching industry. Cassie empowers her clients with strategies for long-term growth, teaching work ethic, fearless action, and unapologetic ambition. Her mission? To help every woman win—on her own terms.

Website link: https://www.instagram.com/cassiehowardbiz/
Instagram handle: https://www.instagram.com/cassiehowardbiz/
Facebook Group: https://www.facebook.com/groups/tlwgroup

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