The Charyse Williams Show

#59 - Increasing Your Visibility Through Collaborations with Dr. Ty Richardson

Charyse Williams

In this episode of The Charyse Williams Show, we welcome Dr. Ty Richardson, a master strategist and the VP of Membership for the Advanced Innovation Society. Ty shares powerful insights on how strategic collaborations can amplify your reach, impact, and revenue—without the heavy lifting of traditional marketing.

He breaks down the importance of forming partnerships that complement your strengths, explaining how collaborations create synergy and open doors to new audiences. Using real-world examples—from airline alliances to unexpected brand partnerships—Ty demonstrates the power of thinking outside the box. He also emphasizes the importance of structuring collaborations correctly, ensuring mutual benefit and long-term success.

For inquiries about any of the programs mentioned in today's episode, click here: https://calendly.com/charyse/prosperouspractitioner 

Dr. Ty Richardson is a Trinidadian-American entrepreneur, speaker, author, and coach. After 14+ years in a Fortune 500 career, he founded YoPro Global to empower young professionals and leads One Global Index Consulting and One Global Business Financing, providing funding solutions from $50K to $1B. As a certified Gallup Strengths coach, he helps clients maximize their potential. In 2023, he co-founded Pinnacle & Beyond Enterprises to disrupt the coaching industry. While leading multiple organizations, he remains active in community leadership and board roles.

Website link: https://drtyrichardson.com/ 
Facebook: https://www.facebook.com/DrTyCoach/ 

Episode Highlights:
(0:00) Intro
(2:48) Why collaboration is the key to scaling a business
(6:32) The power of unexpected brand partnerships
(11:50) How to identify collaboration opportunities in your existing network
(15:45) Why having a structured collaboration agreement is crucial
(17:19) Differences in collaboration strategies for new vs. established businesses
(18:55) Simple steps to increase visibility online today
(24:12) How giving away value builds trust and attracts clients
(27:11) Key takeaways on why collaboration leads to long-term success
(40:06) Outro

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