The Charyse Williams Show

#65 - 7 Reasons Functional Medicine Practitioners Stay Stuck (And How to Break Through) with Ryan L. Obermeier, CMO with Evexia Diagnostics

Charyse Williams

In this powerful episode, Charyse sits down with Ryan L. Obermeier to uncover seven key reasons functional medicine practitioners often feel stuck—and more importantly, how to move forward with clarity and confidence.

From the importance of mindset and vision casting, to shifting your relationship with sales and embracing visibility, Ryan offers real talk and proven strategies based on his 26+ years in business and healthcare. They cover practical steps like creating systems to avoid burnout, niching down without losing your passion, and overcoming the “poverty complex” that keeps practitioners from offering true value.

Whether you’re just starting or scaling, this episode is packed with wisdom to help you build a business that’s sustainable, profitable, and deeply impactful.

For inquiries about working with Charyse, click here: https://calendly.com/charyse/quantumleap

With over 25 years in healthcare Sales and Business Development, Ryan Obermeier specializes in driving strong, sustainable revenue growth—particularly in startup and high-growth environments. His expertise includes service line deployment, healthcare mergers and acquisitions, and influencing key decision-makers across diverse markets. A passionate leader and mentor, Ryan thrives in building teams and partnerships, especially with local healthcare clinics, helping them exceed their goals.

Website: https://www.evexiadiagnostics.com/
Facebook: https://web.facebook.com/evexiadiagnostics/
LinkedIn: https://www.linkedin.com/in/ryan-obermeier-us

Episode Highlights:
(0:00) Intro
(3:46) The Power of Mindset and Who You Surround Yourself With
(8:37) Creating a Preferred Future: Vision, Strategy, and Tactics
(11:06) Rethinking Sales as Service and Evangelism
(14:20) Pricing Labs and Overcoming the Fear of Charging
(20:00 Avoiding Burnout: SOPs and the 80/20 Rule
(23:14) The Power of Niching and Marketing with Clarity
(27:39) Visibility: Why Public Speaking Boosts Revenue
(33:49) Don’t Spend Your Neighbor’s Dime: Busting the Poverty Complex
(39:38) Working on the Business vs in It + Preparing to Scale or Exit
(51:17) Outro

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