The Charyse Williams Show
Welcome to The Charyse Williams Show, hosted by Charyse Williams. This podcast is your go-to resource for education, inspiration, and motivation to create, launch, and scale a successful holistic health coaching business. Charyse, an ICU nurse for 13 years, realized something was broken in the healthcare system, leading her to venture into network marketing and achieve remarkable success while still working full-time. However, she soon discovered the toll it took on her health, prompting a holistic healing journey. In 2018, she entered the holistic health arena, educating and supporting hundreds of women to reverse their health issues.
In this Show, Charyse aims to bridge the gap for brilliant nurses and female clinicians who struggle to monetize their expertise and build thriving coaching businesses. The podcast goes beyond traditional business development, exploring topics like metacognition, functional medicine, neuro somatics, and more. Charyse's goal is to empower her audience with the necessary business acumen, ensuring they can make a significant impact without sacrificing their well-being or values.
Each episode features Charyse sharing her personal story and inviting thought leaders in the industry to provide valuable insights. With simple yet effective strategies, frameworks, and guidance, Charyse helps listeners go from where they are to achieving the desired impact and financial success. Join her on this transformative journey, where she revolutionizes how nurses collectively impact health through coaching businesses. Invite your friends and colleagues to grow together, as The Charyse Williams Show brings you weekly episodes packed with inspiration and actionable advice.
Tune in to The Charyse Williams Show and unlock the secrets to scaling your holistic health coaching business while maintaining your well-being and values.
The Charyse Williams Show
#75 - The Power of Precision: Why Your Message Isn’t Landing (and What To Do About It)
If you’re posting consistently but still not landing clients, your visibility isn’t the problem; your messaging is. In this bold and refreshing episode, Charyse Williams breaks down exactly why vague, vanilla content is killing your conversions and how to fix it fast. She explains how playing it safe with generic health tips or reposted memes keeps you forgettable and invisible to your ideal clients.
You’ll learn why being polarizing, specific, and authentic is the secret to magnetizing “ready right now” clients. Charyse also shares a powerful 3-question messaging exercise and explains the difference between informational vs. diagnostic content that actually sells. Whether you're a nurse-turned-coach or a holistic health practitioner, this episode will help you finally own your message, stand out online, and convert your scroll-stopping content into real revenue.
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Episode Highlights:
(0:00) Intro
(1:26) The real reason your content isn’t converting
(3:01) Why vague doesn’t convert
(5:12) The hidden cost of playing it safe
(6:40) How to attract the right clients
(8:42) Polarizing content creates trust
(13:02) Speak plain English, not jargon
(14:21) Informational vs. diagnostic content
(18:00) Three clarity questions to sharpen your message
(20:16) How to turn your voice into a client magnet
(21:21) Outro
Reach out to Charyse
- FB: https://www.facebook.com/charysew
- IG: https://www.instagram.com/charysewilliams/
- Launch and Scale Your Holistic Health Business Facebook group: https://www.facebook.com/groups/launchandscaleyourholistichealthbusiness
- More of Charyse over here: https://linktr.ee/charysew
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