ThinkInsideTheSquare
Ever wondered how to make your DIY website pop, turn your online presence into a client magnet, or transform your side hustle into a full-fledged business? You're in the right place! I'm Becca, content creator for InsideTheSquare.co.
I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years.
Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies that I've learned from years of hands-on experience in web design, digital marketing, and business growth.
Whether you're a solopreneur juggling it all, a creative itching to monetize your passion, or a small business owner ready to level up your online game, Think Inside The Square is your go-to resource for all things digital entrepreneurship.
We're talking Squarespace secrets, web design wisdom, content creation hacks, and business strategies that actually work in the real world.
But this isn't just another "how-to" show. It's a community of forward-thinking entrepreneurs who believe that creativity thrives within boundaries. Together, we're redefining what it means to build a successful online business, one square at a time.
So, are you ready to turn limitations into launchpads and constraints into catalysts for growth? Join me every week for a dose of inspiration, practical tips, and the occasional dad joke. Let's think inside the square and outside the ordinary. Your next big business breakthrough is just an episode away!
ThinkInsideTheSquare
82: The Business Owner's Guide to Sustainable Content Creation
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Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience.
In this episode, you'll discover:
- Why the solutions that seem "obvious" to you are actually gold mines for content
- How to identify and capture content opportunities in your daily work
- A practical system for turning your expertise into valuable content
- The importance of consistency in content creation (and how to find your rhythm)
- Why your unique perspective matters, even in a crowded market
🎯 Action Steps:
- Start a content ideas log (notebook or phone) for one week
- Document client questions, repeated processes, and "that was easy!" moments
- Create three pieces of content from your best ideas
- Set a realistic consistency goal
- Commit to your schedule for three months
💡 Key Takeaway: Your expertise isn't just in the complex solutions – it's in all those little "oh, that was easy" moments that could be game-changing for someone else.
Important Chapters:
0:00 How to Create Valuable Content from Your Business Expertise
2:06 Why Your "Simple" Solutions Are Actually Valuable Content
3:32 Content Creation Myths: Has Everything Been Said Before?
5:11 Finding Your Unique Value Proposition in Content Creation
8:40 Creating a Sustainable Content Strategy for Business Growth
10:29 How to Build a Three-Month Content Plan That Works
12:32 Action Steps for Consistent Content Creation
IMPORTANT LINKS
📝 Full show notes: https://insidethesquare.co/podcast/82
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast