Good Girls Eat Dinner
Welcome to Good Girls Eat Dinner, the most interesting dinner party you'll ever go to, now in takeaway form.
Since 2015 we’ve been on a mission to provide more visible, female role models across the creative industries and beyond. At our popular real-life events we serve up four gloriously inspiring female speakers between the courses of a delicious meal. It always leaves everyone hungry for more, so here on the podcast we’ll dedicate a whole episode to each incredible guest. We won't be eating dinner but you certainly can!
Join me, Jo Wallace (Executive Creative Director by day, founder of Good Girls Eat Dinner by night) as I ask female pioneers to share their experiences, stories and advice. To leave you full of inspiration.
Good Girls Eat Dinner
S2 E1: Vikki Ross – How the Queen of Copy met Royalty (Harry & Megan). And how to write to connect, no matter who you’re speaking to.
Jo welcomes the Queen of Copy, Vikki Ross, to the Good Girls Eat Dinner podcast.
Vikki Ross is a Brand, TOV and Copy Consultant and has been writing copy for major global brands for 26 years. She specialises in branding and tone of voice, and travels the world telling businesses how to talk. Recent clients include IMAX, ITV, Comcast, Twitter, Sony Music and Spotify.
She is a D&AD Masterclass Trainer, judges at international industry award competitions, and mentors young creatives.
In 2017, Campaign and Creative Equals named her one of the Top 30 Female Creative Leaders. In 2019, Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing, and in 2020, The Dots named her one of their Top 100 Trailblazers redefining the creative industry.
Topics covered:
- Being a podcast Guinea Pig ;-)
- Skipping university and taking a different path
- Quick fire: a new item on the menu for season 2
- Using a calculator in a more creative way
- From North London to broader horizons
- A car crash that triggered travelling the world
- Finding out Bangkok is not a paradise island in Thailand
- Writing to the editor of Vogue to ask for a job
- When the work goes live and it still feels exciting
- Respecting the audience and helping young creatives get ahead
- Behaviours that have left a bad taste and speaking up
- Creating events to champion copywriting on the side
- #copywritersunite: from a hashtag to a global community
- Meeting Harry & Meghan at Kensington Palace
- Who Vikki Ross would choose to have dinner with
- AI: are we being irresponsible?
- Vikki Ross’ incredible doggy bag of advice
Follow Vikki here: https://twitter.com/vikkirosswrites
Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/
Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com
Host, Jo Wallace: https://twitter.com/JoWallaceTweets
Thank you for listening!
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