Good Girls Eat Dinner

S2 E5: Jessica Tamsedge - What does it take to be a CEO in a creative agency in today's world?

Jessica Tamsedge Season 2 Episode 5

Jo welcomes the fantastic Jessica Tamsedge to the Good Girls Eat Dinner podcast.

Jessica swiftly rose through the ranks of the advertising industry. She has established herself as a leader who genuinely cares about championing her team and taking everyone on the journey to success. Having worked at various advertising agencies, including Grey and McCann, Jessica is currently the UK CEO for Dentsu Creative.


Topics covered:

- How stumbling as a concert pianist was a valuable life lesson

- Living between Hong Kong and London

- ‘What is this scorcery?’ - a fortuitous discovery of the ad industry

- Applying to grad schemes, being turned down and persisting 

- The unexpected path to being a CEO

- Identifying the type of leadership a creative organization needs

- The benefit of a flexible leadership style

- Is it really okay to fail?

- The dangers of micro-managing

- Modern creativity; why the ‘how’ matters as much as the ‘what’

- The battle to convince audiences to spend time with a brand  

- Completing a Cambridge sustainability course, between jobs

- Career moments that left a bad taste and the lessons learnt

- Profiling personalities at work - is it useful for team compatibility?

- The concerns around AI bias, vs the incredible potential

- Why is most advertising so rubbish?

- Jessica’s Doggy Bag of advice

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Host, Jo Wallace: https://twitter.com/JoWallaceTweets

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