Good Girls Eat Dinner
Welcome to Good Girls Eat Dinner, the most interesting dinner party you'll ever go to, now in takeaway form.
Since 2015 we’ve been on a mission to provide more visible, female role models across the creative industries and beyond. At our popular real-life events we serve up four gloriously inspiring female speakers between the courses of a delicious meal. It always leaves everyone hungry for more, so here on the podcast we’ll dedicate a whole episode to each incredible guest. We won't be eating dinner but you certainly can!
Join me, Jo Wallace (Executive Creative Director by day, founder of Good Girls Eat Dinner by night) as I ask female pioneers to share their experiences, stories and advice. To leave you full of inspiration.
Good Girls Eat Dinner
S2 E6: Natalie Graeme - How being underestimated fuelled the fire of ambition.
Jo welcomes the incredible Natalie Graeme to the Good Girls Eat Dinner podcast.
Natalie is a founder of Uncommon Creative Studio, alongside Nils Leonard &, Lucy Jameson. A creative studio building brands that people in the real world actually wish existed; either by working with clients or by creating brands themselves. Natalie has 20+ years experience working at the most successful and creative agencies on the planet. Between London & Amsterdam she has run business defining relationships & strategies for global and local brands including, Sony, BBC, Coca-Cola, Vodafone, The Times and many more.
Topics covered:
- A fishy first job, literally on a fish counter
- Being encouraged and supported as a child to ‘try anything’
- Wanting, for a while, to be a TV presenter
- Not quite reaching the ‘triple threat’ status
- The life lesson of recognizing what you’re good at and what you’re not
- Ambition and what drives it
- How being over-looked can fuel the fire of ambition
- Arriving to work experience on a speedboat!
- Falling in and out of love with the ad industry
- Striking out and setting up Uncommon
- Being in a professional ‘throuple’ with Nils and Lucy
- The strengths of difference
- The deal between Uncommon, Havas & Vivendi
- The secret to such incredible success
- Writing the ‘uncontract’ - a promise not to be dickheads
- Being in the business of creativity not status reports etc
- AI: Talent & creativity as the competitive advantage
- Why so much advertising is so s&!t
- Standing for something and the world-changing power of creativity
- The on-going, baffling, diversity issue in the industry
- Natalie’s Doggy Bag of advice
Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/
Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com
Host, Jo Wallace: https://twitter.com/JoWallaceTweets
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