Good Girls Eat Dinner

S3 E1: Laura Jordan Bambach - Why creativity is the key revenue driver, not a ‘nice to have’.

Jo Wallace, Laura Jordan Bambach Season 3 Episode 1

Jo welcomes the renowned Laura Jordan Bambach to the Good Girls Eat Dinner podcast. 

Laura has led some of the biggest and most creative agencies in London, and is a founder and Chief Creative Officer at the UK’s first fully female founded agency, Uncharted. Some of her entrepreneurial activities outside the day job include co-founding SheSays: a global network, working to get more women into creative industries, and Oko, an app-based business growth and career development programme.

Alongside all of this, she is a regular speaker, award-jury-chair, author and artist. 

Topics covered:

- The 3 ingredients of success.
- Being in the boys’ team and lobbying to be in the scouts.
- The epiphany created by a clitoris-themed political poster.
- The belly-fire to create space for others in this industry.
- The Great British Diversity Experiment and its findings.
- The leadership approach that creates the best work from a diverse team.
- The ad industry is promoting the wrong skills for good creative leadership.
- Why dangerous ideas need a safe space.
- Unchartered Studio, the first all-female-founded creative agency in London.
- 3 as the magic number of founders.
- Fulfilling numerous extra projects on the edge of the day job.
- Creative awards, the pros and the cons.
- The different agendas that decide what good work is.
- Creative is the key revenue driver, not a product or ‘nice to have.’
- AI, a powerful tool in creative hands.
- Wanting to see creative move back to the centre of the business. 
- Laura’s Doggy Bag of Advice.

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

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Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

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