Good Girls Eat Dinner
Welcome to Good Girls Eat Dinner, the most interesting dinner party you'll ever go to, now in takeaway form.
Since 2015 we’ve been on a mission to provide more visible, female role models across the creative industries and beyond. At our popular real-life events we serve up four gloriously inspiring female speakers between the courses of a delicious meal. It always leaves everyone hungry for more, so here on the podcast we’ll dedicate a whole episode to each incredible guest. We won't be eating dinner but you certainly can!
Join me, Jo Wallace (Executive Creative Director by day, founder of Good Girls Eat Dinner by night) as I ask female pioneers to share their experiences, stories and advice. To leave you full of inspiration.
Good Girls Eat Dinner
S3 E4: Jo Shoesmith - Why a Chief Creative Officer must have the ability to make decisions. And live with them.
Jo welcomes the Chief Creative Officer of Amazon, Jo Shoesmith onto the podcast.
Jo is a multi, award-winning creative leader. Born in rural Australia, she began her career at BBDO Melbourne before moving to Leo Burnett. Jo then moved to the US where she worked on a variety of brands ranging from Allstate Insurance to Kelloggs. Jo’s next move saw her take a role as a Chief Creative Officer at IPG’s Cambell Ewald, where she led creative, strategy, and production across three offices in New York, LA and Detroit.
In 2020 Jo moved brand-side to Amazon, where she is currently CCO, leading global and cross-channel creative teams to deliver consistently award-winning campaigns.
Topics covered:
- The 3 ingredients of success.
- Growing up in rural Australia like Huckleberry Finn.
- Realising that life as an artist would be too solo.
- Hiring for talent AND temperament.
- Living wide-eyed and how it fuels creativity.
- Moving from agency to brand side – how it differs.
- Why the best decisions have four legs.
- Sitting on the other side of the table for idea presentations.
- Why you should never give the internal team the same brief as the agency.
- Working with talent like Megan Thee Stallion and Adam Driver.
- The secret to creating consistently outstanding work.
- The lack of (and now declining) number of female creative leaders.
- Why a lack of diverse voices will hurt the work.
- Role models and leadership style.
- AI, change and the future.
- Jo’s Goody Bag of Advice
Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/
Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com
Host, Jo Wallace: https://twitter.com/JoWallaceTweets
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