Good Girls Eat Dinner
Welcome to Good Girls Eat Dinner, the most interesting dinner party you'll ever go to, now in takeaway form.
Since 2015 we’ve been on a mission to provide more visible, female role models across the creative industries and beyond. At our popular real-life events we serve up four gloriously inspiring female speakers between the courses of a delicious meal. It always leaves everyone hungry for more, so here on the podcast we’ll dedicate a whole episode to each incredible guest. We won't be eating dinner but you certainly can!
Join me, Jo Wallace (Executive Creative Director by day, founder of Good Girls Eat Dinner by night) as I ask female pioneers to share their experiences, stories and advice. To leave you full of inspiration.
Good Girls Eat Dinner
S3 E6: Maisie McCabe - What does the future of the advertising industry look like?
Jo welcomes the UK Editor of Campaign, Maisie McCabe, onto the podcast.
Masie is a journalist who’s spent her career reporting and commenting on TV, advertising, technology and the marketing industry. She’s written for a vast array of news platforms, including The Independent, The Sunday Times and Dazed - but for many years, she’s been a consistent voice at Haymarket Media Group, both for Campaign and Media week – rising to be the UK editor of Campaign in 2020.
In this episode we discuss what the future of the advertising industry looks like, and much more.
Topics covered:
- Maisie’s recipe for success
- Why creating relationships is key
- How saying you came from Bradford helped weed out racists
- Growing up in the hometown of David Hockney and other artists
- Dropping the ambition to be a doctor on Ibiza with a speedboat
- How an interest in history fuelled an interest in the now & the future
- The effect of advertising on society and the power of creativity
- The Cannes Lion fakery scandal this year
- What shape of work could and should win at Cannes
- What it’s like to be the UK Editor of Campaign
- Responding to criticism of Campaign
- Predictions for the future of the industry
- The decline of female creative leaders; why and how we can address the issue
- Writing a book, set in an alternate universe
- Feeling confident about the future of the industry despite the pressures
- Maisie’s Doggy Bag of Advice
The Michael Rosen blog Maisie mentions regarding learning to read: https://michaelrosenblog.blogspot.com/2025/07/how-do-you-become-fluent-at-reading-ruth.html
The museum near Maisie's childhood home: https://bradfordmuseums.org/cartwright-hall-art-gallery/plan-a-visit/
The mill she worked at: https://www.saltsmill.org.uk/
Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/
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Get in touch: goodgirlseatdinner@gmail.com
Host, Jo Wallace: https://twitter.com/JoWallaceTweets
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