Good Girls Eat Dinner
Welcome to Good Girls Eat Dinner, the most interesting dinner party you'll ever go to, now in takeaway form.
Since 2015 we’ve been on a mission to provide more visible, female role models across the creative industries and beyond. At our popular real-life events we serve up four gloriously inspiring female speakers between the courses of a delicious meal. It always leaves everyone hungry for more, so here on the podcast we’ll dedicate a whole episode to each incredible guest. We won't be eating dinner but you certainly can!
Join me, Jo Wallace (Executive Creative Director by day, founder of Good Girls Eat Dinner by night) as I ask female pioneers to share their experiences, stories and advice. To leave you full of inspiration.
Good Girls Eat Dinner
S4 E1: Zoe Scaman - How to build brands for the future, without the bulls#!t
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Jo welcomes Zoe Scaman, Founder and Keynote Speaker at Bodacious, CSO at 77X (Luka Dončić).
A strategist, writer, and advisor working at the intersection of creativity, technology, and organizational transformation, Zoe has over two decades over experience in advertising and innovation. She helps organizations reimagine how they create and operate.
Zoe has also authored influential pieces including The New Fandom Formula and The Multiplayer Brand. Her viral essay Mad Men. Furious Women exposed harassment in advertising and was featured in The Times, The Guardian, and Fast Company.
In May 2025 Zoe was inducted into BIMA's Hall of Fame.
TOPICS COVERED:
- Being academic. Rebellious. And expelled.
- A first job in advertising via a newspaper ad.
- Having a portfolio career before it became a thing.
- Finding strategy by chance, then following gut instinct.
- The secret ingredient to Zoe’s success.
- Plotting the future with brands, Enrique Iglesias and DJ Kahled.
- What’s cooking: Philanthropy with teeth & being a futurist in residence.
- Set the vision and trust the process.
- Fighting the fight for greater equality and better work.
- Using AI as a positive prosthetic (and the pipeline problem).
- Putting in the work as a keynote speaker.
- Is the industry ‘cheaper, faster’ mindset missing the bigger picture?
- Mentors and how success tastes right now.
Zoe’s Goody Bag of Advice:
- Hone your own voice.
- Write your way in.
- Life's too short to work with dickheads.
Zoe's substack, Musings of a Wandering Mind: https://zoescaman.substack.com/
Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/
Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com
Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/
Thank you for listening!
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