Are You Outcome-Focused, or Service-Focused?

The Site Shed

The Site Shed
Are You Outcome-Focused, or Service-Focused?
Nov 17, 2022 Episode 356
Matt Jones - Trade based business enthusiast

Being service-focused in your business is good, but being outcome-focused in your business is actually what your client really needs. In the competitive world of trade-based business. You have to make sure that your message is getting across and not just making any noise. 

 

In this episode, we talk about how you can really make your business stand out from its competition. By focusing on what truly matters, like how to fix a problem for customers in need of specific services or solutions - rather than just providing any old thing they might be looking at right now-you'll find yourself becoming an increasingly attractive option because people will know exactly where their needs lie!



Discussion Points: 

 

00:00 Intro

00:25 Welcome back to The Site Shed Podcast

03:00 The importance of asking WHY?

06:02 Framing up the conversation to define your win

07:00 Shifting our focus from services to outcome

10:00 Figuring out the actual problem and the final outcome

10:30 Getting better qualification process to get quality leads

12:05 Defining your win to get a measurable outcome

14:21 Prioritising the outcome based on agreed win

15:40 Presenting your business to stand out from your competitors

20:00 Importance of capturing data correctly to provide the best solution



Resources:

 

 

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