Is your confidence in your marketing strategy weighing you down?
Reinventing your marketing strategy is easier to think about than to actually do. From lead magnets to checklists, changing the course of your marketing efforts in no time is not only possible, but it can also help you identify the elements that need your focus, stand out from the crowd, and establish long-term customer relationships.
Nils Vesk, author of The Reinvention Sprint, takes innovation to the next level by empowering entrepreneurs to reinvent their business processes, driving sales in the process. He shot to fame when he released his books, “Innovation Archetypes” and “Ideas with Legs.” With 2 decades of designing the framework of innovation, Nils has been sharing his knowledge with the world non-stop.
All ears? Get ready to snag the important points of this information-packed discussion. Let’s go!
Discussion Points:
0:00 Opportunity Analysis
1:54 Welcome to the podcast
3:54 Nils talks about his book, “The Reinvention Sprint”
4:15 How you can leverage on identifying your ideal customer
5:26 Marketing hack: profiling your trade customers gives you an edge
6:40 Why targeting a general audience won’t produce the same impact and results in trade business marketing
7:31 How to reduce turnover without affecting your profit margins
10:24 The right questions to ask to create the best “people magnet”
12:11 Identifying the pros & cons allows you to see things you should be looking at
15:14 Why you should invest in unique value propositions
19:30 Statistics: Reinventing yourself to set you apart from others
23:02 Standing out from the crowd: do video testimonials help?
20:39 Knowing your customer’s priorities helps you match your services with their values
24:32 Checklists & expectations: build a trusting relationship with your trades customers
30:30 The hidden value in educating customers & what it can do to your marketing strategy
32:17 Building trust using the Nurture and Conversion strategies
38:17 A simple technique that points out areas for improvement
42:33 Increase profitability with these 2 R’s
46:03 The real score between objections and innovation
48:38 Level up your marketing game with copywriting
About the Guest:
Nil
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