Are you farther from your business goals than you want to be?
If your business model isn’t serving you anymore, repositioning your focus can go a long way. A technique as simple as identifying what you need to stop and what you should continue doing can help you stay on target.
Nils Vesk, an innovation expert known across the globe, shares with us today the value of being able to recognise the one thing that makes everything else irrelevant, and how this enables you to shift your focus. Nils also talks about the concept of bottlenecks and how to identify and avoid these situations, so you can start reinventing your business.
Tune out all the background noise, it’s going to be one interesting discussion with a lot of takeaways. Let’s get on with it then!
Discussion Points:
0:00 Opportunity Analysis
1:54 Welcome to the podcast
03:50 Nils talks about ‘Ideas with Legs’ and what they do
05:18 Adapting to significant shifts in advertising and lead generation caused by the pandemic
07:31 Four ways to start refocusing
09:17 A simple technique to reinvent your business processes that works
11:19 Applying the “Stop, Start, Keep” framework to keep the business processes organised
13:13 Asking the one question so you can improve your focus
14:13 Why planning for the week is better than planning for the day
15:57 The concept of “bottlenecks”
18:31 Nils shares how mindset affects your business in more ways than one
21:34 How the right mindset can impact your learning & make you an implementer
24:15 How to begin aiming for a higher success rate
25:39 Outcome goals vs process goals: how structuring helps fix your business processes
30:43 Tip for building traction on business development
33:07 Matt explains habit stacking
34:08 The 4 questions to ask yourself to get clearer goals
36:14 Steps in resetting your mindset
About the Guest:
Nils Vesk is an international authority on innovation and the inventor of the ‘Innovation Archetypes Process’. He unpacks the million-dollar innovation principles used to create rapid growth for the future. An author of a number of books including “Ideas With Legs – How to Create Brilliant Ideas and Bring Them to Life”, and “Innovation Archetypes – Principles for World-Class Innovation”.
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