TSS 237 - Playing The Long Game with Membership Programs

The Site Shed

The Site Shed
TSS 237 - Playing The Long Game with Membership Programs
Mar 18, 2020 Episode 237
Matt Jones - Trade based business enthusiast

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To have a successful membership program depends on your ability to market it to your customers. As a business owner, you need to get out of the mindset of being a builder into the mindset of being an educator. You’re here to give people solutions to their programs. So take a page from the time you were learning the trade and give them the right content to fit their needs. Marketing might look like a daunting task, but if you want to play the long game, you have to do it. Thankfully, we have an expert here to give us some tips.

In Part 3 of the ‘Building a recurring income model into your trade business with memberships’ series, Parker Williams comes back and shares with us how to market membership programs and service agreements to ensure the longevity of your organization. 

If you’re a former tradesman, now business owner who wants to run a successful membership program, then this episode is perfect for you.

 

What’s Discussed In This Episode:
  • Marketing your service agreements to past, present, future customers [03:57]
  • The three parts to marketing: the lead magnet, tripwire, and membership program [11:51]
  • Why some programs fail [20:00]
  • The process for training your people to sell service agreements [21:44]
  • Should you have separate sales reps and service technicians [24:29]
  • The importance of simplicity [29:13]
  • How to price membership programs [35:57]

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