If you don’t have customers, you're not in business.
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As tradespeople, we deal with customers on a daily basis. If you work in the residential space, you may deal with multiple customers in a single day, dozens in a week and hundreds in a year.
I remember as an apprentice plumber, my boss always used to tell me, "Jonesy, you're not in the plumbing business, you're in the people business".
Of course, as a seventeen year old, that pretty much meant nothing to me, however on reflection, it was pretty sound advice.
Ensuring that your customers are having a great journey is the single most important thing you can do in order to earn their trust and keep them returning.
Sadly, when we go to college, we're not taught how to deal with customers. We're not taught how to be well presented, we're not taught how to speak correctly and as a result, we often find ourselves having to fend for ourselves.
Your service, or your customer service?In most cases, customer service is more important than the service you provide itself.
Here are two scenarios to prove my point.
The point is, for the better part, the way you treat someone will trump the service you deliver. Within reason of co
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