Rank Higher in Search: LinkedIn Profile and Company Page Optimisation for Tradies & Contractors | ft. Kaylene Grieve | Ep.382

The Site Shed

The Site Shed
Rank Higher in Search: LinkedIn Profile and Company Page Optimisation for Tradies & Contractors | ft. Kaylene Grieve | Ep.382
Aug 30, 2023
Matt Jones - Trade based business enthusiast

In this podcast episode, join us with Kaylene Grieve from Sales, SEO and Social Media as we delve into the power of LinkedIn. Learn how to optimise your profile and company page as tradies and contractors. From lead generation to networking, we explore effective strategies to reach your target audience, and increase visibility.

Discover how this platform can amplify your trade-based business in the commercial space. Listen in for invaluable insights from a marketing expert to maximise your LinkedIn presence and engagement.

Watch the video version of this podcast at https://youtu.be/QOnwSllQWhk

Discussion Points:

01:29 Facebook-like platform, marketer perspective, engagement, dislikes, lead generation.
06:03 LinkedIn strategies to increase visibility.
08:53 Optimise profile with search terms & keywords.
12:20 LinkedIn offers more targeted advertising options.
18:11 Year, Caroline, polls, personalised outreach, message ads.
21:52 Trade space offers opportunities to showcase work.
24:48 Target audience groups can amplify content reach.
27:44 Twitter and LinkedIn can be useful for networking.

Resources:

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