The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Your Follow-Up Is All Wrong: Why 70% Convert After The 8th Contact Point | ft. Ryan Fenn | Ep. 497
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Think your follow-up game is solid? Data from 450 million text messages says you're probably quitting too early.
In this 497th episode of the Site Shed, Ryan Fenn, founder of Chirp and a man who's analysed 450 million text messages, breaks down why "fortune is in the follow-up" isn't just a cliché. It's a math problem most tradies are solving wrong.
If you're tired of ghosted estimates, wasted lead spend, and watching jobs slip through the cracks, this episode is your blueprint for fixing the single biggest revenue leak in your tradie business.
KEY CHAPTERS:
00:00 - Intro
00:47 — The Follow-Up Failure Most Tradies Don't Know They Have
06:17 — What 450 Million Text Messages Actually Reveal
16:32 — The "Mom Test" For Writing Messages That Get Replies
25:47 — Pattern Interrupts: How Unexpected Messages Break Through
34:36 — Why 70% of Conversions Happen After 8 Touchpoints
45:47 — The Anti-Follow-Up Strategy: Value Before The Ask
58:45 — The Day 10 Trap: Why Reps Quit Right Before Deals Close
🎙 About Our Guest: Ryan Fenn
Ryan Fenn is the founder of CHIIRP, a follow-up and automation platform built to help home service businesses convert more leads and rehash old estimates. He has spent more than 15 years studying sales follow-up, customer messaging, and how contractors can turn missed opportunities into booked work.
CONNECT WITH RYAN FENN
LinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/
Facebook: https://www.facebook.com/ryan.fenn.3
Instagram: https://www.instagram.com/ryandfenn/
Website: https://chiirp.com/
LinkedIn: https://www.linkedin.com/company/chiirp/
Facebook: https://www.facebook.com/chiirp
Instagram: https://www.instagram.com/getchiirp/
CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
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- LinkedIn: Matt Jones
- Website: thesiteshed.com
- YouTube: @TheSiteShed
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