The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Too Stubborn to Use AI? You'll Be Stuck Working Until You're 70 | ft. Troy Dean | Ep. 499
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AI isn't coming for your trade business; it's already here, and the tradies ignoring it are quietly handing leads, authority, and early retirement to their competitors.
In this 499th episode of The Site Shed, Matt sits down with Troy Dean to break down exactly how AI is reshaping how tradies get found, answer leads, and build businesses that don't depend on them being on the tools 24/7.
If you're still waiting to see how this plays out, this episode is your wake-up call.
KEY CHAPTERS
00:00 - Introduction
01:10 - Welcoming Troy Dean
01:33 - The Evolving AI Landscape
03:57 - Implementing AI Strategies
06:10 - Automating Business Workflows
08:58 - Human Connection vs. Computer Work
12:09 - Sales Coaching with AI Analysis
14:49 - Real-Life Lead Engagement Example
18:14 - AI and the Answer Economy
23:27 - Content as the Backbone of SEO
27:27 - Building Authority Through Content
31:28 - Engineering the Sales Cycle
36:01 - Future of Search and Marketing
40:05 - Sharing Expertise with Video
About Our Guest: Troy Dean
Troy Dean is the founder of Agency Mavericks, a coaching community that helps digital agency owners scale their businesses, reclaim their time, and build sustainable revenue without burning out. A self-confessed AI nerd with over 15 years of experience in the digital space, Troy brings a sharp, no-fluff perspective on how emerging technology is reshaping the way businesses grow and compete.
CONNECT WITH TROY DEAN
LinkedIn: https://www.linkedin.com/in/troydean/
Facebook: https://www.facebook.com/thetroydean
Instagram: https://www.instagram.com/agencymavericks
Website: https://www.agencymavericks.com/
CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
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- LinkedIn: Matt Jones
- Website: thesiteshed.com
- YouTube: @TheSiteShed
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