Naming Your OT Business: Clever Names or Clear Identity

Struggling to choose between a clever, attention-grabbing name and a clear, industry-specific identity for your occupational therapy business?

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L, as they delve into the art of naming your OT business. Gain expert insights and practical advice on crafting a business name that not only captivates your audience but also paves the way for potential future expansion.

Tune in to this episode to uncover the secrets to creating a standout brand for your OT enterprise.
 

What You'll Learn

• Identify the key considerations involved in selecting a business name in the occupational therapy (OT) field, including the potential impact on branding, recognition, and future growth.
  
  
• Analyze the advantages and disadvantages of using clever, witty names versus straightforward or personal names for OT businesses, and evaluate how these choices may affect audience resonance and business expansion.
  
  
• Assess the legal and practical factors related to business naming, including domain availability, social media presence, trademarks, business entity registration, and the use of DBA (Doing Business As) for separating individual businesses from their legal entities.
  
  
• Evaluate the significance of visual branding elements in business naming, such as logo design, colors, and aesthetics, and consider their impact on brand identity and recognition within the OT community.

Resources:

👉  LegalZoom - Help you set up your business

👉  Chat GPT - May help with creating some crafty names

👉  OTPreneur Startup Course - Learn directly from Jayson and Sarah how to turn your idea into a business.

Would you like more support on your OTPreneur Journey?

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📗 Get your free OT Business Guide

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Thanks for tuning in! We'll see you next time