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The Scaling Season | Advertising Strategies for Business Owners
Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co
The Scaling Season | Advertising Strategies for Business Owners
If You Run Facebook Ads... Everything Just Changed With This Update│Ep. 103
The new Meta Andromeda update is here, and it is fundamentally changing how we run Facebook Ads in 2025 and beyond. In this episode, I break down the 3 critical shifts you must make to your ad account immediately.
🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call
It’s no longer just about interest targeting; the algorithm now requires extreme "Creative Diversity" to find your buyers. We cover the new 4-Campaign Consolidation structure, why you need 20-50 creatives a month, and how to optimize your ads in just 3 days using the new AI speed.
Most advertisers think they can just "tweak" their way to profitability, but that strategy died with this update. The hard truth is that Meta now subsets your audience based entirely on your creative angle—if you only have one hook, you are invisible to 80% of your market.
In this episode, JoIy Tematio, your host dive deep into the specific playbook we are using at Drogon Consulting to help our clients scale to tens of millions. She explains why the "Learning Phase" is faster than ever, how to set up your "Creative Testing" vs. "Advantage+" campaigns, and why simple account structures are the key to protecting your profit and your peace.
- [00:00 - 02:52]: The Meta Andromeda Update: Bigger Than iOS14?
- [03:52 - 06:56]: The 3 Critical Changes You Must Make Now
- [06:56 - 09:48]: Shift #1: Why "Creative Diversity" is the New Targeting
- [10:09 - 12:33]: How Meta Sub-Segments Audiences Based on Messaging
- [12:33 - 15:18]: Shift #2: The 4-Campaign Account Structure (Consolidation)
- [15:18 - 17:30]: Shift #3: The New Optimization Speed (The 3-Day Rule)
- [17:30 - 20:36] : Technical Must-Haves: Conversion API (CAPI) & Advanced Matching
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DISCLAIMER: The information contained on this episode and the resources available for download/viewing throughout are for educational and informational purposes only.
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If you run Facebook Ads... everything just changed with this update
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