.png)
The Scaling Season | Advertising Strategies for Business Owners
Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co
The Scaling Season | Advertising Strategies for Business Owners
How to Print Money with Meta ads in 2026 Using my 3-Pronged Framework | Ep. 118
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
🚀 Ready to work with me and my team to scaIe your income and impact?
Book your free revenue growth session: DrogonConsulting.co/demo.
Most business owners are putting money into Meta ads and hoping something sticks. This episode gives you the exact 3-pillar system we use at Drogon Consulting to run paid media campaigns that consistently deliver $3–$5 for every $1 spent.
Over the past 5 years, we've worked with 200+ coaches and info product creators, spending millions across Meta, YouTube, and Google. This is the complete playbook — from targeting strategy to ad structure to optimization rules
If you're a business coach, course creator, or high-ticket service provider ready to make paid media work predictably in 2026, this episode is for you.
⏱ TIMESTAMPS:
0:00 — Introduction: why paid media beats organic for predictable revenue
0:56 — The 3 pillars of printing money with paid ads
1:08 — Joly's background: 5 years, 200+ entrepreneurs, millions in ad spend
2:47 — Pillar 1: Understanding your target market
3:36 — The 3P Framework: Problem, Person, Process
5:16 — Introducing the Olympian Buyer Framework
6:48 — How to analyze past customer data to find your Olympian
8:14 — The Point 0 → Point A → Point B prospect journey
10:38 — Pillar 2: Creating compelling ads
12:29 — The Hook: visual + written + spoken (you have 3 seconds)
14:06 — Hook techniques: call-out, question, bold claim
15:03 — Story: introduce yourself and build connection
18:21 — Education: create the aha moment and build authority
20:00 — CTA: tell them exactly what to do next
21:32 — Close with scarcity and urgency
23:02 — Bonus step: twist the knife (cost of inaction)
24:16 — Volume: batch 10 video ads + 10 image ads
25:43 — Pillar 3: The optimization process
26:34 — Why most business owners optimize the wrong KPIs
27:02 — North star metrics: cost per call and cost per acquisition
29:49 — Time rule: give ads at least 7–10 days before making decisions
31:26 — Double down on winners: create variations from what works
33:15 — Cut losing campaigns ruthlessly
34:27 — Don't just optimize ads — look at your full funnel
35:17 — Tracking accuracy: why Triple Whale matters
36:05 — Wrap-up and next steps
📌 WHAT YOU'LL LEARN:
— The 3P Framework for defining your offer around one problem, one person, one process
— The Olympian Buyer concept and how it makes your targeting radically sharper
— The 5-step ad framework (Hook → Story → Education → CTA → Scarcity) and why every step matters
— Which KPIs actually matter in a high-ticket sales call funnel
— How to scale winners, cut losers, and look beyond the ads to optimize your entire funnel
🔗 CONNECT WITH JOLY:
LinkedIn: https://linkedin.com/in/jolytematio
Instagram: @jolytematio
Website: https://DrogonConsulting.co
#MetaAds2026 #FacebookAdsStrategy #PaidMediaForCoaches #HighTicketCoaching #TheScalingSeason #JolyTematio #FunnelStrategy #FacebookAds #ScaleYourBusiness #CoachingBusiness
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
meta ads 2026,Facebook ads strategy,paid media for coaches,how to run meta ads,profitable Facebook ads,high ticket coaching,info product ads,scale coaching business,Facebook ads tutorial 2026,ad creative framework,how to write ads,paid media ROI,ROAS optimization,Joly Tematio,targeting strategy,paid ads coaches,funnel optimization,Facebook ads for coaches,course creator ads,meta ads ROI,ad optimization 2026,jeremy haynes,brian moncada,ben heath