In this episode of the Restaurant Technology Guys podcast, Jeremy Julian engages in a conversation with Marc Mathies from Vericast. The discussion revolves around how Vericast, best known as a cooperative shared mail provider in the restaurant space, pivots to the digital landscape. Marc highlights Vericast's novel data enhancement project called 'Next Drive,' bridging customer data with proprietary data to create personalised advertising campaigns with refined accuracy. The podcast also discusses the value of retailers' online advertisements, the significance of data in marketing, and the dilemma of transforming marketers into data analysts.

 Introduction
 Guest Introduction
 Discussing Vericast
 Vericast's Evolution
 Restaurant interactions with Vericast
 Vericast's Transition towards Digital
 The Power of Data in Marketing
 Next Drive: Vericast's new marketing platform
 The role of AI & ML in analyzing data
 Benefit to the Consumer
 Digital Advertising in Retail
 How to reach Vericast