Lead with Courage

Matt Turner | Courage, Control & Letting Go

Luminate Leadership

In this candid and inspiring conversation, Cherie and special guest host Andy Canning sit down with Matt Turner, founder of 99 Bikes and Chair of Pedal Group, to unpack the real journey of business growth, from opening one bike shop to leading Australia’s largest bike retailer. Matt reflects on the power of vision (including the infamous "50 stores" goal), the hard lessons in profitability, and the turning point that came from taking two months away from the business to reset and recharge.

Matt shares openly about navigating personal challenges, including an episode of psychosis that reshaped his outlook on life and leadership. He speaks about the ongoing balance between drive and acceptance, the role of employee ownership in building a thriving culture, and what legacy and success mean to him today—as a dad, a leader, and a human being.

Expect reflections on:

  • The messy middle of growing a business
  • Creating momentum without losing yourself
  • Values that shape enduring leadership
  • How health, authenticity, and contribution now guide Matt’s definition of success

Whether you're a founder, leader, or simply curious about what it really takes to lead with courage this one’s not to be missed.

Linkedin: https://www.linkedin.com/in/matt9red/

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Thanks for joining us on the Lead with Courage podcast, bought to you by Luminate Leadership. We trust this episode has given you some insights and joy to empower you live your biggest, best life.

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Until the next episode, we hope you live and Lead with Courage!
Cherie x
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Luminate Leadership is not a licensed mental health service and is not a substitute for professional mental health advice, treatment or assessment. The advice given in this episode is general in nature, but if you’re struggling, please see a healthcare professional, or call lifeline on 13 11 14.

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