Designing Success

Alessandra Smith, From lab coat to living rooms, how daring to resign, paved her way to design.

Rhiannon Lee Season 1 Episode 14

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Join me for an incredible conversation with Alessandra Smith, the creative mind behind Alessandra Smith Designs. Leaving behind a career in pharmaceuticals, Alessandra took a risk that many would shy away from, embarking on a whole new path in interior design. In this episode, we dive deep into Alessandra's courageous leap from the safety of the lab to the vibrant world of fabrics and furnishings.

What stands out in Alessandra's journey is not just her passion for design, but her authentic approach to connecting with people she admires, seeking opportunities, and designing a business around her love for creating beauty in homes. From the way she reached out to industry leaders to her unique approach to projects, Alessandra's story is a road map for anyone looking to make a change in their career.

Whether you're an aspiring designer, a solo entrepreneur, or someone feeling a bit overwhelmed by taking that next big step, this conversation with Alessandra is packed with insights, inspiration, and real-world advice. Tune in to hear how she turned her risk-aversion into a thriving business, and how you can too!

follow Alessandra on Instagram :https://instagram.com/alessandrasmith_design
or check out her work :https://www.asdstudio.com.au/
to see her Design Files article, click here :https://thedesignfiles.net/2022/08/homes-patrick-ally-smith-northcote

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

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For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/

Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success
THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/

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