Burnout, and Big Wins: My Year in Review

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Transcript

Speaker 3: 0:12

Welcome to Designing Success from Study to Studio. I'm your host, Rhiannon Lee, founder of the Oleandra Finch Design Studio. I've lived the transformation from study to studio and then stripped it bare and wrote down the framework so you don't have to overthink it. In this podcast, you can expect real talk with industry friends, community, connection, and actionable tips to help you conquer whatever's holding you back. Now let's get designing your own success.

Speaker: 0:36

Hello and welcome to the 124th episode of Designing Success and the last episode for 2024. That is a lot of episodes for one person in 18 months. I have committed to two a week and it has been a lot. There have been weeks where it has been really hard to bring the podcast to you, and I'm going to get into that in a little bit. And there have been other weeks where Where I've had heaps banked up and pre edited and I've been really excited and so like all things in business, swings and roundabouts, I will say I procrastinated as we know on starting this podcast for so long and I really wish I'd done it earlier. It has been an incredible connection piece for my business. And when I say connection piece, I'm not talking about marketing. I am talking about the amount of you who reach into my inbox, who non intimidated, before it would be like, Oh, hi, sorry, you don't know me, but somebody shared your Instagram page with me and I had a question about this or that sort of stuff. People just barge in now being like, what's up, bitch? No, now being like, Oh my God, how was the wedding on the weekend? Yeah. Anyway, here's the thing about a lot. And it's because podcasting is such an intimate expression of marketing and a way where you're actually listening to me. And I am joining you when you go for a walk, when you're mopping the floors and all the great things that I plug podcasts into my ears, I get to be a part of that world. And so I truly love bringing you this podcast. I hope that it's been helpful throughout the year and that, some episodes will have been more relevant to you than others because everybody is at a different level in their business and needs different support in different areas. So I hope you've stuck with me when it's been a little bit non relative to you and that you've really gotten something out of one or two episodes that might've been like I needed to hear that right now. Anyway, let's get on with today. Today is the last episode until February. And I am reflecting on the year because why wouldn't I, I ran a business planning seminar for the Frameworkers last week on Friday, and that was really great. I just took them through my process of reflecting on what went well, what didn't go so well, what was the gap in between? What would it look like if it was easy? How do we change it for next year? It was a lot. There was a lot of questions in that pre prepared notion database. There was a lot of questions, but they were easy questions. They were really thought prompts, and they were ways to go yeah, okay, let's get real with myself here. It was maybe that I didn't show up much, or it was maybe that I had something to do with it, so I haven't drilled myself like that publicly. I haven't, and I won't put you through all of that. I just took a couple of notes of some significant things I could remember throughout the year that I thought I might make public commentary on and move on for next year. Okay. Firstly, I want to acknowledge that the first six months of 2024 was really hard for me personally professionally. And whenever I think about What was happening in the realm of onboarding and course intakes. I think it was probably the hardest six months that I've ever had. And some of that's on me and some of that's on you. Or, some of that's just on the economy. The general landscape out there and the feeling in the general public felt like, Oh, we all need to tighten our purse strings. The RBA and the interest rates really being overly reported on and there was a bit of media panic. And I just found it really hard to find emerging designers who were willing to go out on their own and start businesses and those that were, were absolutely plugging together Free coaching from things like podcasts and previous resources on my website or webinars and that sort of stuff. And they just did not have the funds behind them to say yes to invest in themselves and get the level of support that they really needed to move through that first six months faster. It wasn't all doom and gloom. There were some great stories in there, things that I really enjoyed, but I found each launch harder than the last. And I also took some time to think about what the framework might look like in the second half. So there was a little bit of that going on. I ran my personal branding day over at the Eminco showroom. I had the beautiful Lauren from Triple R Creative fly down to take Photos of all of the girls that joined that was really big for me because I don't often do a lot of in person events because I find them really challenging. They're only a brand awareness piece in terms of, there's not really profit in it, but also they're very challenging for me because I need to have my husband step up and look after my kids for three days while I stay in accommodation and I'm away. And, Molly's still so little and it's not my favorite thing to do is to be like, mommy's going away for three days for work. I used to travel in my previous corporate role for STA travel. I was always interstate training nationally and on a plane and having kids has really stopped that for me. Maybe it would swung too wildly the other way. I would like a single destination in my passport if that's okay. But even though this one wasn't traveling or flying anywhere, it did feel like a huge sort of monumental Activity to do when you have young kids, cause there's all the organizing for them as well in order to allow you to be away. So it was a great success though. And the day was really fun. There was a lot of B roll filmed and I'm still seeing the girls use that content. And I did really enjoy it. I think next time I would just probably base it, maybe do a Brisbane one or a New South Wales one and me actually fly interstate to do that. So watch this space. I met with a group of 20 or so frameworkers at Decor and Design this year, which is something we haven't really done in person. I definitely went last year. We just didn't do it like on a designated day and then all come together. So it felt really special walking around and seeing what's new in design and meeting the suppliers and being able to go to each and every store with a group of 20 like minded designers, all in the same course, supporting each other. We went out for lunch afterward and drinks, and it was just really nice to see that community come alive in that tangible way. It's not just dialing in week after week to chat to each other. In the last 12 months, I've waved goodbye to over 50 students who finished up being emerging and who are now working with clients. I still catch up with a lot of them in the DMs. I'm always supporting them. I'm always commenting on their mood boards and checking in to see what it's like for them in terms of bookings right now. And I don't think that will ever change. I think if you've been through the framework, I still have my googly eyes all over everything you're doing because I'm still really curious. to be part of that success for you and to see what's going on. So as we wind out the year for the podcast and head into a beautiful break and rest season. Some of the challenges and opportunities that I witnessed in the industry were mainly around challenges were mainly around systems and processes, and technology, so being afraid of using AI, not knowing how to harness it properly thinking that notion's way too overwhelming, and just really probably putting limitations on yourself when you're absolutely capable. You just need to be guided and have someone to show you oh, yep, that's it. I'll do a quick tutorial and send it to you, show you how to do that in five minutes. Or let me show you some excellent prompts that will change the way you use AI so that it no longer sounds like AI where it's like, Unleash the potential, but wait, there's more. That's not the sort of outputs that we're looking for or that we get inside of our group or anyone who has my AI assistance. Another thing that came up, was the challenge around things like procurement and alternative revenue streams and heaps of people wanting them, but not really understanding how to implement them or how hard it is to just add a course to your website. Like that, I think people forget that. Yes, whilst there are a lot of course creators out there, marketing is such a huge part of that course. And so I see girls go off and write courses, launch them, and then they're like, Oh, it's not really working. Or I've only had three people sign up and it's because it's just this relentless hamster wheel of talking about your cause, opening up the doors, welcoming new people in, taking them all the way through, supporting them, holding their hand the whole way. There's no such thing as passive income if you ask me, even if you set something up that acts passive and it's not really much involved where payment exchange hands for a product or service, you need to be involved. You need to be open for customer service issues, for questions, so anyway, there's a lot in the backend there that I see, but that was something that came up as an opportunity and often a missed opportunity in a lot of private coaching that I did was, okay, you haven't been, maybe you've chosen a model for your trade accounts and passing on those discounts. That really doesn't. suit your financial goals. And there is opportunity there if you understand it more for maximizing what it is that you're making. I speak to a lot of designers who are like, I pass it on in full because somebody else in the industry told me that's the most ethical way to do it. And that I just up my original fees. But the biggest problem that I see is so many designers are not pricing correctly at the top end. So their design fees are to cover the absorption of the margin in the back end. So the procurement being passed to the client in 100 percent discount. I don't diss that. Model at all. I think that's a great model. If you have your design service fees or procurement free set up correctly so that you are actually making a similar amount swings and roundabouts across all of your bookings and I would obviously need to know your business model and your numbers a lot more to be able to make a broad commentary on that. But generally everybody I spoke to this year. ended up getting a stronger working understanding of procurement and the optional models available to their business and then was able to say we can run some projections if you adopt this into your business instead of what you're doing right now you would make that amount of money plus x and so looking at past selections and then Modeling, what would that look like? That last set of invoices that I sent to the last three clients that I passed everything on. If I went 50 50, what does it look like? If I went all the way, what does it look like? If I didn't pass on anything, what does it look like? Making really educated decisions on how we move forward was an eye opener to so many people that I worked with and actually doing, taking the time to go back and model it and actually look at it helped to really give them some confidence in what they were doing and make sure that And I was really excited by that. I saw a lot of people make a shift in their business and I know that's going to make a monumental shift to their profit. Okay. One thing I also noticed in 2024 is I had complete Instagram burnout. So I have been posting almost daily since I started my business. My business turned six in November and I am now in my seventh year of business. That is almost daily posting for six years. It is a lot. I have been incredibly consistent. I've worked incredibly hard. I'm very proud of the amount of educational content and content in general that I have given for free into the world. Oh my goodness, back in the mood board days, it was almost a new mood board every single day. And nothing says overachiever, like working until midnight in order to have fresh content in the morning. And I want to slap first and second year me. Cause I'm like repurpose, no one remembers your mood boards. But That's all in the growth that you get, isn't it? As you go forward and you understand it a little bit more. But this year's burnout was purely because of the aforementioned difficulty in running a course. It's really hard to market because you're constantly talking to people who don't have incoming clients and therefore struggle a lot to invest in themselves. They also often struggle a lot with imposter syndrome and really just backing themselves. So it's a sell to a difficult. corner of the market. But I will be tenacious and persistent because they are the corner that need my support the most. And I'm always here to help. So I think, it might be annoying, but I'm going to keep doing it because If I had this when I'd started, it would have changed everything. I don't know where I would be right now, but I feel like it would be at least three, four years ahead of where I actually am because I wouldn't have to do it the hard way. But back to Instagram, you will have noticed, I have just post very little. I decided this year that I was going to put my energy and efforts into Pinterest. The podcast and my email, and I have had growth year on year financially, both the financial year and now the calendar year. As we get there, I'm looking at my P and L only last week, and I was like, this has not been affected by Instagram whatsoever. In fact, when I do show up in Instagram, It's a delight. I've stayed in my stories. I've continued having that connection of know like, and trust that I built over years. I will, I continue my DMs to have conversations. I just have not been posting consistently with my reels and static content. And that has been intentional. There's also been a lot of challenges in my personal life and my health this year and the health of my family. And so it hasn't been my priority and something like social media never will be a priority over my children and myself. Recognizing for me that Instagram content is dead every 48 hours and you have to go again versus content that I've been putting on Pinterest that still performs and it's four years old or podcasts which is out there forever. You might just be finding this over the January break and you might have binged the entire thing and are really looking forward to me returning in February and that's mind blowing to me. That has huge return on investment. I'm very happy to continue to create and to share and to educate across the podcast as opposed to constantly showing up and battling the algorithm and only being seen by the people that Instagram want me to be seen. I think I just had, you can hear it in my voice. I'm like dirty burnout. I definitely pushed myself too far. Having said that, when I recognized that, I pulled right back and I reckon I've probably only posted maybe 25 times across 2024. Nothing has been affected except my reach because I have not been consistent. I can tell you when I say you need to be consistent, you need to be consistent. If I share something now, I have over 15, 000 followers. If I share something, maybe 32 of them will see it. So I am going to need to rebuild and that is on my dance card for 2025. I am going to return to Instagram consistently, but that frequency is going to look far less, more like two or three times a week. And that is it. But you will see a little bit more of me back there. As I mentioned, I stayed on my stories the whole time, so most of you wouldn't even miss it. Because the thing that we forget is people don't go to your feed to look at it very often. It's great that everyone's overthinking their portfolio on what everything looks like, but mostly the way people consume Instagram now is a bit more like TikTok. They get on, they watch everyone's stories, see what everyone's up to, and they get out of there. It has to really Stop the scroll from the, I don't even really scroll down as much anymore. Some might, but I don't feel like I have the time or the inclination. So changes abreast for marketing. I also think there is a huge opportunity and I have spoken about it multiple times, but if you're not on TikTok notes, which is TikTok's answer to Instagram, it is static, like still pictures, not movement or reels or tick, not TikToks, just pictures right now. They are supporting people crazy. Like the reach and the push out is amazing because they want TikTok notes to rival Instagram. So if you're not on it, there is an opportunity for you to work with chat GPT, get a strategy together, understand what you're targeting. Is it growth? Is it exposure to, are you looking for conversions into clients and build a plan and go and execute it? And please come and tell me if this motivated you to do that and what your numbers are because. I know that is an opportunity that so many are like yeah, but I'll just stick here banging my head against a brick wall on Instagram. It's the same content. Go put it over on TikTok notes and watch it actually be seen by a whole bunch of your ideal clients. Okay, we've spoken about the framework a little bit, but I did split my course into two and I ran the beta round of the collective. So the collective is my group of five or six girls that I work with and we meet twice a month and they have one on one with me all the time, as if they've got their Trello boards. We're working through the actions. It's very supported, but it's also for especially So it's looking more at the scaling of the business, bringing on staff, looking at cashflow projections and making sure as we go forward, we're actually really in a growth period of the business that has been really fun. I think I surprised even myself how much I enjoyed it. And it has meant that I've been doing a lot more private coaching with a lot more experienced designers. And the reason for that is that I have 15 years of business and marketing experience. I worked all my way up to senior leadership in corporate and I excelled in things like sales and marketing and business skills from a very young age. I started at STA when I was 23 years old and that first year I was rookie of the year and made most sales for the company. So it's just, I am a very ambitious person. I always have been, I don't have as much time to focus on the ambition anymore because that was very much for my twenties and early thirties pre kids. But post kids me is like really enjoys driving that result out of other people. So having that experience and all those like leadership weeks away and management conferences and all the things that I've been privy to attend around the Have set me up to be able to use that skill because I don't teach you how to be a designer I don't teach you anything about design. I teach business and marketing skills for interior designers because I have and had a very successful interior design business, but I think it's like Important to mention that sometimes because I think sometimes people are like, Oh you do e design and I'm a full service designer. So what can you teach me? It's and actually it's good to remember that I don't teach you how to be a designer or what sort of designing you should do. I teach you about the tools, the systems, the processes, the marketing, the business side of things, how to use AI and technology. I'm a super tech nerd. I was invited two weeks ago to go to a Australian Notion. What's coming up for the Notion is a software platform that I use. And there was only about 22 people there. It was invite only. It was sold out. And I was there with some super nerds. I thought, oh my gosh, I don't even know what I'm doing here. But I'm really proud of the fact that I was invited to that. It was, Basically, them showing off a presentation that happened in San Francisco in Silicon Valley, and they were bringing it to Australia, and that was the only Australian showcase of that particular presentation so I felt proud that they had recognized how much I use Notion and how many people I've helped and supported to learn that platform and that invitation was shared with me. It was a really great night. I did hear about heaps of really cool things. If you're a Notion girly, there's things like email connectivity coming, there's automations, the layouts have all changed. It was, yeah, I was in my super nerd element. Anyway, I've probably taken this completely off course. I get a little bit excited about all of this stuff. And that brings me to my next achievement. I would say when I look back and I'm doing reflection and that will be building out the AI assistants. I talk about them all the time. I'm not going to go in. This isn't a sales pitch. I just know that the way that they have helped businesses in the second half of 2024 specifically makes me really proud. And I'm really happy. I'm so excited for the people who went You know what? I'm just going to do it and have hired them into their business because I'm just constantly getting feedback and saying, Oh my God. This has just taken minutes where it used to take hours. It makes me so happy. It just, it feels like it delivers that thing that everybody's always shouting about, freedom and flexibility and and a lifestyle business that delivers you time and freedom and all that stuff. This. is exactly what that is. The AI do all the things and you can go do the things that you really love. So for 2025, by all means, really consider when you do your business planning, like where can we fund this? And how can I spend some time over the holidays, learning how to play with these guys and how to bring them into my business? Because it is the number one thing you will not regret. I'm watching people and their jaws hit the ground and just knowing that you can do less, earn more and have more balance in your life next year is everything to me. That would be something I would highly encourage you to explore over the break and over the time when you actually have time to watch the 11 minute tutorial and then go and play with them. If you have any questions, of course, as always, just hit me up in the DMs at oleander underscore and underscore Finch. I'm not going to go on and on about those, but I am going to say they are probably the one thing I am the proudest of in 2024, because they're first to market, they're intentional, they get results, They help people and I'm all about my word of the year was impact and fearlessness. Yes, I had to, but impact. I don't think you can make a bigger impact than changing someone's life for the better in that way and giving them their time back with their family and with their kids. And that makes me super proud. I've got two last things to end on. And I think I'm like, of all the points I'm down to the pointy two And they're harder topics to talk about. So let's get into it. Rip the bandaid. The first would be my child's autism diagnosis. And I have shared that on this podcast, we have had an incredible year, a lot of challenges in our family. Whilst it's taken 12 months and we have a formal diagnosis, we don't actually have NDIS funding at any point yet. We don't have the support in place that we need in order to work with his needs on a day to day basis. So we're going into the school holidays. That is a huge pressure cooker for us because we're all at home. We have a child with extended needs who needs a lot from us and we, struggle, you run out of steam yourself at the end of the year and you don't have a lot to give. So it's a challenging time. I'm not going to get too much into it because I am conscious that this is a public forum that will stay this way forever. And I just always want to be really respectful about his privacy as well. But that has absolutely taken on a lot of my focus this year. And I have seen I still manage to run two different courses and support a lot of other people in their business, but I have had to be very flexible. I have had to change my Expectations of myself and I've had to lower the bar in some areas and I've just had to get really real about, what matters and what doesn't matter. And that's what that Instagram conversation was really about. It's just knowing that this is not going be as beneficial as possibly going inside and spending some time working through some things with him. And speaking of health, those who follow along closely will know, in the middle of the year, I definitely experienced a form of burnout. My iron levels were down to three, which is outrageous. They're still not great, if I'm being completely honest, and that's fine we're working on that. That's fine. It's fine. An iron deficiency is a positive outcome when they're looking into so many other places that things can go healthwise, so that we will get on top of that. And I'm certainly feeling a lot more energetic than I did, but when I reflect, I think, wow, there's definitely a 12 week period where I wasn't bringing all of me to the table because there wasn't enough of me to give. And I didn't recognize it and I didn't do anything about it. And this is your warning. You can't avoid these things. They will pop up somewhere else whack a mole. You knock them down, they pop up somewhere else. So if you think that you can get away with just soldering on, it's not the 80s. That doesn't happen anymore. Rest is really important. And if you're listening to this and it resonates a little bit and you think, Oh, I've not been feeling that great, but I'll get onto it over the holidays. Just stop. Go to your doctor, go to your GP. Call for help, ask for help, take a half week off and come back feeling motivated and in love with your business again. Because it's a really easy way to fall out of love to the point where we just run in the opposite direction. The very last reflection I had, I am denied about even talking about it. I have talked about it in a previous episode around business ethics, but over the course of the last month or so, there's been a lot of things happening in the industry, specifically with an interior design mentor who offered very similar coaching in very similar settings. She didn't offer private coaching with experienced designers the way that I do and was very focused on emerging designers. But in saying that, it means that I feel that the industry has been damaged in that area for new and emerging designers. They are on high alert, as they should be, but it has felt a little bit damaging to my brand as well. While I know there was some conversations about some illegal activity that had gone on, and Because of libel, and slander, and other things, the executive The description for that has been, a prominent mentor in the interior design space in Australia with a podcast. And there's probably only three to five of us that fit the bill. So I felt in the latter half of this year that like, Oh gosh, I hope there's nobody out there making assumptions that I would do anything like that, or that would have anything to do with my business or my brand. And most people do know better, but I do feel for new graduates, people who are still studying, people who have intention to get some help as you should. Mentoring is something that all business owners in all industries should seek out. And it's incredibly important for getting where you need to go fast for having objective eyes over your business and for having people come to you and be able to support you through the glass ceiling and into the next level. So I guess ending on that, I feel like, Oh, it was a bit dirty in the industry in the last month or so. And As we fade out 2024, I just feel like I really hope we can shake that as an industry and that anyone who has been operating without people's best interests at heart. We'll always come undone and has come undone and will be moved out of the industry quickly. And then we can all get on with supporting each other. The amount of people that I have spoken to who I know at their core, it's not easy for us to stop running our successful businesses to turn around and hold your hand out and pull the next girl up. It really isn't. It's we love designing too. That's why I still have a design business. I only take one client on at a time, but there's a real reason that I will not, cannot, have not stopped working with clients. And it's because I bloody love being an interior designer. I love helping people. I love making selections. I love mood boarding. I love the document. I love my own documentation. Sick. I want to be sending it out. I love to coach. But I also will always keep the arm of my business going. And one of the key reasons is because I always want to have my finger on the pulse. And when people say to me, Oh, no one's booking right now. I'll be like that's interesting. Cause I have quite a lot of inquiry. So anyway, that would be the reason for that. And my point is so many of us just love, love, love this industry. Want to support the next people to come through this industry. And if you are looking for someone who genuinely has your best interests at heart, and you want to chat and you want to know if there's resources. To help you. I have a free resource hub on my website. I have webinars, I have templates. I have a lot that I can share with you for free and a lot to give you in a paid capacity. So please reach out anytime in my DMS or visit the website, www. oleanderandfinch. com. And I don't want to finish on that note because I really don't want to give that person too much air time or attention, but I would like to go back now that I've reminded myself of some of the projects that I've worked on this year. I have completed a beautiful knockdown rebuild in Preston, which is Slabpaw happens in January. It was a huge project. I've also fitted out a a heritage pub in Adelaide, a commercial project for a landscaping business that is just about ready to photograph. And so I've had some really cool big projects and I think it's important to share that with you guys because I think people think if their business pivots or goes in a different direction, they can't have it all. They can't continue to do things. I've been very choosy with my projects. I have definitely not said yes to everybody. If I can't do it, I've been able to offer that opportunity to the girls inside of my course who are starting out. So that's been really nice too, but yes, I'm looking forward to seeing a lot of the projects that I worked on in 2024 finish up and come alive. They, have been some of my favorites. So I've really enjoyed the year from that perspective. All right. I've talked for ages. Oh my goodness. It must be because I know it's the last one for the year. And I'm like, I don't want to leave you guys, please. If you need anything at all over the holidays, it will be a welcome distraction. from my kids fighting and doing the domestic chores and all the things. I will be having a beautiful rest and break though. There will be time in between to recharge. I wish the same for you all. My parting request, if I could is to ask if you've enjoyed any of this throughout the course of the year, that you just share it with one business buddy who you think it might help, or you give it a little rate or click the follow button. So you see when it comes back and and I'll just pop up unexpectedly one Tuesday morning and you'll know that I'm back. That's actually really important if you think that you might just forget this podcast exists, which is if you're anything like me, if you don't click follow, you're like, I don't know who I listened to. That's fine. And it's eight months later and I have to go back and binge it all. So if you want to know When I'm back in podcast land, please click on the plus. That means that you followed the show. It also means that they know that the show is worthwhile. And they being people like Spotify and Apple, and they share it as a suggestion for more and more interior designers because impact was my word of the year. And that's it. All I want to do is have some impact in the industry and make sure that I am available to help you, guide you, educate you, or learn alongside you. I'm not, I'm certainly don't know everything. So if there's something I don't know, I'm absolutely loving that. I'm like, Oh, cool. Let's go find out. And then we can implement it into both of our businesses. Thank you so much for listening this year it has been such a joy for me to know that you are out there, that you are listening and that this is worth it completely. I've got some interviews lined up for you in 2025 and I can't wait to talk to you then. Bye for now.

Speaker 2: 30:56

That wraps up another episode of Designing Success from Study to Studio. Thanks for lending me your ears. Remember, progress over perfection is the key. If you found value in today's episode, go ahead and hit subscribe or share it with a friend. Your feedback means so much to me and it helps me improve, but it also helps this podcast reach more emerging and evolving designers. For your daily dose of design business tips and to get a closer look at what goes on behind the scenes, follow at oleander underscore and underscore finch on Instagram. You'll find tons of resources available at www. oleanderandfinch. com to support you on your journey. Remember, this is your path, your vision, your future, and your business. Now let's get out there and start designing your success.