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Designing Success
Designing Success from School to Studio by Rhiannon Lee is dedicated to filling in the gaps in your design course to encourage you to build a sustainable business that supports your dream lifestyle.
Are you searching for strategy, systems and support? Looking for a community to bounce industry issues around in? In this podcast, we will cover the interior design business infrastructure you need to supplement your design school curriculum with practical insights and actionable advice. We also cover all things marketing, product innovation, client acquisition, and more. Go beyond the theory, filter through the stuff that doesn’t serve you and get on with creating.
You will find real talk with industry professionals, practical tactics from business realists that leave you reenergised and focused on exactly how to improve the current landscape of your own business. For more behind the scenes of the interior design industry, check out oleander and finch in Instagram https://instagram.com/oleander_and_finch
or head to www.oleanderandfinch.com
Designing Success
Rethinking marketing strategies for Interior Designers
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In this episode of Designing Success, Rhiannon Lee discusses the evolving landscape of marketing for interior designers, emphasizing the need to rethink strategies and adapt to changing audience behaviors. She shares her personal experiences with social media, particularly Instagram, and encourages listeners to explore other platforms like Pinterest and TikTok. Rhiannon highlights the importance of understanding where ideal clients spend their time and the value of authentic engagement. The conversation also touches on the significance of content creation that resonates with audiences and the necessity of embracing change in marketing approaches.
takeaways
- Rethink your marketing strategy to align with current trends.
- Understand where your ideal clients are spending their time online.
- Instagram's effectiveness has changed; consider other platforms.
- Engagement on social media should focus on genuine connections.
- Content creation should be purposeful and resonate with your audience.
- Don't feel pressured to be on every social media platform.
- Explore the potential of Pinterest for interior design marketing.
- Embrace the opportunity to try new platforms like TikTok.
- Authenticity in marketing is crucial for building trust.
- It's okay to reassess your marketing efforts and pivot when necessary.
Sound Bites
- "Instagram has gotten so noisy."
- "You can’t hide on this podcast."
- "It's okay to outgrow a platform."
Chapters
00:00
Rethinking Marketing Strategies
09:05
Understanding Your Ideal Client
14:26
Ex
Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.
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For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/
Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own success
THE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/
Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations.
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