Designing Success

the 12 core shifts interior design businesses need to step into their CEO era

Rhiannon Lee Season 3 Episode 172

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Studio CEO 

Are you running a successful interior design studio but feeling exhausted, undercharging, and stuck in technician mode? In this episode, Rhiannon Lee — founder of Oleander & Finch and business coach for interior designers — breaks down the 12 core personal development principles that transform time-poor, overworked designers into confident, strategic studio CEOs.

Whether you're hitting consistent $10K months or pushing beyond, these are the mindset and business shifts that separate designers who stay busy from those who build genuinely profitable, calm, and scalable studios.

In this episode, you'll learn:

  • Why moving from technician to CEO is the most critical shift in your business
  • How to stop reinventing the wheel using AI and automation in your design studio
  • The difference between turnover and real profit — and why it matters
  • How pricing conviction (not confidence) is what unlocks your next revenue level
  • Why visibility as a creative director is non-negotiable for studio growth
  • The danger of survival energy — and how to shift into strategic thinking
  • How to go from consuming business content to actually implementing it

This episode is for you if you're an interior designer who:

  • Has been in business 2–5 years and feels ready for the next level
  • Is juggling too many offers, too many tasks, and too little margin
  • Wants to understand where AI fits into a modern interior design business
  • Is considering business coaching but wants to know what areas to focus on first

Mentioned in this episode:

  • Studio CEO — Rhiannon's intimate 12-week group business coaching program for interior designers (next cohort starts 23rd March)
  • AEO & GEO optimisation for interior designer websites
  • AI tools and custom GPTs built for creative studios

Connect with Rhiannon: Instagram: @oleander_and_finch Website: www.oleanderandfinch.com

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

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For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/

Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success
THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/

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