Posting AI slop isn't saving you time, it's costing you clients.

AI adoption jumped dramatically in the first quarter of 2026 ... and so did the slop. In this episode Rhiannon gets into the conversation she's been sitting on: what AI-generated content actually looks like, why it keeps happening, and what the real fix is. 

Rhiannon takes a straight-from-the-machine AI caption and edits it in real time, cutting line by line and explaining exactly what to look for. The before:

The AI slop tells to watch for

Negative parallelism it's not because of X, it's because of Y The rule of threes dressed up as wisdom  Motivational non-statements that sound profound and mean nothing Emojis doing the emotional heavy lifting

The empty in, empty out rule

AI is a language model. It predicts the most likely next word based on everything it's ever read. Give it nothing No opinion, no story, no specific point of view & it gives you the average of everything on the internet. Which is, without exception, beige. 

The knowledge base argument

Using AI well is downstream of knowing things. If your marketing knowledge is underdeveloped and you ask AI for a strategy, you'll get something that looks like a strategy | and you won't be able to tell if it's good. The actual investment: micro-learning. Borrow the book. Go to the seminar. Ask AI to teach you things, not just produce things for you. When your understanding goes up, everything you bring to AI gets better.

The workflow that actually works

Voice note in the car → bring that raw material to AI → let it help you find the structure → edit it back to sounding like you → feed the final version back to the tool and say: this is what went out. Learn from that.

The responsibility question

Rhiannon's honest answer: she's not going to police anyone's feed. But she's also not going to pretend the bar hasn't dropped. The most useful thing any of us can do is hold the standard in our own work.

The one question to ask before you post: did a real person think this?

Resources mentioned

DM CEO to @the_rhiannonlee for the AI context checklist  everything you need to tell AI about your business to start getting results that actually sound like you.

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