Designing Success

Stop charging for the process (and other things I'm yelling about while the kids trash the house)

Rhiannon Lee

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0:00 | 16:16

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The kids are on school holidays, there's a triple bunk being installed, and I'm stealing 20 minutes here and there to talk about the pricing shift that's quietly happening in the interior design industry and why you need to get ahead of it. 

This one's recorded live from the chaos: paint swatches, tent pitching, and small people interrupting every second sentence. It's unpolished, unedited, and exactly the kind of bonus episode you didn't know you needed. 

What we're talking about: 

The home reno update no one asked for (but you're getting anyway) — triple bunks, colour drenching, and why I'm not taking myself seriously with this one 

The 15-day Easter challenge happening on Instagram right now — 20 minutes a day, tidying up the operational side of my business so AI can actually do its job properly 

The pricing conversation that came up in Studio CEO this week and hasn't left my head since — what happens when you can do in 24 seconds what used to take 2.5 hours? Do you charge less? Spoiler: absolutely not 

Why billing by the hour is a trap in an efficiency economy, and why you need to stop itemising your scope and start pricing for the outcome 

The thing to remember: 

You're getting better. You're getting faster. You're finding smarter ways to run your business. That doesn't mean you charge less — it means you protect your pricing and articulate the value you bring, regardless of how long the admin takes. 

Where to find the Easter challenge: Instagram — search the highlights, watch along, steal the prompts, and give your own business 20 minutes of attention each day. 

Next episode: Not for two weeks. I'm with the kids. See you week commencing 20 April. 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

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