%20-%204.png)
Designing Success
Designing Success from School to Studio by Rhiannon Lee is dedicated to filling in the gaps in your design course to encourage you to build a sustainable business that supports your dream lifestyle.
Are you searching for strategy, systems and support? Looking for a community to bounce industry issues around in? In this podcast, we will cover the interior design business infrastructure you need to supplement your design school curriculum with practical insights and actionable advice. We also cover all things marketing, product innovation, client acquisition, and more. Go beyond the theory, filter through the stuff that doesn’t serve you and get on with creating.
You will find real talk with industry professionals, practical tactics from business realists that leave you reenergised and focused on exactly how to improve the current landscape of your own business. For more behind the scenes of the interior design industry, check out oleander and finch in Instagram https://instagram.com/oleander_and_finch
or head to www.oleanderandfinch.com
Designing Success
Why AI is making hourly billing dangerous for interior designers
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Text me and tell me what you think of this ep.
Value pricing means charging for the outcome your client gets, not the hours it took you to deliver it. In 2026, that distinction matters more than ever — because AI is making designers faster, and if you're still billing by the hour, that efficiency is going quietly to your client's pocket, not yours. Rhiannon Lee, AI strategist for Australian interior designers, breaks down exactly how to calculate, set, and communicate value-based project fees.
→ Join the waitlist for the interior design pricing calculator: rhiannonlee.myflodesk.com/value
GET THE PROCESS MAPPED OUT HERE
──────────────────────────
CHAPTERS
──────────────────────────
0:00 Why value pricing matters more in 2026 than ever before
2:45 What's wrong with hourly billing when you're using AI
6:10 What value pricing actually means — and what it doesn't
9:30 How to calculate the transformation your client receives
14:00 How to work out your floor and your ceiling
18:20 How to present your fee without defending your hours
22:45 How to handle "ChatGPT said this should cost $4,000"
26:10 How AI efficiency affects your pricing model — risk or opportunity?
30:00 What to do if you've been undercharging for years
35:15 How to transition existing clients to new pricing
38:40 The interior design pricing calculator — what it does and when it launches
──────────────────────────
RESOURCES MENTIONED
──────────────────────────
→ Pricing calculator waitlist: rhiannonlee.myflodesk.com/value
→ Episode notes (full value pricing framework): [website link]
→ Studio Build — 6-week AI implementation intensive: [link]
→ Studio CEO — 12-week business coaching program: [link]
→ Studio Learn — free resources for interior designers: [link]
──────────────────────────
ABOUT RHIANNON LEE
──────────────────────────
AI strategist for Australian interior designers. Former Oleander & Finch. Creator of the Studio Suite — Studio Learn, Studio Build, and Studio CEO — operational AI implementation for design businesses, not productivity theatre.
→ Instagram: @the_rhiannonlee
Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.
Grab more insights and updates:
Follow me on Instagram: https://instagram.com/the_rhiannonlee
For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://www.rhiannon-lee.com/
Get your interior design studio running on AI in 6 weeks.
admin, client follow-ups, content, and operations handled.
Six live build sessions.
You leave with a working system, not more mess.
Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations.
Thank you for your support!
