What I told a room of designers about AI at The Design Show, Sydney.

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Transcript

0:29

Welcome to Designing Success from Study to Studio. I'm your host, Rhiannon Lee, founder of the Oleander and Finch Design Studio. I've lived the transformation from study to studio and then stripped it bare and wrote down the framework so you don't have to overthink it. In this podcast, you can expect real talk with industry friends, community, connection, and actionable tips to help you conquer whatever's holding you back. Now let's get designing your own success This week on Designing Success, we're going to do something a little bit different I spoke at the design show in Sydney in June, and then I spoke at a bigger seminar in Decor Design in Melbourne in July, and I have a few speaking things coming up this week I'm in Melbourne on Wednesday, which was yesterday, if you're listening on the day that this podcast dropped. And today I am speaking virtually to a group in Perth. So I do a lot of these AI literacy type talks, and they are custom, and they are often, some groups want me to come in and do active workshops where we actually pop the laptop and we go and create some of these skills and projects and build out things for the business specifically. And for other groups, they just wanna know, what's possible or we might create one end-to-end automation. Like it's kind of anything goes. So I have a run-through that I did relaxed in my studio. It was just me. Once I'd finished the slides being like, "Cool, let's do a first run-through and just think about what I wanna say." So it's not like how good it was on stage on the day in Sydney or in Melbourne or anything too official, but it is information I think could benefit the entire design industry and I know a lot of people didn't-- weren't able to get up to Sydney and chose not to go to Melbourne or for whatever reason didn't see those seminars. So I thought I could pull out, a 15, 20-minute excerpt. It's not the full thing, but it's got some cool things in it I think that you will enjoy and it gives you a little bit of a taste of the sorts of things that I do when it comes to speaking engagements. So I'm not going to over-explain it. I am just going to let you know once again this was where I shared the slides. I stood in my studio by myself and just ran through it to get my mind straight as to what I wanted to present. So this was recorded in May. A version of it that was 45 minutes was presented in June. Then a larger version, which was 90 minutes and a different topic was presented in July. And some other custom things have been happening. I hope you'll enjoy it and it was just sitting there so it saved me a record for this week and I can focus on putting some more energy into some of those speaking arrangements. I look forward to catching up with you this time next week and if you want some more AI education you can pop over to my Instagram at the_rhiannonlee. I am doing a series for the next 15 days, one tip and one truth every day. So today I had a tip about how to turn off your data controls so that your AI doesn't train the model for everybody just in case anybody out there w-- hadn't done that yet. And my truth was about what actually privacy means in terms of AI because there are three ways to interpret privacy and only one of them is protected specifically OpenAI or Claude Anthropic account because the terms and conditions explicitly say other people can't see your chats, but AI staff members can access them, and the tool itself can have them and versions of them. You can also join my email list. I'll put the details in the show notes because I am launching a webinar for the twenty-fourth of August, which is about AI safety, and it is gonna address a lot of those things that we are worried about: the contract clauses, the data and cybersecurity concerns, and also just what is actually happening, what do the tools do, what do they not do. I think we've all jumped in, we've said yes before we've done that exploration of what security and privacy and what governance AI really means, what guardrails should be, and specifically what it means to the interior design industry. So I have pulled together... It sounds so unsexy, like other people are out there shouting, "Claude is good interior design, and look over here, I can make a SketchUp model from-- with one Claude prompt," which you can do, and like here, the image generation and all the impressive things, and then I'm over here being like, "Hey nerds, here's the thing about the data." But it all matters, and education is education, and I think we owe it to ourselves and to our clients, and we have a responsibility to, come to the forty-minute AI webinar, ask your questions, but also learn enough that you know exactly what conversations to have to your cl- with your clients about what they're allowed to do with your IP, i.e., not put it into their AI, and what you're allowed to do with their project. I think we'll all be better for it. Anyway, without any further ado, why don't you take a listen to a small excerpt of my design show talk, Beyond the Render: How AI is Changing Workflows. Welcome to Beyond the Render. Last year I stood here and I ran a workshop on AI, and it was pretty hands-on, and 50% of the room needed to download the ChatGPT app in the moment, in the room, if you were here. I'm sure we've come a long way in 12 months. In fact, I'm convinced every single person in this audience has l- access to a large language model tool on their phone as an app now. So we are moving at the speed of light when it comes to AI and technology. Hello, I am Rhiannon Lee. I work essentially in the intersection between creativity and technology, so I help businesses, not just interior designers, but many businesses, implement AI, improve their operations and documentation so that any large language model can plug in. I've been using AI Jasper was the first one I was using in 2021 and 2022, and then ChatGPT came along in 2023. We've all dabbled into Claude, and many of us have played with Gemini, and it's not the model, in my experience, that is the measure of whether AI is good. It's actually what... how documented we are and what we can ac- what context we can actually feed which model. So this is not a conversation about AI tools. I do not care, nor do I judge which large language model you're using. This is a conversation about the change, the way those large language models change our workflows, about documentation, creative value, and where the industry is headed. Most designers are pointing AI at the wrong place. Okay? So we're looking always for quick wins. How do we use this image technology? How do I get SketchUp? How do I use it to replace my creativity? When, in fact, the biggest win is to look at all of the other draining tasks in our day and focus on using AI for those. We're aiming AI at the completely wrong part of the business. I feel like people come up to me all of the time at these trade fairs and they're like, "What's new in getting these images to work?" It's a language model. It's not an image generation model. The question is not can AI design, it... The better question is should AI design? And right now you can go to Claude with a 2D model and say, "Mock this up as a 3D model in SketchUp, and I'll take over editing from there," and it can build the whole house out for you. Google's Vision Banana 2 can read the depth of a room from a single image, and those, those tools are improving daily. I come in every single day and there's something else on the market. But a lot of them are part of the distraction economy where it's like, "This shiny tool, that shiny tool, this shiny tool," and they're not doing you any favors when it comes to being a better creative. So I wanna walk you through the map of how we go from where most people are, which is the chat and prompt area, and I've very assumptively put you there. You are here. That is really essentially what most people do. So every day we open up the laptop, we choose a large language model, whether that's Chat or Claude or both, and we start talking about what outcome we want. We want you to write this caption. This is a bit more about me. This is what I do. This is what I need. This is... Help me with this. And then we back and forth, and we at it all day long. And then we close the laptop at the end of the night and we kinda go to bed. And that is layer one. There's no shame or shade being thrown at anyone in layer one. You've got to do layer one if you wanna go anywhere with AI. Okay? So today I'm going to explore with you layer two, projects, layer three, skills, layer four, connectors, and then layer five, automations. There is a layer six. I spend most of my weekends on it in a nerd hole. Layer six is coding, and I'm not actually going to talk to that in any great detail today. It's a little bit more techy and a little bit more complicated. But when I say techy, I just wanna be very clear here, I'm not a developer. I am no more techy than you. I have design clients still. Interior design is where my skillset lays, but the thing that I've done differently to most people is I have changed my habits. I will always think, since 2021, is there a way that AI can support me in this action? Like, how can I give it really great parameters and get really great results? Could I make this easier in my life if I used AI? And it's simply the habit of showing up and getting better, and daily using it, and asking the right questions. Speaking of getting better, I am going to talk to you about getting the most out of layer one. So if you're in layer one, great, but here's a few tips that you might not be doing yet. So the first is using the microphone icon inside of the chat rather than typing everything out. Not only does it save time, but it is really great for nailing your voice. So people will sometimes say to me, "Your Friday email out to the industry always sounds like you're just chatting to me or like a voice memo to a best friend." And I'm like, "Yeah, cool." Because I was voice memo-ing to Ch- Chat or Claude, like I was using my voice, so it understood the language I use, my cadence, my intention, the relaxed nature. I don't have to say "My voice is like a best friend memo-ing another." It comes out that way 'cause that's how I speak. So it wants to hear your rhythm, so you wanna speak to it. If I'm at an in-home consultation, by the time I've gotten to the car with my little microphone thing, I can unpack an entire client brief just by chatting. I do it in the car all the time, just hit the microphone and just brain dump. It's amazing. The second win would be to reverse engineer outcomes. So what I will do is I will upload... Let's give the example of a service flyer, and I would say "Are there any obstacles to my client saying yes?" Look at this through the lens of a client. What's distracting? What doesn't get my outcome? Is there operational leaks? Is there any opportunities for this to be better or for it to be an easy yes for the client? Have I made it complicated? What's missing? I really wanna roast it. Speaking of roasts, I can hand on heart recommend that you get it to roast your website. It is brutal but effective. And I'll give you another example. I got it to roast my Instagram, and it saw things that I couldn't see 'cause I was too close to it, and I had a growth strategy going on and it was like, "You actually need to do this." And I was like, "Fine. You tell me what to do for the next two posts and I'll do exactly what you say." I did that, and I grew by 1,100 people in two posts, and I had to eat my own hat because I was like, "Okay, you do know what you're talking about." But that- they're excellent exercises to do no matter what industry you're in. Interview first. I get Claude to come to me and say, "We're about to do a task. Interview me with the sorts of questions that you'll need to know the answers for to be successful in that task before we do." Some of the answers to those interviews have been the best copy for my website for my other content because I... It- it asks really insightful questions that I might not be thinking to ask myself, and then the answers are exactly what I should be saying to my ideal client. Okay? I also give it really realistic feedback. If it's gonna be brutal to me, I am brutal right back. So I will say, "Hate that. It's a 3 out of 10 for me. Don't show me anything under an 8 out of 10." Or I'll say that was, Oh, I'll say, "Don't show me anything under an 8 out of 10. Try again." And then the other part of feedback that's really important is when, say we're working on a LinkedIn post, when that post goes live, I always screenshot it, or I always highlight it. I give it back to the large language model. I go back to Chat and say, "Hey, this is what went live under my personal brand. See my personality's woven through. Learn from the difference between what you gave me and what I actually posted." And it's getting so much better by doing that real feedback piece. Sometimes when I'm coding, if there's bugs or things in there, I will screenshot those, and I will open up a new Claude in the browser and I'll say, "I can't see, I don't know anything about developing, so find the bug, find what's wrong. Why am I getting this error?" And it's almost self-assessing through another browser. And you can do that all day long. I get Chat to do it to Claude, and Claude to do it to Chat, and Claude, and Chat, and everyone's got an opinion the majority of people stay in that chat and prompt layer because there's nothing documented to give the AI. So you can see an example of a pre-populated standard operating procedure library that exists inside of my Signature Course Studio build. But basically, you need to start telling it exactly what you're interested in. So the biggest win right now has nothing to do with the tools or the time that you invest in those tools, doing all the tips and hacks that tech bros will be screaming at you on the internet. "Save this post, comment this word." Yep, cool. The biggest win right now is staying focused and advancing beyond layer one, because most designers are not drowning in creativity. We are drowning in phone calls, admin, emails, school apps, documentation being a social media marketing manager, reporting and analytics, follow-up, decision fatigue. We take 8,000 decisions off a homeowner for a single kitchen, and it all sits on your shoulders. So it's not the creativity that is making our lives busier and our businesses harder. It's actually all of that other stuff. So that is the opportunity to outsource. So AI itself is not the workflow. AI amplifies the workflow or sits inside the workflow. We have to build some form of process so the AI goes, "Yeah, cool, I know you want me to do the onboarding." So the old way of onboarding would be like, oh, there's a voice memo, a screenshot, repeating decisions over and over. Every time I onboard someone, I'm like, "Okay, cool. Do I send the contract? Do I..." The new way is a fully documented process with shared knowledge. It means we get consistent decisions and delivery, and it would simply be like, "We're going to do the onboarding process. So step one, we send an e- email with this link to book in this calendar appointment." It just all pulls together Project let's go to layer two and layer three. So projects is layer two, and skills are layer three. So I'm gonna do them together because everything starts to connect here, and that's where we see real opportunities. So projects, for example, are miniature folders or files inside of a larger model. So you can do projects in Chat or in Claude or in Gemini, and what you're gonna do is inside of the project that you set up, you're only gonna talk about that one particular thing inside of that project. So I have them for my offers that you can see here, so Studio Build and Studio CEO. Studio Build is a six-week course, a group course, and Studio CEO is a 12-week group course. And I only talk about them inside of their own little projects so that when it's time to launch Studio Build, I've always been talking about Studio Build every single week, every single transcript. All of this rich context lives inside there. So I don't have to re-explain anything. I just go in and I'm like, "We're at week three of the launch," or, "We're about to do a new launch," or, "We're about... I need this, I need that for Studio Build." And it knows everything. I've got the content hub in here. If I do my marketing in the content hub and I go in and I'm doing LinkedIn, Pinterest, Instagram, all the things, all the time with the voice memo, it knows what I want, it knows how I like things, it knows what gets... i've fed back, this one went live learn from it. Inside of marketing, the strategies I'm using every week, what was my marketing strategy in Q1 versus Q- all that rich history is in there. But if I just talk to regular Claude or ChatGPT and say, "I've got two chicken breasts in the fridge, what should I have for dinner?" That shouldn't, my marketing should never have to muddy up that memory and have that in there. So it's a place to keep things really clean The last example I'll give you really hits it home, I think, and that is the Karate Academy project that I have here. Because my family has a karate academy. I am not the karate master here. My husband is a sensei. I know nothing about karate, but I help with the marketing and operations, and I keep it in its own separate project so that I don't accidentally start talking about, I don't know, kata and fly kicks and things in my own marketing work running AI workshops, for example. The other layer I wanna talk to, layer three, is skills. Skills are repeatable, documented expectations that you can train Claude to have. So skills are specifically called... You can have GPTs in Chat GPT, gems in Gemini, but I'm just gonna talk about skills at the moment. So I will give you an example of a skill that's in there, and that is my YouTube SEO description writer. Okay? So I went in to write a skill, and I was like, "Okay, every week when the podcast is about to go on my YouTube channel, Rhiannon Lee, then I'm going to upload the transcript for you to read, and you're going to give me a SEO-rich description. It always does this. It never does this. It sounds like this. Here's an example of what good looks like. It must have these keywords. It must never say this." I've told all the guardrails and boundaries of what I like and what I don't like one time, and I've saved it as a skill. So now all I need to do when I'm in Claude is be like, "It's Wednesday. We're putting the podcast on to the YouTube channel. Write me the YouTube SEOs description." It uses the skill, writes everything down. The podcast ranks better. And you can do this for all sorts of things, telling it exactly how you like your Instagram, telling it one time exactly how you do a particular thing, how you, how your offer is run, et cetera. It's giving it so much rich context and understanding of what you're looking for The future belongs to documented businesses. I said this on stage at a conference earlier in the year, and it's since become my entire personality. I feel like people are trying AI, and they're getting in, and they're getting good at layer one, but very few people are actually changing the way that they work, and that's what I want for all of you. Documented businesses can delegate, scale, support, improve. And maybe you're here today, and you don't even have a business. Cool. Document your life because then you can delegate more of these life skills. Nobody wants to be that involved with all of the school applications. Your business or your life needs to live outside the AI, okay? Because the tools will 100% change. About nine weeks ago, 250,000 people moved from ChatGPT to Claude in a single weekend. Most of those people spent three to five weeks customizing Claude, telling it, "This is my voice. This is what I like." Or, "Here's some skills." "Oh, okay set up my projects, and then customize some more, and make sure you know this." And just busy work. If that lived outside the AI and that was stationary somewhere, like myself, if you were interested in a different AI tool, you can simply move over and say, "Go and have a look at my studio brain." Great, now we're up to scratch. Now, the AI tool is acting like the co-founder who's been with my business since inception. It knows as much about my business as I do in 30 seconds of reading it all externally. Okay? So that's why it's so important. We don't have to set up every time there's a new flavor of the month, a new AI tool. There are currently 14,000 AI tools available for small business, and that is up 68% year on year. Now that Claude coding is something every kind of person could explore and do, I predict that's gonna double between speaking to you now and being here again on stage next year. So the AI tool is not the priority. It's having a documented studio. This is layer four. This is the most impressive, I think, because when we get documented studio in place and we can plug it into our external applications, things start cooking with gas. AI becomes super useful member of your business or your life. So I've connect- I've got some examples of some of the connectors that I have in my business. But Notion is the big one, because I have my commercial brain, which I'll show you shortly, sitting in Notion. There's other side hubs like my Designing Success, my podcast. All the pitch the table that I have there of who all the guests I've had, and so I don't pitch to the same person or anything weird like that. That's all recorded and it can access all of that. I could simply go to Claude or ChatGPT and say, "Go to the Designing Success hub and tell me what my next four guests are," et cetera. I'll talk to the podcast again just one more time, 'cause there's a really impressive connection here called Descript. Descript is where I edit my podcast, and editing, if you have a podcast or you've ever done video editing, is a big deal. I have Claude connected to Descript with a skill that tells it exactly how I want it to go in and pre-edit. So each week, I upload the raw video file, and it goes in and takes out all the times I say, and and and I sound silly. Removes all of that tidies things up. Sometimes reorders things if they're not making sense or they would be better for the listener. It's got very strong rules about what I want. I don't want harsh cuts. I don't want it to do the, all the edit, 'cause I'm gonna do the human creative judgment, but I want it to be tidied up before I do that. So that is a huge win in my business. It saves me hours per week. But I can also just say "Is there a free day on my calendar in the next three weeks that I could book in to take my kids to the zoo? Go and have a look." It goes and looks inside of these applications. Blotto does all the social media scheduling, so it's just all connected and I can just say, "Schedule this for this week." So this is what it looks like when it's working, right? So this is what an excellent studio looks like that's well documented. So there is a studio brain, I call it the commercial studio brain. This is all pre-populated in Studio Build, so you don't need to freak out. But if you don't have access or you don't want to have access to doing a course like that, what you would do is go to Claude and say, "I need to get better at documentation. Let's build a hub or a studio brain that I can start building externally in Notion." And you can go step by step and do your own. Inside of a good one that we have, you've got a content calendar. So that's where all the content is being planned and parked, so that you can see what's coming up, and so that Claude or Chat GPT can also tell you where you're at in this month's content. It's got a SOP library, which I showed you a sneak peek of before the commercial studio brain is the brain of your business, but the beating heart of your business is the brand command center. The brand command center that I've set up is a $10,000 brand strategy, and it essentially, you answer questions with your voice memo, and you fill it all out, and then you have, what are your values? What is your position in the market? What are your competitors doing? Who, where do you wanna be in five years? Why do you exist? Like, all that really juicy value content pillar type pillars and values, that's all in the beating heart, the brand command. And you can send the content hub project over to look at the brand com- it's all connected. I see you can tell how it's all working. And that's what excellent looks like. And when you have layer four pumping, and it's working really well, you're connected in, but your documentation lives outside. It lives in Notion or it lives wherever you wanna put it. You own it. You don't have to redo it for each tool. You just ask the tool to go and look at it, and then you can build yourself really cool things like a chief of staff. And let me introduce you to mine. Her name is Posey. She gives me a daily briefing. There's an example of the daily briefing there. That's from two weeks ago when I was writing this presentation just to get a screenshot. But each day she's checking Notion for my CRM, my live pipeline, my sales what leads, who I need to follow up, where are my clients at, what do they need from me. She's triaging that by importance. "Don't worry about the Sunbury project. They're on hold until... the builder's gonna get back to you. Don't worry about it." She's telling me what's in today's calendar and what's coming up in the next couple of days to keep my eye on. She's also going to help me with today's priority, really triaging. So this isn't replacing leadership. It's essentially just collating information so I'm not going out and searching this information myself. So I come in every morning, I open up Slack, and there is a message from Posey that's like, "Good morning, Rhiannon." It shows me all of these things, and I'm like, "Cool. You're right, I haven't got back to that email from the school in nine days. I'm gonna go do it now." It's the number one priority. So she is doing all of that for me, and in my studio build course, I have a 20-minute tutorial that tells you how to build your own Posey end to end. You just watch it, and you follow the user guide, and you get one. She is completely useless if you're on layer one. So Posey is really only available to those who have done the work, done some documentation, and built projects, built skills, and built connections and used those connections so they understand what they need, and then we're ready for Posey But look at that. We've moved so far just even in this conversation. We've moved from write me a caption to review my inbox, identify urgent items, prepare the draft follow-ups, and wait for approval. Or I could open up my Claude and say for the skill, onboard the Jones Street project. There's the transcript, and everything I spoke about with that client was transcribed into meeting notes, and then the Claude could go over to Notion in my Studio Brain and put in all the details that I need for... build a new client and then send that client a contract and invoice. So if I've given it the right parameters, guardrails, and instructions, agentic AI is what essentially this is ready when your business is, and it's hands-off. It's real delegation. So that's layer five and six, the automations and delegations, layer five. You can see them on the left-hand side. Those are available in Notion already, so Notion's done that coding work for you. You don't need to learn how to build agents. So once you're pumping with layer four and you're using Notion, for example, you can go and employ one of those agents for free and say, "Yep, cool. I want an email assistant. I want a calendar optimizer." Who doesn't want all of these things? If you've got more AI literacy and you know how to build agents, you can build whatever you want in Claude directly and employ them out to look at all your different connectors and help you in your business. Layer six is coding, and as I said, I'm not really gonna go into it, but I'm gonna show off a little bit because I built this design fee calculator for the interior design industry, and it is based on calculating value pricing, so not hourly pricing. It's gonna ask you your experience levels. It's gonna ask you your post code, so it knows essentially what people are charging hourly and also what people are expecting to pay in different post codes is different. And it's going to ask you the scope. So how many bedrooms? What areas? There's a lot more questions. It will basically interview you, and then it will coach you into why... what the value pricing is for that project and why it sits at that and what the value is. So it's really gonna teach you and change. In this modern world, we can... nobody can quote hourly anymore because I've just showed you ways to save 20, 30 hours in doing a task that used to take you that long in the week. We can't be charging for efficiency in an efficiency economy where we're getting so much faster. We're just gonna lose even though you have all the same expertise and you're delivering the same outcome. Our workflows are just changing, so we need to change as well Claude Cowork is available on Claude Desktop, and I'm only just gonna briefly speak to it, but I think it's really cool to know that even if you don't know how to have agentic AI, you can have hands-free work done. So a good example of this is we went into Cowork in Studio Build recently and we said, "Scan all the downloads im- on my computer and identify every duplicate. Don't delete anything, just show me what's doubled up." And one of the students, Natasha, she i- identified she had 6,000 duplicates, so she could delete that folder with 6,000 downloads in it and save so much memory on her computer. Okay, so I won't go into all of these, but I will show you a little before-and-after example. My Google Drive was a hot mess express, and I simply said, "Help me map out what it would look like and tell me all the hubs and what sits under what folder. When I'm happy with that, I'll give you the green light, and I want you to file everything." So I read through the mapping and I was like, "Yep." I gave some feedback, I changed a few things, and then I said, "Do it." And it went from the left, boom, into 12 clean master hubs, and everything's so organized and I love it. So our future title is creative director, okay? So go beyond the render. We're gonna outsource all that admin, and we're gonna fiercely protect the creativity. And when I say your future title is creative director, one of the things that I really mean about that is we become the conductor, and we don't play every instrument anymore. So everything that you build, all of those agents, all of those skills and projects and connections and things, it all reports back into you, and then it's your job to be like, "Yes, send the email. No, send it better. Let me rewrite it. Yes, that's okay to go live." I've not relinquished control in my business. I've changed the way I work. I've focused on documenting everything to exactly how I want it to go and then asking the AI tools to do it that way, and before they do anything, to bring it back to me for authorization. So I've just remodeled my role. Take a look at Studio Build if you would like to get something like the commercial studio brain pre-populated with a CRM, with a standard operating procedure library, with the playbooks and everything that's involved, that's available to you. You can go and have a look at that. There is a cohort starting it just helps you to start this process of documented business. That wraps up another episode of Designing Success: From Study to Studio. Thanks for lending me your ears. Remember, progress over perfection is the key. If you found value in today's episode, go ahead and hit subscribe or share it with a friend. Your feedback means so much to me, and it helps me improve, but it also helps this podcast reach more emerging and evolving designers just like you. For your daily dose of design business tips and to get a closer look at what goes on behind the scenes, you'll find tons of resources available to support you on your journey. Remember, this is your path, your vision, your future, and your business. Now let's get out there and start designing your success.