In this podcast episode of The Scaling Edge, host Michael Brooks introduces Matt Baker, founder of Benchmark Growth Marketing. Baker discusses his unique background in fine arts and how it informs his marketing strategies, particularly in crafting clear, compelling messages. He draws parallels between art critique principles and effective marketing communication. Baker's agency specializes in positioning and messaging, and he shares a success story with accounting firms, where refined messaging significantly boosted conversion rates. The episode also covers the StoryBrand framework, underscoring the importance of positioning customers as heroes in a business's narrative. Baker concludes by offering his contact information for those interested in his marketing expertise.
Luke Skywalker and Star Wars (00:00:00)
Speaker 1 explains how the story of Luke Skywalker in Star Wars can be related to a business context.
Introduction to The Scaling Edge (00:00:55)
Speaker 2 welcomes the audience to The Scaling Edge podcast.
Introduction of Matt Baker (00:01:25)
Speaker 2 introduces Matt Baker, founder at Benchmark Growth Marketing, and asks him to share about himself and his background.
Influence of Art on Marketing (00:02:54)
Matt Baker discusses how his background in art and sculpture has influenced his approach to marketing.
The Difference Between Obvious and Subtle Art (00:03:55)
Matt Baker explains the difference between obvious and subtle art and how it relates to marketing.
Experience in China and Running a Business (00:06:10)
Matt Baker shares his experience of living in China, running a business, and learning from failure.
Approach to Marketing and the Importance of Words (00:07:04)
Matt Baker discusses his approach to marketing, emphasizing the importance of clear and succinct messaging.
Success with Accounting Firms (00:09:08)
Matt Baker shares a success story of working with accounting firms and the impact of effective messaging on conversion rates.
The StoryBrand Framework (00:11:55)
Matt Baker explains the StoryBrand framework by Donald Miller and its importance in crafting clear and compelling marketing messages.
Telling the Customer's Story (00:14:19)
Matt Baker emphasizes the importance of telling the customer's story and how it influences their journey.
The Role of the Customer in the Story (00:17:07)
The speakers discuss the importance of making the customer the hero in the marketing story and the role of the marketer as a guide.
Conclusion and Contact Information (00:19:00)
Matt Baker shares his contact information for those interested in his marketing services.
Don't forget to subscribe to the Scaling Edge podcast for more episodes on how to scale your business and achieve success through strategic planning and execution.
#BenchmarkGrowthMarketing #MichaelBrooks #TheScalingEdge #marketing #art #sculpture #messaging #positioning #storytelling #StoryBrandframework #customer #hero #narrative #business #communication #conversionrates #accountingfirms #artcritique #subtlety #clarity #finearts #agency #principles #narrative #contact #information #target audience #practicaladvice
Remember to like, comment, and share if you enjoyed the episode, and hit the bell icon to get notified of new episodes. Your support helps us bring more valuable content to listeners like you. Thank you for tuning in!
In this podcast episode of The Scaling Edge, host Michael Brooks introduces Matt Baker, founder of Benchmark Growth Marketing. Baker discusses his unique background in fine arts and how it informs his marketing strategies, particularly in crafting clear, compelling messages. He draws parallels between art critique principles and effective marketing communication. Baker's agency specializes in positioning and messaging, and he shares a success story with accounting firms, where refined messaging significantly boosted conversion rates. The episode also covers the StoryBrand framework, underscoring the importance of positioning customers as heroes in a business's narrative. Baker concludes by offering his contact information for those interested in his marketing expertise.
Luke Skywalker and Star Wars (00:00:00)
Speaker 1 explains how the story of Luke Skywalker in Star Wars can be related to a business context.
Introduction to The Scaling Edge (00:00:55)
Speaker 2 welcomes the audience to The Scaling Edge podcast.
Introduction of Matt Baker (00:01:25)
Speaker 2 introduces Matt Baker, founder at Benchmark Growth Marketing, and asks him to share about himself and his background.
Influence of Art on Marketing (00:02:54)
Matt Baker discusses how his background in art and sculpture has influenced his approach to marketing.
The Difference Between Obvious and Subtle Art (00:03:55)
Matt Baker explains the difference between obvious and subtle art and how it relates to marketing.
Experience in China and Running a Business (00:06:10)
Matt Baker shares his experience of living in China, running a business, and learning from failure.
Approach to Marketing and the Importance of Words (00:07:04)
Matt Baker discusses his approach to marketing, emphasizing the importance of clear and succinct messaging.
Success with Accounting Firms (00:09:08)
Matt Baker shares a success story of working with accounting firms and the impact of effective messaging on conversion rates.
The StoryBrand Framework (00:11:55)
Matt Baker explains the StoryBrand framework by Donald Miller and its importance in crafting clear and compelling marketing messages.
Telling the Customer's Story (00:14:19)
Matt Baker emphasizes the importance of telling the customer's story and how it influences their journey.
The Role of the Customer in the Story (00:17:07)
The speakers discuss the importance of making the customer the hero in the marketing story and the role of the marketer as a guide.
Conclusion and Contact Information (00:19:00)
Matt Baker shares his contact information for those interested in his marketing services.
Don't forget to subscribe to the Scaling Edge podcast for more episodes on how to scale your business and achieve success through strategic planning and execution.
#BenchmarkGrowthMarketing #MichaelBrooks #TheScalingEdge #marketing #art #sculpture #messaging #positioning #storytelling #StoryBrandframework #customer #hero #narrative #business #communication #conversionrates #accountingfirms #artcritique #subtlety #clarity #finearts #agency #principles #narrative #contact #information #target audience #practicaladvice
Remember to like, comment, and share if you enjoyed the episode, and hit the bell icon to get notified of new episodes. Your support helps us bring more valuable content to listeners like you. Thank you for tuning in!