Ser Empresario Magazine in audio

Miriam Ramírez

Ser Empresario Magazine Season 308 Episode 15

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0:00 | 3:50
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June and the invisible wear and tear on the entrepreneur. By Miriam Maguire, Master in Thanatology. In the business world, June represents much more than just the halfway point of the year. It's a point of constant evaluation. The first six months often become a barometer of results, goals, growth, and stability. It's the time when many business owners and entrepreneurs review numbers, compare objectives, and analyze whether they're truly where they expected to be at the start of the year. However, beyond the financial and strategic indicators, there is an aspect that is rarely discussed. The emotional impact of feeling that things did not progress as planned. Many leaders reached the middle of the year with accumulated fatigue, financial pressure, uncertainty, and a quiet sense of frustration. Some projects didn't grow as expected, certain goals stalled, and sometimes circumstances forced them to modify plans that seemed clear in January. Although it is rarely acknowledged in this way, there is also grief related to unmet expectations. In the business world, grief isn't limited to financial losses or permanent closures. It also arises when someone has to confront the gap between their expectations and the reality they're experiencing. Grief occurs when anticipated growth doesn't materialize when sales decline, when a project loses momentum, or when the business owner discovers that the emotional toll is greater than they were willing to accept. The problem is that, within corporate culture, there's often no room to acknowledge this burnout. There's a prevailing idea that leaders must remain strong, continue producing, and solve problems without interruption. Phrases like we have to keep going, or the business can't stop, often become mechanisms of internal pressure that prevent the identification of the emotional impact of certain processes. However, what is not addressed emotionally ends up manifesting itself in other ways. Constant exhaustion, irritability, difficulty making decisions, demotivation, personal disconnection, or even loss of meaning regarding the project that previously generated enthusiasm. In many cases, the entrepreneur continues to operate, but is emotionally exhausted. Comparisons often arise mid-year as well. Social media and the professional environment can create the feeling that others are progressing faster, growing more easily, or enjoying greater stability. This increases self-imposed pressure and leads many people to underestimate their own efforts, forgetting everything they've persevered through months of hard work. Not all growth processes are visible. Sometimes simply surviving a challenging period is also a significant achievement. From the perspective of thanatology, these processes can be understood as experiences of loss, change, and adaptation. Thanatology does not only address death, it also accompanies the closing of cycles, transformations, and crises that require a re-evaluation of goals and expectations. Applied to the business environment, it allows the leader to recognize what they have emotionally had to endure throughout the year. Not to remain stuck in frustration, but to reframe the experience and make decisions with greater clarity. Taking the time to assess one's emotional state doesn't weaken an entrepreneur. On the contrary, it strengthens their leadership skills. An emotionally aware leader can adapt better to change, make more objective decisions, and avoid acting solely out of exhaustion or pressure. June can become a necessary pause to review not only results, but also the emotional cost with which they have been achieved. Because moving forward doesn't always mean accelerating. Sometimes moving forward also means acknowledging what we've experienced, adjusting expectations, and rebuilding from a more conscious and sustainable perspective. In the business environment, learning to close small cycles along the way can be as important as reaching the final goal.