More technology, less drunkenness in Juarez. Ciudad Juarez needs catalysts to propel its economy forward. This requires genuine public policies aimed at promoting, for example, technological development and reducing reliance on public intoxication on Avenida Juarez. The global economy changed a long time ago. Today we only see the effects, such as the growth in Chinese car sales or the expansion of e-commerce. And, amidst all this, there are various developing markets that the city and its young people should take advantage of. This requires vision, knowledge, and the will to do so. As long as the ongoing strategy is to organize drinking parties in Juarez or Ex, things won't progress at a better pace. At higher education institutions in the city, such as UACJ, students in their final years of engineering studies are already developing theses, focusing on artificial intelligence applied to manufacturing. This indicates that there is talent and expertise available. Both things need to leave the schools and nest in new niches for the benefit of more people. Technology is one of the best tools for creating equal opportunities and additional income. We have the example of thousands of mothers who sell everything from food to cosmetics through social media. We also have thousands of people who benefit from transportation apps and food delivery, among other activities. All these people benefit from technological developments, which allow them to obtain additional income that no government can give them. It is worth mentioning that many of the technologies that are now part of everyday life were first born in military, space, or advanced research projects. Smartphones are a clear example. Tools such as GPS, the Internet, and various communication systems were initially developed for military or strategic purposes before reaching mass civilian use. Therefore, although scientific research, space programs, or projects like trips to the moon are often criticized for the enormous expense they represent, over time they end up generating technological, economic, and social benefits that transform the daily lives of millions of people. Innovation rarely produces immediate results, but societies that invest in science and technology often end up making much bigger leaps in development than those that only focus on short-term consumption or entertainment. This week, for example, the SMTA Expo took place, which is focused on the technologies for creating and manufacturing electronic boards that are used in all kinds of products around the world. Ciudad Juarez has supplier companies around this industry, and also has national companies that sell these finished products. During the event, organized by Desarrollo Economico del Norte, AC, and the Juarez section of the SMTA, businesses ranging from those selling the paste that joins the boards, companies that market welding and inspection cameras, to companies dedicated to design and integral manufacturing all came together. That is a very specific niche, but it exemplifies how markets become atomized and specialized to levels that allow for improved investment opportunities. On the other hand, there are other emerging market niches that are not being supported by any level of government because, in general, there is no vision focused on emerging and developing markets and bureaucracy persists. Forms of support for the continued development of these micromarkets can range from providing spaces to organizing cutting-edge events that encourage those who intend to enter them. Barriers to entry are sometimes simple to overcome, but it requires experts working in government offices to step out of their comfort zones and look with a critical eye at where new market niches are emerging. There are dozens of examples of new niches. You just need to get out there a little. Ciudad Juarez cannot aspire to become a stronger and more competitive economy if it continues to depend primarily on consumption, nightlife, or low-value added models. The border region needs to invest in technology industries, innovation, research, talent development, and new production chains capable of generating better paying jobs and greater economic stability. While other regions compete to attract development centers, artificial intelligence, and advanced manufacturing, Juarez remains trapped, often, in a short term vision. The real challenge is not filling bars or tourist corridors, but building a city capable of producing more knowledge, more technology, and greater opportunities for new generations.