Who oversees the algorithm? By Sofia Espinosa. We often think that the Silicon Valley startup world is completely different from that of Mexican companies. After all, we're talking about artificial intelligence, multimillion dollar investment rounds, and cutting-edge technology. However, the recent case of FIA demonstrates that, regardless of size or location, all companies face the same challenge. Having effective mechanisms to oversee how decisions are made within the organization. To understand why this case is relevant, it's worth briefly explaining what happened. FIA is an American startup founded by Phoebe Gates and Sophia Chiani that developed a platform to help consumers find better prices on fashion products using artificial intelligence. In June of this year, the company announced a $35.5 million investment round, reaching a valuation of approximately $185 million. However, weeks later, an investigation published by Bloomberg questioned how the platform attributed certain purchases made through affiliate programs. According to the investigation, the app could automatically insert affiliate codes during the purchase process, even when the user had not arrived at the website through a FIA recommendation. In response to these accusations, the company denied any intentional wrongdoing and maintained that the observed behavior was a consequence of a recent software update, which was corrected as soon as it was identified. The real discussion here is not about the possibility of legal problems or problems with investors. The case raises a much broader question. Who oversees the technology that companies use to generate revenue? In simple terms, corporate governance is the set of rules, processes, and mechanisms by which a company directs its operations, oversees decision-making, and manages risks that may affect the business. Traditionally, this type of oversight focused on aspects such as financial statements, regulatory compliance, and management performance. However, digital transformation requires a broader perspective. Today, it is also essential to monitor the technology that underpins many business decisions. At first glance, it might seem that this scenario only affects tech startups in Silicon Valley. However, the reality is different. Today, a Mexican company can depend on e-commerce platforms, payment systems, artificial intelligence tools, accounting software, or automated advertising campaigns. Even if none of these systems were developed by the company itself, they all play a role in decisions that can generate legal liabilities, reputational risks, and market distrust. For years, companies have learned to review their financial statements. In the coming years, they will also have to learn to review the algorithms involved in their decisions, because as technology advances, corporate controls must also evolve.