ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#24: Beyond the pitch: Rethinking training for film producer success. A talk with Niall O'Leary (Munster Technological University, Ireland)
In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Niall O’Leary from the Hincks Centre for Entrepreneurship Excellence at Munster Technological University, Ireland. Together, they dive into how evidence-based entrepreneurship research can reshape training for film producers, drawing from the CresCine project that aims at understanding and enhancing the international competitiveness of the European film industry.
Niall reflects on his work across diverse industries—from farmers to musicians to screen media professionals—and shares powerful insights about what kinds of training actually work. This episode challenges assumptions about industry-specific education and makes the case for generalizable, evidence-backed methodologies that could significantly boost producer success rates.
Key Quotes:
"A lot of current producer training is focused on how to pitch, how to market—but what we asked was: should you produce this film at all?"
"We’re discussing with producers not just what to do, but also what not to do. That’s a cognitive shift that training rarely addresses."
"The strongest evidence shows that identifying clear goals, testing assumptions, and aligning day-to-day actions with long-term strategy significantly increases entrepreneurial success."
"It's not about replacing creativity with business logic—it's about giving creators the strategic clarity to thrive."
Further Info / Calls to Action:
- Want to get involved in future training sessions or learn more? Sign up https://forms.cloud.microsoft/e/4xPtUeUuiL.
- Contact Dr. Niall O’Leary if you can support randomized trials in film training.
- Learn more about the CresCine project and how it's shaping a more competitive, inclusive European film ecosystem: www.crescine.eu
Keywords:
Evidence-based training, entrepreneurial methods, film producer education, randomized control trials, goal setting, strategy alignment, cognitive load, lean startup, general vs. niche training, CresCine project, innovation in film industry, creative entrepreneurship
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/
