ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#25: Triple transformation and entrepreneurial thinking in the creative sector: A talk with Marta Materska-Samek (Jagiellonian University, Poland)
In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Marta Materska-Samek—assistant professor at Jagiellonian University, Chair of the Creative Industries Working Group at the Polish Ministry of Development and Technology, and expert in cultural innovation and policy.
Their wide-ranging conversation dives into the concept of the triple transformation—digital, green, and social—and how this framework is reshaping the creative industries, particularly film. Marta explains how entrepreneurship in the audiovisual sector must evolve with these shifts and advocates for a holistic, human-centered approach to innovation and policy.
The episode also discusses work from within the Crescine project (www.crescine.eu), and it explores how European producers can build entrepreneurial resilience, the challenges of platformization, and the importance of educational reform to foster interdisciplinary learning and creative agency.
Key Quotes:
“Triple transformation reminds us that everything is interconnected: digital, green, and social. Changing one element inevitably affects the others. It requires a truly systemic approach."
“Entrepreneurship in the creative sector isn't always about unicorns. It's about sustainable, social, and human-driven innovation.”
“Film producers are highly adaptable… but they lack access to long-term support and R&D resources.”
Keywords:
entrepreneurship creative industries film industry digital transformation green innovation social innovation audiovisual policy platformization creative education triple transformation Crescine Jagiellonian University sustainability resilience EU funding public policy collaboration SME producers
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/
