ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#31: What is entrepreneurial foresight? A talk with Ksenija Djuricic (EM Strasbourg Business School, France)
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In this episode, Ulrike Rohn talks with Ksenija Djuricic, an expert in entrepreneurship and foresight. They discuss the concept of entrepreneurial foresight, emphasizing its importance as a learned competence that combines deep and broad knowledge. The conversation explores how entrepreneurs can build future-oriented visions, the significance of contextual knowledge, and the role of weak signals in identifying trends. Ksenija shares insights from her experiences working with various entrepreneurs, and from her research, highlighting the differences between novice and expert entrepreneurs, and offers advice for aspiring entrepreneurs navigating a complex and uncertain world.
Some takeaways
- Entrepreneurial foresight is a learned competence.
- Deep and broad knowledge are essential for entrepreneurs.
- Contextual knowledge influences future-oriented vision.
- Teaching entrepreneurship should focus on contextual knowledge.
- Especially novice entrepreneurs rely on external knowledge sources.
- Foresight tools are often used unconsciously by entrepreneurs.
- Learning from experience is crucial in entrepreneurship.
- Entrepreneurs must be adaptable and open to change.
Some quotes
“Entrepreneurial foresight is an individual competence; it is something that can be learned.”
“When you are highly experienced, this deep and broad knowledge allows you to see what we call, in future studies, weak signals.”
Bio
Ksenija Djuricic is Associate Professor specializing in entrepreneurship, foresight, and strategy at EM Strasbourg Business School, University of Strasbourg, France. In 2022, she obtained a double doctoral degree from the University of Strasbourg, France (Ph.D.) and the University of Turku, Finland (Sc.D.). Prior to embarking on my graduate and postgraduate studies, she engaged in collaborations with foreign and local investors and entrepreneurs, which contributed to the initiation and development of new entrepreneurial projects in Serbia.
Keywords
entrepreneurship, foresight, knowledge, future thinking, systems thinking, deep knowledge, broad knowledge, entrepreneurial mindset, decision making, weak signals
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/
