ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#34: From banking to fan engagement: An entrepreneurial journey into interactive events. A talk with Ulf Thaler (founder and CEO of Kauri Spirit, Germany)
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In this episode of the ScreenME podcast, Ulrike Rohn talks with Ulf Thaler, founder of Kauri Spirit, a virtual events marketing agency based in Erlangen, Germany. The conversation follows Ulf’s entrepreneurial journey from banking and corporate marketing to building interactive event experiences for sports, festivals, and brands.
Ulf explains how his background in finance still shapes his work as an entrepreneur, especially when it comes to planning, budgeting, and measuring results. He also shares the story behind the name Kauri Spirit and reflects on how interactive tools such as live quizzes, QR-code activations, fan games, and digital voting can turn events into shared experiences.
The episode explores why modern sports marketing needs to move beyond logos and traditional sponsorship visibility. Instead, Ulf argues for creating memorable moments, measurable fan engagement, and stronger relationships between brands, clubs, sponsors, and audiences.
Host: Ulrike Rohn
Sound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/
