ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#36: Female entrepreneurship, different images of entrepreneurs, and the role of secondary-school teachers. A talk with Celine Maerz (University of Potsdam, Germany)
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In this episode of the ScreenME Podcast, Ulrike Rohn speaks with Celine Maerz about entrepreneurship education, gender gaps, and the beliefs held by students and teachers about entrepreneurship.
They discuss whether the term “female entrepreneurship” is useful for making inequalities visible or whether it unintentionally presents male entrepreneurship as the norm. Celine also explains why familiar role models such as Elon Musk and Steve Jobs continue to dominate young people’s understanding of entrepreneurship, and why entrepreneurship education needs to introduce a much broader range of founders, business models, and entrepreneurial pathways.
The conversation explores the limits of the “entrepreneurial mindset” concept, the importance of structural conditions, and the potential of schools to encourage agency, creativity, autonomy, and intrapreneurship. Drawing on her research in Germany and observations from a study visit to Estonia, Celine argues for closer cooperation between schools, entrepreneurs, and businesses—while ensuring that entrepreneurship education remains inclusive, reflective, and context-sensitive.
About Celine Maerz
Celine Maerz is a research associate at the University of Potsdam at the Chair of Economic Education. In her doctoral research, she investigates students’ and teachers’ beliefs about entrepreneurship and gender.
Her work examines how entrepreneurship is understood in educational contexts, which role models influence young people’s ideas about entrepreneurs, and how students and teachers interpret gender inequalities in entrepreneurship. She is particularly interested in connecting perspectives from entrepreneurship research with educational didactics and in exploring how schools can foster autonomy, agency, creativity, and entrepreneurial action without overlooking structural inequalities.
Celine also works with teacher-training students and has examined the experiences of teachers and secondary-school students participating in entrepreneurship competitions in Germany.
Keywords
Entrepreneurship education; female entrepreneurship; gender gaps; gender and entrepreneurship; entrepreneurial mindset; economic education; teacher education; student beliefs; teacher beliefs; entrepreneurship role models; startup culture; venture capital; self-efficacy; risk-taking; structural inequality; social entrepreneurship; intrapreneurship; school innovation; entrepreneurship competitions; youth entrepreneurship; educational didactics; Estonia; Germany
Host: Ulrike Rohn
Sound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/
